Disruptive innovation in practice
New Markets Blog
Read more in Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011)
Current Articles | RSS Feed
R.E.M. pioneered a new market in music, establishing a unique sound that shepherded major change in listening tastes. Their story holds six lessons for how new markets form, and how early leaders should act as those markets mature. Read about them in my post at Forbes.
Stephen Wunker is the Managing Director of New Markets Advisors and the Author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011)