What we offer

Clients engage New Markets to confront urgent challenges and explore new growth opportunities.  Our engagements often contain a combination of the following elements:

Strategy / business planning

Helping clients explore growth opportunities, new markets and customer segments, high-level strategy adjustments, and business model innovations

Market & customer research

Conducting tailored assessments of new markets, and engaging in primary customer research through our unique Jobs to be Done framework

Innovation capability building

Working with clients to build new or broader innovation capabilities, including designing innovation processes and incubators, facilitating ideation / innovation workshops, and launching customer-centric innovation training programs

Speaking engagements

Delivering speeches and interactive sessions, ranging from major keynote addresses to small team meetings