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New Markets Insights
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Strategy and Analysis from Innovation Specialists

Summary Published of Capturing New Markets

11/16/2011

 
By: New Markets Advisors
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The leading business book summary publisher Soundview has released an eight-page summary of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t. The summary covers topics including:

  • Why new markets matter
  • Finding new markets
  • Assessing what doesn’t exist
  • Targeting the first customers
  • Paths to market penetration
  • Entering at the right time
  • Fulfilling the potential of emerging markets
  • Building corporate capabilities to tackle new markets
The summary is available for downloading here.

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  • About
    • Our Distinct Model
    • Team
    • Join Us
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
    • Arts and Culture
    • Consumer Goods
    • Financial Services
    • Healthcare
    • Social Innovation
    • Technology
  • Past Work
    • Success Stories
    • Recent Clients
    • Testimonials
  • Our Thinking
    • Leading through the Coronavirus Crisis
    • Books
    • Working Papers
    • Articles
    • Blog
    • Speaking Engagements
  • Contact