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FEBRUARY 2022
Chart the Future of Your IndustryInsights from New Markets Advisors
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Perspectives from New Markets Advisors
The pandemic forced many of us to focus on the here and now – fighting fires left and right, servicing customers with behaviors changing day by day. But now is the perfect time to set your long-term strategy – with the new year, possibly a new budget, and a clearer picture of the post-Covid world coming together.
But thinking through all the threats and opportunities in front of you is a daunting task. From getting lost in the weeds to including the right stakeholders, the journey is rife with obstacles. And importantly, for all the tools that exist out there around scenario planning, few will lead your team to take concrete action. It’s one thing to have an idea of what the future might hold – but what can you do about it now?
This is the problem we solve with FutureCasting. Planning for the future doesn’t have to be messy and complex. Through a four-step process, integrating and adding to existing tools, we show you how your team can map out possible scenarios and take concrete steps to get from here to there.
But thinking through all the threats and opportunities in front of you is a daunting task. From getting lost in the weeds to including the right stakeholders, the journey is rife with obstacles. And importantly, for all the tools that exist out there around scenario planning, few will lead your team to take concrete action. It’s one thing to have an idea of what the future might hold – but what can you do about it now?
This is the problem we solve with FutureCasting. Planning for the future doesn’t have to be messy and complex. Through a four-step process, integrating and adding to existing tools, we show you how your team can map out possible scenarios and take concrete steps to get from here to there.
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Navigating Uncertainty with FutureCasting Determine the coming look of your industry and your company's most profitable place in it. Read the working paper >> Estimated reading time: 15 minutes |
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Growth Strategies How do you find an enduring formula for success when industries shift so fast? We help companies compete differently to win in fast-changing markets. Explore how we can help >> |
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FutureCasting Through Disruption and Uncertainty In this podcast, Steve Wunker and Charlotte Desprat share ways for companies to prepare for uncertainty. Listen to the podcast or read the transcript >> Estimated listening time 40 mins |
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