New Markets Blog

Strategy in uncertainty -- six ways to plan in turbulent times

Posted by Stephen Wunker on Jan 23, 2012 10:37:00 AM

Research in Motion (RIM) has a new CEO today.  Imagine the list of strategic challenges confronting Thorsten Heins.  Not only is his company in near free-fall, but his industry is moving at warp speed.  How can leaders plan strategy in such uncertainty?

Looking across strategic planning efforts, we can identfy six lessons for how to approach the task.  The key is to break from traditional approaches to strategizing and embrace a process suited to uncertain and typically contentious environments.  Read more in my piece for Harvard Business Review.

Stephen Wunker is the Managing Director of New Markets Advisors and author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011).

Topics: Telecom, Innovation Capabilities, Tech, Strategy, HBR