By: New Markets Advisors
It would be easy to add to the criticism of MySpace by blaming the fall of the company — which could have been as successful as Facebook — on inept management.
But that would be incorrect. MySpace failed because it did what people teach in business school. Unfortunately, those rules were formulated in established and relatively stable industries. Facebook’s triumph shows how firms in new markets need to follow a different playbook. Read how in my post at Forbes.
Story by Steve Wunker.
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