"New Markets’ approach to innovation is both insightful and resourceful. They were able to uncover consumer insights through quick and inexpensive research that led to unique and relevant concepts. Leveraging experience in entrepreneurship and disruption, they crafted business models that could be explored quickly and with a relatively low investment, which is a departure from most consultancies."

Nate Hill, Emerging Idea Marketing Leader, Nestlé

"New Markets Advisors did an excellent job of providing our team with a 'jobs-to-be-done' framework for generating customer-centric product requirements.  Their consultants have a knack for outlining the theories and then applying them in creative and engaging ways."

Paul Conrad,
Vice President, Global Hip Product Management, Zimmer Holdings

"New Markets Advisors did a wonderful job synthesizing a broad array of original and secondary research into fresh, actionable business concepts for our organization.  I was impressed by...the clarity of their new business opportunity analysis process and their ability to bring disparate insights together in a meaningful way."

Teresa Marchek,
Business Development Director, Capella Education Company

"Steve Wunker is exceptional at generating insights that are both creative and that are based on rigorous analysis. He dug into our business to understand its details and led us to see hidden opportunities."

Govind Narayan,
CEO, Genworth Financial Home Equity Access

“Steve is very effective at collaborating with teams to make a big and ambiguous strategic opportunity into a clear and actionable project plan. These plans are built off of customer insights and position the company to bring disruptive innovation into the market place.”

Michelle Brennan,
President, Ethicon Endo-Surgery EMEA (a Johnson & Johnson company)

"Steve is a strategic and entrepreneurial thinker who understands the challenges that large, established companies have in executing innovation to drive growth. He brings great insight and clear thinking to his work with clients, along with very relevant work experience."

Deborah Arcoleo,
Director US Soup Innovation, Campbell Soup Company

"Based on experience with Steve Wunker in two different companies in very different segments of the healthcare industry, I have been consistently impressed by both the strategic discipline and breakthrough perspective that Steve provides that is essential to building new innovations and growth platforms. Equally important, Steve plays a leadership role with his clients in moving from plan to action as rapidly as possible in order to get real-world learnings on key projects."

Colin Watts,
Chief Innovation Officer, Walgreens