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New Markets Insights
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Strategy and Analysis from Innovation Specialists

10 Ways to Capture a New Market

9/9/2011

 
By: New Markets Advisors
One of the surest routes to business success is to capture a new market, but this can be fiendishly difficult to accomplish. A big challenge is that the principles for success in these markets can be completely distinct from those that are taught in business schools, which tend to focus on markets that already exist.
In a slide presentation for the website Change This (part of the leading online business bookseller 800 CEO READ), I’ve extracted ten principles from my book Capturing New Markets that describe many of the success factors needed. Download the presentation here.

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  • About
    • Our Distinct Model
    • Team
    • Join Us
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
    • Arts and Culture
    • Consumer Goods
    • Financial Services
    • Healthcare
    • Social Innovation
    • Technology
  • Past Work
    • Success Stories
    • Recent Clients
    • Testimonials
  • Our Thinking
    • Leading through the Coronavirus Crisis
    • Books
    • Working Papers
    • Articles
    • Blog
    • Speaking Engagements
  • Contact