New Markets Blog

Podcast interview with the American Management Association

The American Management Association has posted a podcast of its in-depth interview with me regarding Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011).  The interview covers themes including how new markets form, how to blast through barriers to market penetration, when is the right time to enter new markets, and many other topics.  Download the podcast here or stream it here.