SUMMARY PUBLISHED OF CAPTURING NEW MARKETS

By: New Markets Advisors
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The leading business book summary publisher Soundview has released an eight-page summary of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t. The summary covers topics including:

• Why new markets matter
• Finding new markets
• Assessing what doesn’t exist
• Targeting the first customers
• Paths to market penetration
• Entering at the right time
• Fulfilling the potential of emerging markets
• Building corporate capabilities to tackle new markets

The summary is available for downloading here.