Three Ways Great Ideas Get Stopped

By: New Markets Advisors

Ideas can be the easiest part of innovation. With a rigorously defined problem and a structured approach to problem-solving, teams usually have no issues generating a long list of solid ideas and establishing some priorities.​

The problem lies in what comes next. Three scenarios occur time and again to defeat exciting concepts. Recognizing their dynamics, and taking a few simple steps to avoid them, can vastly improve the odds that an intriguing concept will become a real business. Read about these scenarios in my piece for Forbes.
Story by Steve Wunker.