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New Markets Insights
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Strategy and Analysis from Innovation Specialists

4 Morals From MySpace’s Fall

7/25/2011

 
By: New Markets Advisors​
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It would be easy to add to the criticism of MySpace by blaming the fall of the company — which could have been as successful as Facebook — on inept management. 
But that would be incorrect. MySpace failed because it did what people teach in business school. Unfortunately, those rules were formulated in established and relatively stable industries. Facebook’s triumph shows how firms in new markets need to follow a different playbook. Read how in my post at Forbes.

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Story by Steve Wunker.


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  • About
    • Our Distinct Model
    • Team
    • Join Us
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
    • Arts and Culture
    • Consumer Goods
    • Financial Services
    • Healthcare
    • Social Innovation
    • Technology
  • Past Work
    • Success Stories
    • Recent Clients
    • Testimonials
  • Our Thinking
    • Leading through the Coronavirus Crisis
    • Books
    • Working Papers
    • Articles
    • Blog
    • Speaking Engagements
  • Contact