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  • About
  • Capabilities
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities >
      • Innovative Leader
    • AI Strategy Consulting
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Methodologies
    • Jobs to be Done
    • FutureCasting
    • Costovation
    • Go-to-Market Path
  • Results
  • Thinking
  • Contact
    • Get in Touch
    • Steve Wunker | Speaker and Advisor

Insights on Strategy and Innovation

11/16/2011

SUMMARY PUBLISHED OF CAPTURING NEW MARKETS

 
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By: New Markets Advisors
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The leading business book summary publisher Soundview has released an eight-page summary of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t. The summary covers topics including:

  • Why new markets matter
  • Finding new markets
  • Assessing what doesn’t exist
  • Targeting the first customers
  • Paths to market penetration
  • Entering at the right time
  • Fulfilling the potential of emerging markets
  • Building corporate capabilities to tackle new markets
The summary is available for downloading here.

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