Disruptive innovation in practice
New Markets Blog
Read more in Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011)
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Walgreens, the American drugstore giant, is a 110-year-old institution in a very well-established industry. But that hasn't stopped it from upending the competitive game by using under-exploited assets to create new markets. In doing so, it has built defenses around profitable core businesses while generating high-potential sources of growth. Read more in my Financial Times article (subscription required).
Stephen Wunker is the Managing Director of New Markets Advisors and Author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't.