New Markets Blog

Is Google too rushed to pioneer?

Tweet  

  

  

 delicious  

  

Google is trying to ride new waves of growth to meet investor expectations.  Unfortunately, as it chases this goal it is falling into a trap that ensnares many companies eager for new revenue.  It is pushing new efforts to get too big too fast, thereby cramming them into existing market spaces rather than forging fundamentally new markets.  Counter-intuitively, the surest route to big growth can be through first targeting small markets.  Read more in my post at Forbes.

Stephen Wunker is the Managing Director of New Markets Advisors and Author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't