Disruptive innovation in practice
New Markets Blog
Read more in Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011)
With the best of intentions, companies embarking on innovation programs can make unwitting decisions that turn big ideas into small, incremental improvements. The experience of a global chemicals company is instructive. While the program's design led to thousands of process improvements, its very ambitiousness led to dysfunctional outcomes. Read my Forbes post on the topic to find out more, and to see how Royal Dutch Shell shows a different approach.
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