Much of today's huge management consulting industry is based on analysis of facts. Huge decks of prettily-presented data justify difficult business decisions and help to bring fractious executives to consensus. Given that so many companies face turbulent strategic environments today, the reliance on facts is ironic. Peter Drucker, arguably the greatest management scholar of the last century, had a deep distrust of facts in these situations. His advice: first seek out opinions and dissent. Read more in my piece for Harvard Business Review.
Stephen Wunker is the Managing Director of New Markets Advisors and the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't.