"New Markets’ jobs-to-be-done research provided a fresh perspective on our business that has influenced thinking across the organization. The insights the team delivered gave us a unique and extremely valuable understanding of the reasons behind the different ways our customers shop."
VP of Strategic Planning and Corporate Development, Petsmart
"New Markets’ approach to innovation is both insightful and resourceful. They were able to uncover consumer insights through quick and inexpensive research that led to unique and relevant concepts. Leveraging experience in entrepreneurship and disruption, they crafted business models that could be explored quickly and with a relatively low investment, which is a departure from most consultancies."
Nate Hill, Emerging Idea Marketing Leader, Nestlé
"When we wanted to learn the Jobs to be Done skills, we evaluated a handful of consultants. Our choice of New Markets has turned out to be excellent. Their expertise in the concepts and their practice along with their thoughtful mentoring has helped in applying this new skill in our day-to-day work. This has given us a new perspective and ability to spot opportunities."
Innovation Program Manager, Cognizant Technology Solutions