New Markets Blog

Apple's Siri -- a business model innovation?

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Apple's Siri "intelligent assistant" is a truly remarkable piece of technology, but its most important financial impact may be on Apple's business model.  Could Siri herald a move by Apple to sell services rather than hardware?  That type of strategic shift could lead the company to become far more ubiquitious, and profitable, than seems possible today.  Read more in my post at Forbes.

Stephen Wunker is Managing Director of New Markets Advisors and Author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't