Disruptive innovation in practice
New Markets Blog
Read more in Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011)
Current Articles | RSS Feed
The first impulse of companies on the current stock market roller coaster may be to fasten their seatbelts and sit very tight. But with record amounts of cash on their books, many firms have been sitting tight for some time, and their prospects for organic growth have shrivelled. There are five things companies can do to nuture growth even when cash is dear and markets are volatile. Read more in my post at Harvard Business Review.
Click for more of New Markets' thinking on innovation capabilities.