How has Jeff Bezos built a company worth over $100 billion in one of the world’s most competitive industries?
While Amazon wins plaudits for its grasp of the user experience, on a strategic level the company keeps triumphing because it attacks competitors asmmetrically. The $199 Amazon Kindle Fire is a case in point. The formula underlying the Fire, as well as Amazon’s other business model innovations, boils down to four components. Read about them in my post for Forbes.
Story by Steve Wunker.
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