The Team at New Markets Advisors

Stephen Wunker, Managing Director and US Office Head

As a specialist in new markets, Steve Wunker combines world-class strategy consulting and entrepreneurial skills.  He is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011.  Steve has a long track record of creating successful ventures for his own companies and on behalf of clients.  

As a consultant, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice, Innosight.  He has co-written two articles with Professor Christensen and helped to put together his recent book on healthcare The Innovator’s Prescription.  He also spent several years consulting at Bain & Company in their Boston and London offices.  He has led New Markets Advisors since 2009.  In that capacity, he publishes frequently in outlets such as Forbes, Harvard Business Review, and The Financial Times.  He has also appeared over the years on Bloomberg and BBC television, and he has been a guest lecturer at Dartmouth’s Tuck School of Business.

As an entrepreneur and corporate venturer, Steve has co-founded Yowzit, the leading site for ratings and reviews in Africa and India.  Previously, he was Managing Director of Celpay, a mobile commerce start-up created by the pan-African cellular network Celtel.  It was sold to the South African financial services group First Rand.  He also served as Celtel’s Business Development Director prior to the company being sold to Zain of Kuwait. Additionally, he was CEO of Brainstorm, a developer of mobile software that acquired a start-up he founded, Saverfone.  In that capacity he co-founded what is now the global Mobile Marketing Association.  He was also responsible for taking the British electronics firm Psion into the cellphone market, where through Psion’s collaboration with Motorola he led development of one of the world’s first smartphones, and in a venture with Ericsson he brought to market the world’s first mobile Internet device outside Japan.

Steve has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University.  He has lived in the US, UK, Netherlands, Japan, Ecuador, and Zambia.

Dr. Darren Coleman, UK Office Head

Dr. Darren Coleman, a Ph.D. in brand marketing, has had a career that spans corporate and entrepreneurial start-ups, academia, and consulting. 

With Wunker, he was part of the team that started one of Europe’s first mobile marketing companies, Saverfone, and while there he created one of the world’s first location-based mobile services.  He subsequently developed and implemented the mobile strategy for the UK’s largest Internet Service Provider, Freeserve (now branded Orange Home).  At Freeserve he up-sold content from fixed to mobile channels and pioneered event-based billing.  Later he moved to Freeserve’s parent company, the leading global mobile network Orange, where he led strategy and implementation in the UK of location-based services such as mapping and proximity searching.  He also was responsible for the development of multimedia messaging services strategy across eight countries for the Orange Group. 

Darren currently works with both New Markets and as the Managing Consultant of Wavelength Marketing, an agency focused on service-based marketing propositions.  He has advised companies and trained throughout Europe, the Middle East, and Japan. 

Darren holds a first-class honors degree in business studies and an MA with Distinction from the University of Nottingham, as well as a Ph.D. in brand marketing from the University of Birmingham which focused on service brand development and performance.

Pramod Mohanlal, South Africa Office Head

Pramod Mohanlal is an executive and entrepreneur with long experience in creating new ventures.  At the leading South African financial institutions Absa and Nedbank, his responsibilities included progressive responsibility for credit, marketing, e-business, information management, and home loans. His achievements included designing a pioneering home loans program for Absa, in partnership with the bank’s parent company Barclays PLC, to finance cross-border mortgages and provide bundled services to international home buyers. 

More recently he was appointed to South Africa's Presidential State Owned Enterprises Review Committee, assessing the country’s policy toward the 200+ firms owned by the state. 

In addition to leading New Markets’ work in the region, Pramod is responsible for Yowzit, a firm founded by the New Markets team that is the leading site in Africa and India for ratings and reviews.  He is a graduate of the University of KwaZulu-Natal, UNISA, and the executive program of Stanford University.

Dr. Jessica Wattman, Director of Public Programs

Dr. Jessica Wattman is a veteran at creating strategies for environments in rapid flux.  Her work has been predominantly in the public and nonprofit sectors, where she has deployed the “jobs to be done” and other innovation methodologies to create a wide range of trail-blazing programs in conflict and other unstable environments. 

Her background includes time in Afghanistan, Ethiopia, Lebanon, Zimbabwe, and other hotspots.  She has worked for organizations such as the United Nations Development Programme, Save the Children, Oxfam, the US Agency for International Development, and Mercy Corps.  Jessica has extensive experience in conducting primary research and using those findings to create new approaches to facilitate communities’ adoption of new ideas.  Her media coverage includes a feature story on the CBS Evening News, and she was a recently a speaker at the MIT Media Lab.  In addition to her public and nonprofit work, Jessica has deployed these innovation methodologies for private sector clients, working with New Markets since 2010 for clients in industries including online education and Internet services.

Jessica is a magna cum laude graduate of Columbia University’s Barnard College.  She also has a Master’s in Public Policy from Harvard University’s John F. Kennedy School of Government and a Ph.D. in Political Science from the Massachusetts Institute of Technology.  She is fluent in Spanish and French, and she has lived on four continents.

Dr. Tanya Knight, Principal

Dr. Tanya Knight has worked with the New Markets team members since 2004 across dozens of disease states, specialties, healthcare professions, and facility types.  She has consulted on white space scans and unmet needs for a broad variety of pharmaceutical, consumer healthcare, and medical device companies.  In addition to her consulting work, Tanya has served as interim General Manager of ReferralHub, a start-up that provides an integrated electronic referral and reporting solution for medical providers and managed care organizations.

Tanya specialized in ophthalmology during her residency at Yale New Haven Hospital.  She was also a medical researcher at the University of Michigan.  She obtained her MD at the State University of New York – Stony Brook and earned a BA from Yale University. 

Zack Elias, Associate

Zack has previously worked for Kargo Global, a New York-based mobile advertising and marketing firm, where he researched potential markets and helped to operationalize strategies into team objectives.  Previously he won eight U.S. national championships in policy debate. He is a recent graduate of Dartmouth College.

Dave Farber, Associate

Dave works in a range of fields including customer research, regulatory analysis, and building innovation capabilities.  He is a member of the Bar of the Commonwealth of Massachusetts, and prior to joining New Markets his experience included time at leading law firms in the U.S. and Belgium.  He also spent time at Brookfield Renewable Power, providing legal advice and strategic guidance to senior management. 

Dave is a magna cum laude graduate of Villanova Law School, where he was a managing editor of the law review.  He is also a magna cum laude graduate of American University.

Sebastien Latapie, Associate

Sebastien works across fields including technology and healthcare.  He came to New Markets having worked at the boutique consulting firm Argopoint, where he engaged senior executives on projects for Fortune 500 firms.  Previously, he was a biochemistry researcher at the Goodman Cancer Center in Montreal, where he worked on a range of initiatives across fields such as kidney cancer and genome analysis.  He also served as a Research Assistant at the Boston University School of Medicine, designing experiments to treat melanoma with novel drug systems, and at BioVolution, where he helped to develop a targeted nanoparticle cancer drug delivery system.

Sebastien has a BS in Microbiology and Immunology from Canada's McGill University, as well as a Master's in Biochemistry from McGill.  He is a citizen of both the United States and France, having grown up largely in France.  He has competed in the US National Snowboard competition.

Jennifer Luo Law, Associate

Jennifer has previously worked at Stanford University Press, where she handled over 60 books.  She has also been a Fulbright Scholar to South Korea, teaching classes of 35+ students in a remote region of the country.  She is a cum laude graduate of Williams College, and she placed 8th in the US national synchronized skating championship.  She is fluent in Mandarin Chinese and proficient in Spanish and Korean.

Trang Nguyen, Associate

Trang has worked in the past with McKinsey, UBS, and a leading Vietnamese company across a range of positions.  Her assignments have included benchmarking, business model analyses, and creating M&A business cases across industries such as emerging payments technologies, bank back office processing, and consumer goods.

Trang is a graduate of Hamilton College, where she majored in Public Policy with minors in Philosophy and Math.  At Hamilton she received a highly selective full scholarship and earned the Leadership Scholar designation among other honors.  She is a citizen of Vietnam.

Lutfiya Peer, Associate

Lutfiya works in New Markets' Johannesburg office, where she deploys our "jobs to be done" methodology across a range of client situations.  Previously she worked for several years for our affiliated company, Yowzit, as head of customer relationships.  Yowzit is Africa's leading mobile and Internet site for ratings and reviews.  

Lutfiya has a BSc from the University of the Witwatersrand and also a degree in design from Johannesburg's Greenside Design Center.