Stephen Wunker, "Making Revolutionary Ideas Simple," Forbes, July 2012
Stephen Wunker, "Better Growth Decisions: early mover, fast follower or late follower?" Strategy & Leadership, No. 4, Iss. 2
Stephen Wunker, "Fiat's Smart U.S. Launch Strategy -- Really," Harvard Business Review, February 2012
Stephen Wunker, "Growing Big by Targeting Small," Ivey Business Journal, February 2012
Stephen Wunker, "Six Strategy Insights RIM's New CEO Can Use," Harvard Business Review, January 2012
Stephen Wunker, "Achieving Growth by Setting New Strategies for New Markets," Ivey Business Journal, November 2011
Stephen Wunker, "Why Peter Drucker Distrusted Facts," Harvard Business Review, November 2011
Stephen Wunker, "The Jeff Bezos Formula for Asymmetric Competition," Forbes, September 2011
Stephen Wunker, "How to Capture a New Market," Change This, September 2011
Stephen Wunker, "Does Your Company Have Motorola Disease?" Forbes, August 2011
Stephen Wunker, "Five Rules for Innovating in a Shaky Economy," Harvard Business Review, August 2011
Stephen Wunker, "Case Study: Walgreens," Financial Times, August, 2011
Stephen Wunker, "In Praise of Going it Alone," Harvard Business Review, July 2011
Stephen Wunker, "The New War on Science," The New Republic, July 2011
Stephen Wunker, "Barnes & Noble's Smart Strategy," Harvard Business Review, June 2011
Stephen Wunker, "What the Special Forces Can Teach Us About New Markets," Business Insider, June 2011
Geoff Tuff and Stephen Wunker, "Beacons for Business Model Innovation," Monitor Perspectives, 2010
Darren Coleman, "Service Brand Identity: Construct Dimensionality and Influence on Brand Performance," Midlands Doctoral Colloquium, June 2009
Darren Coleman, Leslie de Chernatony and George Christodoulides, "Service Brand Identity: Scale Development and Validation," 5th Thought Leaders International Conference on Brand Management, April 2009
Stephen Wunker, “In Need of an Innovation Fill-Up.” Innovator’s Insight, 2008
Stephen Wunker, “Industry Consolidation as the Canary in the Coalmine, Innovator’s Insight, 2008
Steve Wunker, "Choosing the Path to Market Penetration," Strategy & Innovation, November/December 2006
Stephen Wunker, "Get the Job Done," Harvard Business Online, August 2005

Building Innovation Capabilities

Stephen Wunker, "Asking the Right Question," Forbes, December 2012
Stephen Wunker, "Seven Signs of a Successful Incubator," Forbes, December 2012
Stephen Wunker, "Six Steps to Put Christensen's Jobs-to-be-Done Theory into Practice," Forbes, February 2012
Stephen Wunker, "How to Keep Big Ideas Big," Forbes, October 2011
Stephen Wunker, "What Zipcar Can Teach the S&P 500," Harvard Business Review, May 2011
Scott D. Anthony, Steven Fransblow and Steve Wunker, "Measuing the Black Box," Chief Executive, December 2007
Steve Wunker, "Incubating Innovation: Three Guiding Principles for Success," Strategy & Innovation, October 2007
Stephen Wunker and George Pohle, "Built for Innovation," Forbes, October 2007
Stephen Wunker, Inovação: Quebrando Paradigmas para Vencer (book chapter), Saraiva: 2007
Steve Wunker and Natalie Painchaud, "A Culture of Innovation: Separating Myths from Truths," Strategy & Innovation, February 2006

Winning in Emerging Markets

Stephen Wunker, "Four Lessons for Wal-Mart on Corruption in Emerging Markets," Forbes, April 2012
Stephen Wunker, "A Foothold Market -- In Rickshaws," Forbes, January 2012
Stephen Wunker, "How the Vespa Became Vietnamese," Forbes, November 2011
Stephen Wunker, "Fundamental Changes in How Emerging Markets Innovate," Forbes, September 2011
Stephen Wunker, "The iPhone's Struggle in Emerging Markets," Forbes, August 2011
Stephen Wunker, "The First Customers," The Conference Board Review, Summer 2011
Clayton M. Christensen, Stephen Wunker, and Hari Nair, "Innovation vs. Poverty," Forbes, October 2008
Steve Wunker, "Innovation in Emerging Markets," Strategy & Innovation, July/August 2006

New Markets in Healthcare

Stephen Wunker, "Healthcare's Elusive Economic Customers," Forbes, March 2012
Stephen Wunker, "Genetic Testing, Electric Cars, and Powerful Intermediaries," Forbes, November 2011
Steve Wunker and Joe Sinfield, "Early Market Testing Can Benefit Healthcare," BusinessWeek, November 2009
Kevin Bolen, Jason Hwang and Stephen Wunker, "Swallowing the Innovator's Rx," Pharmaceutical Executive, July 2009
Stephen Wunker and Matt Eyring, "Speak to Me," Inside Healthcare, June 2009
Stephen Wunker and Andrew Waldeck, "Resuscitating the Hospital Business Model," Hospital and Health Networks, May 2009
Stephen Wunker and David Duncan, "Health Plans: Disrupt and Prosper," Managed Care, January 2009
Stephen Wunker, "CVS Caremark, Walgreen Attempt to Connect the Dots," Innovator's Insight, 2008
Stephen Wunker, "Retail Healthcare: Disruptive Innovation Begins," Novartis Practice for Patients, Vol. 1, Issue 3
Clayton Christensen, Charles McLaughlin and Steve Wunker, "The Road to Nowhere," Pharmaceutical Executive, April 2006

New Markets in Financial Services

Stephen Wunker, "Disruptive Innovation: Keys to Surviving It and Thriving from It," Insurance Journal, January 2007
Steve Wunker, "Organic Growth through Innovation," US Banker, November 2006

New Markets in Tech and Telecom

Stephen Wunker, "Apple's Business Model Vulnerability, Exposed by a French Upstart," Forbes, April 2012
Stephen Wunker, "$13.9 Billion Gone, and the Wireless Disruption Has Just Begun," Forbes, February 2012
Stephen Wunker, "Why Samsung is Betting $41 Billion in Turbulent Times," Forbes, January 2012
Stephen Wunker, "RIM's Innovator's Dilemma, and Two Routes Out," Forbes, October 2011
Stephen Wunker, "Why Apple's Amazing Siri May Herald the End of the iPhone," Forbes, October 2011
Stephen Wunker, "Is Google Too Rushed to Pioneer?" Forbes, August 2011
Stephen Wunker, "Four Morals from MySpace's Fall," Forbes, July 2011
Stephen Wunker, "Six Lessons from the New Tech Titans," Forbes, July 2011
Stephen Wunker, "Why Nokia Bought Symbian, Then Gave It Away," Harvard Business Online, 2008
Stephen Wunker, "Good Call," Harvard Business Online, January 2005
Steve Wunker, "Beyond the Mobile Hype Curve," New Media Age, January 2002
Steve Wunker, Mobile Marketing: The Message Revolution (book foreword), Kogan Page: 2002
Steve Wunker, "More than a One Hit Wonder?," Marketing Week, September 2001
Steve Wunker, "Lessons that Wireless Marketers Need to Learn," New Media Age, September 2001
Steve Wunker and Andrew Hughes, "Mobile Marketing -- The Next Big Thing and How to Use It," Admap: The Journal of the World Advertising Research Council, February 2001