Charlotte Desprat has been widely recognized as a leading emerging thinker and doer in the field of market insights and growth strategy for fast-moving industries. She was named by Significant Insights magazine to its global list of 30 Under 30 who are re-shaping the market insights field, and she leads New Markets’ work in Europe. Charlotte publishes in the likes of Forbes on topics including Jobs to be Done, growth strategy, and scenario-based analysis of market trends. She has led client work across several continents with companies as diverse as Firstbase, Twitter, Roche, and many others. Results from her work have featured in The New York Times.
While Charlotte has led many of New Markets’ tech relationships, she has also spearheaded work in the nonprofit sector, and she has published about how arts and cultural institutions have re-invented themselves both during the pandemic and in light of broader audience trends. As she has with arts and culture, she seeks opportunities to look for bridges across traditional industry silos, making new connections between fields to find emerging patterns of innovation and unseen vectors for differentiation and growth.
Prior to joining New Markets, Charlotte focused on international affairs. Her work included time at the Carnegie Moscow Center think tank. A French native raised in Prague, she speaks several languages and is a Yale University cum laude graduate.
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