New Markets Blog

What upstarts can, and can't, learn from Presidential politics

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Herman Cain's politics may be controversial, but his ascent from unknown to front-runner is a feat that upstarts of all stripes would love to emulate.  Cain has followed a classic strategy for attacking better-known and better-financed rivals.  His approach holds lessons for aspiring businesses, and the distinctions between early-stage markets and early-stage voting provide important take-aways too.  Read about them in my piece for Forbes.

Stephen Wunker is the Managing Director of New Markets Advisors and the Author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't.