New Markets Blog

In Praise of Going it Alone

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Partnerships can speed company responsiveness, open firms to new thinking, and shorten the path to commercializing new ideas.  So why are a rash of high-profile start-ups shunning partnerships in favor of a go-it-alone approach to product development and marketing?  Despite the business orthodoxy that sings the praises of partnerships, sometimes the most innovative firms will excel through a do-it-yourself approach to building their business.  Read more at Harvard Business Review.  

Stephen Wunker is Managing Director of New Markets Advisors and Author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011)