DAVE FARBER, Principal

Dave Farber is a Principal at New Markets Advisors, specializing in growth strategy and innovation. His practice focuses on working with companies to find and capture new sources of growth. In his time with New Markets, Dave has helped a number of companies develop organic sources of new revenue, having yielded successful results for clients spanning four continents and a wide range of industries. His work has included helping clients launch new products, evaluate and enter new markets, develop alternative business models, and build the capabilities to make innovation sustainable and repeatable.
 
Dave has extensive experience employing the Jobs to be Done framework in his client engagements. This work includes conducting direct customer research, assessing the current state and future potential of target markets, leading innovation workshops, and building innovation programs that leverage Jobs-based principles. Dave is a co-author of Jobs to be Done: A Roadmap for Customer-Centered Innovation ​(Amacom, 2016).
 
Dave is also a licensed Massachusetts attorney. Prior to joining New Markets, his work focused on external sources of growth, including M&A transactions, strategic partnerships, and startup advisory services. His experience included time at leading law firms in the U.S. and Belgium. He also spent time at Brookfield Renewable Power, providing legal advice and strategic guidance to senior management.
 
Dave is a magna cum laude graduate of Villanova Law School, where he was a managing editor of the Villanova Law Review. He is also a magna cum laude graduate of American University.

Experience

The following sampling of engagements is representative of Dave’s experience:
  • Worked with an international data management company to identify emerging business opportunities and plot paths to entry for new service offerings
  • Engaged with a national retailer to understand the jobs to be done of its target customers, determine how much and how quickly eCommerce would grow in the industry, and integrate best practices into its omnichannel strategy
  • Helped a global consumer goods company understand the jobs to be done of its customer base, revamp its customer segmentation, and develop new product roadmaps for key customer segments
  • Facilitated a strategy retreat for a large member organization, and later worked with that organization to update its branding and launch a new offering for its members
  • Partnered with a global health insurer to design and launch an innovation program to train employees on innovation best practices and accelerate high-priority innovation projects
  • Worked with a large financial services company to understand how its small business customers were under-served and plot options for improving its customer acquisition and customer retention rates
  • Engaged with a global consumer goods company to benchmark industry innovation capabilities and help design an offsite innovation lab and incubator for the company
  • Helped a large pharma company understand upcoming trends in the healthcare industry and plot a strategy for differentiating itself and finding new sources of revenue
  • Performed a Costovation audit for a multi-national manufacturing company to help it identify major cost drivers and develop built-for-purpose product ideas that would allow it to more effectively compete against low-cost market entrants
  • Worked with a large healthcare company to identify new growth opportunities, build a business case around prioritized opportunities, and develop a plan for shifting the organization to a service-oriented business model
  • Partnered with a global IT company to launch an innovation program to train employees in innovation best practices, and facilitated workshops and offered support for applying those best practices to ongoing project work and process improvement initiatives

Publications

  • Books
  • Articles
  • New Markets Publications
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