Ideas can be the easiest part of innovation. With a rigorously defined problem and a structured approach to problem-solving, teams usually have no issues generating a long list of solid ideas and establishing some priorities.
The problem lies in what comes next. Three scenarios occur time and again to defeat exciting concepts. Recognizing their dynamics, and taking a few simple steps to avoid them, can vastly improve the odds that an intriguing concept will become a real business. Read about these scenarios in my piece for Forbes.
Story by Steve Wunker.
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