Our firm's leadership worked closely with Harvard Business School Professor Clayton Christensen -- rated by Thinkers 50 as the world’s top management thinker -- to build consulting practices based on his research. Stephen Wunker, Managing Director, also released Capturing New Markets, which was named one of the five Best Business Books of 2011. Our findings are regularly shared in leading business publications, including Forbes, Harvard Business Review, and The Financial Times, and our latest book, Jobs to be Done: A Roadmap for Customer Centered Innovation, was published by Amacom in October 2016.
Stephen Wunker, Managing Director and US Office Head
Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide on creating and executing bold plans for growth.
Steve is a noted author, having published Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011. His new book is Jobs to be Done: A Roadmap for Customer-Centered Innovation. He also writes for Forbes, Harvard Business Review, The Financial Times, and other major outlets. Steve’s media appearances include Bloomberg and BBC television, and he has been a guest lecturer at Dartmouth’s Tuck School of Business.
As a leading consultant on growth and innovation for the past dozen years, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice. He has co-written two articles with Professor Christensen and helped to put together his book on healthcare The Innovator’s Prescription. He also spent several years consulting at Bain & Company in their Boston and London offices. He founded New Markets Advisors in 2009 and advises innovative companies across industries, including Nestlé, Boston Scientific, Cognizant, and Nike.
As an entrepreneur and corporate venturer, Steve has been a pioneer in the development and use of smartphones. He led the team creating one of the first, in the late 1990s, and since then he created trailblazing companies in mobile marketing, commerce, and social networking. Steve’s international experience is vast, and his companies have been based in the US, UK, the Netherlands, South Africa, Zambia, and India.
Steve has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University.
Click for Steve's full bio and a complete list of his publications, as well as information on speaking engagements.
Dr. Darren Coleman, UK Office Head
Dr. Darren Coleman, a Ph.D. in brand marketing, has had a career that spans corporate and entrepreneurial start-ups, academia, and consulting.
With Wunker, he was part of the team that started one of Europe’s first mobile marketing companies, Saverfone, and while there he created one of the world’s first location-based mobile services. He subsequently developed and implemented the mobile strategy for the UK’s largest Internet Service Provider, Freeserve (now branded Orange Home). At Freeserve he up-sold content from fixed to mobile channels and pioneered event-based billing. Later he moved to Freeserve’s parent company, the leading global mobile network Orange, where he led strategy and implementation in the UK of location-based services such as mapping and proximity searching. He also was responsible for the development of multimedia messaging services strategy across eight countries for the Orange Group.
Darren currently works with both New Markets and as the Managing Consultant of Wavelength Marketing, an agency focused on service-based marketing propositions. He has advised companies and trained throughout Europe, the Middle East, and Japan.
Darren holds a first-class honors degree in business studies and an MA with Distinction from the University of Nottingham, as well as a Ph.D. in brand marketing from the University of Birmingham which focused on service brand development and performance.
Pramod Mohanlal, South Africa Office Head
Pramod Mohanlal is an executive and entrepreneur with long experience in creating new ventures. At the leading South African financial institutions Absa and Nedbank, his responsibilities included progressive responsibility for credit, marketing, e-business, information management, and home loans. His achievements included designing a pioneering home loans program for Absa, in partnership with the bank’s parent company Barclays PLC, to finance cross-border mortgages and provide bundled services to international home buyers.
More recently he was appointed to South Africa's Presidential State Owned Enterprises Review Committee, assessing the country’s policy toward the 200+ firms owned by the state.
In addition to leading New Markets’ work in the region, Pramod is responsible for Yowzit, a firm founded by the New Markets team that is the leading site in Africa and India for ratings and reviews. He is a graduate of the University of KwaZulu-Natal, UNISA, and the executive program of Stanford University.
Dr. Jessica Wattman, Director of Social Innovation
Dr. Jessica Wattman is a veteran at creating strategies for environments in rapid flux. Her work has been predominantly in the public and nonprofit sectors, where she has deployed Jobs to be Done and other innovation methodologies to create a wide range of trail-blazing programs in conflict and other unstable environments. She is a co-author of the book Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016).
Her background includes time in Afghanistan, Ethiopia, Lebanon, Zimbabwe, and other hotspots. She has worked for organizations such as the United Nations Development Programme, Save the Children, Oxfam, the US Agency for International Development, and Mercy Corps. Jessica has extensive experience in conducting primary research and using those findings to create new approaches to facilitate communities’ adoption of new ideas. Her media coverage includes a feature story on the CBS Evening News, and she was a recently a speaker at the MIT Media Lab. In addition to her public and nonprofit work, Jessica has deployed these innovation methodologies for private sector clients, working with New Markets since 2010 for clients in industries including online education and Internet services.
Jessica is a magna cum laude graduate of Columbia University’s Barnard College. She also has a Master’s in Public Policy from Harvard University’s John F. Kennedy School of Government and a Ph.D. in Political Science from the Massachusetts Institute of Technology. She is fluent in Spanish and French, and she has lived on four continents.
Click for Jessica's full bio and a complete list of her publications.
Brad Lang, Senior Advisor
Brad has extensive general management, innovation, marketing, finance, and external partnership experience in a variety of Global, North America, and Europe roles across his 25-year career with Procter & Gamble. He has led businesses, brands, and innovation programs across the company, most recently as Vice President/General Manager for the company-wide $3B+ New Business Creation portfolio. His consumer-driven business and innovation experience extends across home, personal, health, and beauty care categories for existing and new brands. As a senior executive advisor, he has experience with Fortune 500 and startups across a broader range of industries from food to automotive lubricants to health insurance to online retail.
His business leadership and innovation track record includes successes in a range of markets, business models, and situations. He is a hands-on builder of businesses, brands, teams, and people that can architect propositions from insight to market. He has significant experience applying jobs to be done to help reinvent categories and brands, create disruptive innovations, and drive discontinuous growth. In his work with New Markets, he brings a “practitioner’s view” to help clients activate the jobs to be done approach and outcomes across their innovation, brand building, and go-to-market programs.
Dr. Tanya Knight, Principal
Dr. Tanya Knight has worked with the New Markets team members since 2004 across dozens of disease states, specialties, healthcare professions, and facility types. She has consulted on white space scans and unmet needs for a broad variety of pharmaceutical, consumer healthcare, and medical device companies. In addition to her consulting work, Tanya has served as interim General Manager of ReferralHub, a start-up that provides an integrated electronic referral and reporting solution for medical providers and managed care organizations.
Tanya specialized in ophthalmology during her residency at Yale New Haven Hospital. She was also a medical researcher at the University of Michigan. She obtained her MD at the State University of New York at Stony Brook and earned a BA from Yale University.
Dave Farber, Associate Principal
Dave Farber is an Associate Principal at New Markets Advisors, specializing in growth strategy and innovation. His practice focuses on working with companies to find and capture new sources of growth. In his time with New Markets, Dave has helped a number of companies develop organic sources of new revenue, having yielded successful results for clients spanning four continents and a wide range of industries. His work has included helping clients launch new products, evaluate and enter new markets, develop alternative business models, and build the capabilities to make innovation sustainable and repeatable.
Dave has extensive experience employing the Jobs to be Done framework in his client engagements. This work includes conducting direct customer research, assessing the current state and future potential of target markets, leading innovation workshops, and building innovation programs that leverage Jobs-based principles. He is a co-author of the book Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016).
Dave is also a licensed Massachusetts attorney. Prior to joining New Markets, his work focused on external sources of growth, including M&A transactions, strategic partnerships, and startup advisory services. His experience included time at leading law firms in the U.S. and Belgium. He also spent time at Brookfield Renewable Power, providing legal advice and strategic guidance to senior management.
Dave is a magna cum laude graduate of Villanova Law School, where he was a managing editor of the Villanova Law Review. He is also a magna cum laude graduate of American University.
Click for Dave's full bio and a complete list of his publications.
Sebastien Latapie, Manager
Since joining the New Markets team in 2013, Sebastien Latapie has applied jobs-based market research and entrepreneurial thinking to help companies develop innovative and sustainable growth strategies. He has experience working with companies in the pharmaceutical, medical device, and health insurance markets as well as with companies in finance and technology.
Prior to New Markets, Sebastien engaged senior executives on projects for Fortune 500 firms at Argopoint, a boutique consulting firm. Previously, he was a biochemistry researcher at the Goodman Cancer Center in Montreal, where he worked on a range of initiatives across fields such as kidney cancer and genome analysis. He also served as a Research Assistant at the Boston University School of Medicine, designing experiments to treat melanoma with novel drug systems, and at BioVolution, where he helped to develop a targeted nanoparticle cancer drug delivery system.
Sebastien has a BS in Microbiology and Immunology from McGill University (Canada), as well as a Master's in Biochemistry from McGill. He is a citizen of both the United States and France, having grown up largely in France. Outside of work, he enjoys cycling, surfing, and snowboarding and has competed in the US National Snowboard competition.
Jennifer Luo Law, Manager
Now in her fourth year of working with New Markets Advisors, Jennifer Law has worked extensively on innovation and market research projects. She has compelling experience in the consumer products industry, and has also worked closely with companies in retail banking, life sciences, health IT, education, and enterprise software. She is co-author, with Steve Wunker, of New Markets’ forthcoming book.
Previously, Jennifer was a publicist at Stanford University Press, where she handled over 60 books. She was a U.S. State Department Fulbright Fellow to South Korea, and has also worked in Denmark and the Democratic Republic of Georgia.
Jennifer is a cum laude graduate of Williams College, where she studied English and held leadership positions in the Dance and Math Departments. Jennifer placed 8th at the U.S. National Synchronized Skating Championships, and speaks Mandarin Chinese.
Matthew bouchard, Associate
Matthew Bouchard arrives at New Markets with a background in research, having conducted financial research as part of the Harvard Financial Analysts Club and economic research at Harvard Business School and MIT Sloan School of Management. He has also assisted in designing and implementing a more efficient try-out schedule for one of Massachusetts's largest travel baseball organizations.
Matthew is a John Harvard Scholar at Harvard University, where he studies Applied Mathematics/Economics and the Classics. Outside of the classroom, he runs the club baseball program and is a course assistant in the Economics Department.
Sylvia Brown, Associate
Sylvia Brown brings a background in quantitative research and the social sector to New Markets Advisors. She has conducted research on the pharmaceutical and medical device industries through the Warren Alpert Medical School and historical demographic research at Brown University. She also has experience coordinating environmental and community health programs at several non-profits, including running an on-campus food distribution program that connected members of her university with sustainably grown produce from local farmers.
Sylvia is a graduate of Brown University, where she studied applied math and economics. A dual citizen of the United States and Canada, she has also lived in Costa Rica.
Jonathan Chang, Associate
Jonathan Chang is a designer and engineer turned consultant. Prior to joining New Markets, he applied his technical talents towards a wide range of issues--such as building a low-cost air quality monitor, a tool for automatic ticket processing, a web app to promote civic participation, a healthcare platform to trace the spread of Ebola in West Africa, and an email security app. Most recently, Jonathan taught computer science at the University of Central Asia in Kyrgystan.
Jonathan is a cum laude graduate of Yale University, where he double majored in political science and mechanical engineering. He speaks Mandarin Chinese.
George Ferridge, Associate
George Ferridge is a new addition to the New Markets Team. Originally from Tonbridge, United Kingdom, George relocated to Boston eight years ago. He attended Buckingham, Browne & Nichols school in Cambridge, Massachusetts where he graduated cum laude and took a particular interest in film and economics, which he now studies at Georgetown University. As well as a major in Economics, George is completing a double minor in both Cognitive Science and Government.
Conor Fitzpatrick, Associate
Conor Fitzpatrick comes to New Markets with experience in small business, as well as pancreatic cancer research at the Broad Institute of MIT and Harvard, a collaborative community pioneering a new model of biomedical science. Conor is the Executive Editor and Associate Director of Marketing & Content at Business Today, North America's most widely distributed student business publication. He designed the content for Business Today's flagship International Conference website, and conducted Jobs to be Done analysis to create new niche career content for Business Today's Online Journal.
Conor studies economics, statistics, and machine learning at Princeton University. He is also an accomplished jazz trumpeter, and has performed at Boston’s Symphony Hall, the Newport Jazz Festival, and many other distinguished venues.
Brock Staskawicz, Associate
Brock Staskawicz comes to New Markets Advisors after working in Malawi on an NSF-sponsored water treatment research project, which brought together U.S. researchers, local Malawian government offices, and various non-profit organizations. He is also an entrepreneur, having led the business and creative development of a pop-up bakery in New Haven, CT.
Brock has a B.S. in Chemical Engineering and a B.A. in History of Art from Yale University. He is passionate about book arts, and regularly teaches workshops on the topic.
Naari Lugo, Administration
Naari Lugo wears many hats at New Markets, and she’s often behind the scenes for us contacting market research participants, sorting through video journals, and keeping our offices running smoothly. Outside of her New Markets duties, she studies sales as well as yoga. Naari is based in our San Juan office, and she has previously lived in Southern California as well as Florida. She is a dual citizen of the United States and Colombia.