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Dave Farber

DAVE FARBER, Principal


Dave Farber is a Principal at New Markets Advisors, specializing in growth strategy and innovation. His practice focuses on working with companies to find and capture new sources of growth. In his time with New Markets, Dave has helped a number of companies develop organic sources of new revenue, having yielded successful results for clients spanning four continents and a wide range of industries. His work has included helping clients launch new products, evaluate and enter new markets, develop alternative business models, and build the capabilities to make innovation sustainable and repeatable.
 
Dave has extensive experience employing the Jobs to be Done framework in his client engagements. This work includes conducting direct customer research, assessing the current state and future potential of target markets, leading innovation workshops, and building innovation programs that leverage Jobs-based principles. Dave is a co-author of Jobs to be Done: A Roadmap for Customer-Centered Innovation ​(Amacom, 2016).
 
Dave is also a licensed Massachusetts attorney. Prior to joining New Markets, his work focused on external sources of growth, including M&A transactions, strategic partnerships, and startup advisory services. His experience included time at leading law firms in the U.S. and Belgium. He also spent time at Brookfield Renewable Power, providing legal advice and strategic guidance to senior management.
 
Dave is a magna cum laude graduate of Villanova Law School, where he was a managing editor of the Villanova Law Review. He is also a magna cum laude graduate of American University.

Experience

The following sampling of engagements is representative of Dave’s experience:
  • Worked with an international data management company to identify emerging business opportunities and plot paths to entry for new service offerings
  • Engaged with a national retailer to understand the jobs to be done of its target customers, determine how much and how quickly eCommerce would grow in the industry, and integrate best practices into its omnichannel strategy
  • Helped a global consumer goods company understand the jobs to be done of its customer base, revamp its customer segmentation, and develop new product roadmaps for key customer segments
  • Facilitated a strategy retreat for a large member organization, and later worked with that organization to update its branding and launch a new offering for its members
  • Partnered with a global health insurer to design and launch an innovation program to train employees on innovation best practices and accelerate high-priority innovation projects
  • Worked with a large financial services company to understand how its small business customers were under-served and plot options for improving its customer acquisition and customer retention rates
  • Engaged with a global consumer goods company to benchmark industry innovation capabilities and help design an offsite innovation lab and incubator for the company
  • Helped a large pharma company understand upcoming trends in the healthcare industry and plot a strategy for differentiating itself and finding new sources of revenue
  • Performed a Costovation audit for a multi-national manufacturing company to help it identify major cost drivers and develop built-for-purpose product ideas that would allow it to more effectively compete against low-cost market entrants
  • Worked with a large healthcare company to identify new growth opportunities, build a business case around prioritized opportunities, and develop a plan for shifting the organization to a service-oriented business model
  • Partnered with a global IT company to launch an innovation program to train employees in innovation best practices, and facilitated workshops and offered support for applying those best practices to ongoing project work and process improvement initiatives

Publications

  • Books
  • Articles
  • New Markets Publications
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  • Stephen Wunker, Jessica Wattman, and David Farber, Jobs to be Done: A Roadmap for Customer-Centered Innovation, Amacom, 2016
  • David Farber, "Three Strategies for Becoming an Industry Game Changer," Medium, December 3, 2019
  • David Farber, "How Insights Executives at Three Big Brands Are Driving Innovation," Medium, November 14, 2019
  • David Farber, "Humanizing Your Brand: Why You Need To and How To Do It," Medium, October 28, 2019
  • David Farber, "The Dwindling Shelf Life of Market Insights — And What To Do About It," Medium, June 28, 2019
  • David Farber, "How to be More Agile as Competitive Advantages Fade," Medium, May 29, 2019
  • David Farber, "Three Ways to Get Buy-in for Unsexy Projects," Medium, April 30, 2019
  • David Farber, "The 10 Reasons People Buy New Products," Medium, March 26, 2019
  • David Farber, "The Myth of the First-Mover Advantage: Why to be Smarter, Not Faster," Medium, February 12, 2019
  • David Farber, "Why Private Label Products Will Be the Savior of Retail," Medium, January 15, 2019
  • David Farber, "Five Ways to Fight the Inertia Holding Back Innovation," Medium, December 10, 2018
  • David Farber, "Why Consicous Customers Should Have You Rethinking Your Next Innovation," Medium, November 6, 2018
  • David Farber, "Five Steps for Creating Customer Journey Maps You Can Actually Use," Medium, October 11, 2018
  • David Farber, "When Creative Destruction is the Right (or Wrong) Foundation for Innovation," Medium, August 20, 2018
  • David Farber, "Three Pieces of Advice from Venture Capitalists and Top Executives," Medium, July 12, 2018
  • David Farber, "Three Lessons from the Success of Nest's Smart Thermostats," Medium, June 12, 2018
  • David Farber, "Why Innovation Isn't Everyone's Job," Medium, April 20, 2018
  • David Farber, "True Innovation or Marketing Gimmick: A Deeper Look at Pink Gin," Medium, March 30, 2018
  • Stephen Wunker and David Farber, “A Winning Formula: Disruptive Innovation + Jobs to be Done,” Rotman Management, Winter 2018 
  • ​​David Farber, "How to Bypass 3 Common Traps for Startups," Medium, November 6, 2017
  • David Farber, "What We Overlook About How Customers Make Decisions," Medium, June 22, 2017
  • David Farber, "What Top Beverage Executives Are Saying About How to Build a Brand," Medium, May 2, 2017
  • David Farber, “Three Innovation Lessons from Boston’s Women-Led Startups,” Medium, March 21, 2017
  • David Farber, "How One Company Keeps Changing the Game by Selling the Same Thing," Medium, ​February 8, 2017 
  • David Farber, "What Twitter’s Newest Decision on Vine Teaches Us About Strategy," Medium, ​January 17, 2017 
  • Steve Wunker and David Farber, "Bridging the gap: Learn to sell what your customers are trying to buy," Canvas, December 23, 2016
  • David Farber, "Why the Newest EdTech Companies are Focusing on the Oldest Problems," Medium, ​December 15, 2016 
  • Stephen Wunker and David Farber, "Dispelling Three Common Myths About 'Jobs to be Done'," Forbes, October 31, 2016
  • Stephen Wunker, Jessica Wattman, and David Farber, "What Ten Promising Startups Taught Us About Marketing New Products," ​Young Upstarts, ​October 19, 2016
  • David Farber, "Why Snapchat is Soaring While Twitter is Stumbling," Medium​, October 7, 2016
  • David Farber, "The Real Reason Snapchat's Spectacles Can Fare Better Than Google Glass," Medium​, September 28, 2016
  • David Farber, "How Amazon’s Battle with Netflix is Teaching us to Rethink Competition," JTBD.info​, August 9, 2016
  • David Farber, "How Ford Learned That Uncovering a Job to be Done is Only Part of the Battle," JTBD.info​, July 5, 2016
  • Stephen Wunker and David Farber, "Why Companies Need Corporate Futurists But Will Fire Them Anyway," Forbes, April 12, 2016
  • David Farber, "What Jobs to be Done Predicts for the Future of Food," Medium, February 29, 2016
  • David Farber, “How Netflix Socks Prove that Innovation Isn’t About Complicated Ideas,” Medium, February 9, 2016
  • David Farber, “How Jobs to be Done Explains the Best Innovations of 2015,” Medium, December 16, 2015
  • Stephen Wunker and David Farber, “How T-Mobile Binge On Fits the Company’s Three Part Strategy,” Forbes, November 11, 2015
  • Stephen Wunker and David Farber, “5 Strategies Big Businesses Use to Build a Culture of Innovation,” Forbes, July 29, 2015
  • David Farber, "How a Fashion eTailer Won TechCrunch's Start-Up Competition," Forbes, March 6, 2015
  • David Farber, "Five Innovation Lessons From Kickstarter's Most Successful Campaigns of 2014," Forbes, January 14, 2015
  • Stephen Wunker and David Farber, "5 Ways to Reach Down-Market Consumers Without Harming Your Brand," Forbes, October 8, 2014
  • Stephen Wunker, David Farber, and Jessica Wattman, “Combating Institutional Blindness: How Companies Can Illuminate the Future,” New Markets Advisors Working Paper, November 2015
  • David Farber, "Why the Apple Pay Business Model Will Push us into Mobile Payments," New Markets Advisors Blog, September 11, 2014
  • David Farber, "Strategies for Sizing Markets Using Jobs to be Done," New Markets Advisors Blog, August 12, 2014
  • David Farber, "How Consumer Goods Companies Create Breakthrough Innovations," New Markets Advisors Blog, July 1, 2014
  • David Farber, "Harnessing Offsite Innovation Labs and Talent-Based Acquisitions," New Markets Advisors Blog, June 1, 2014
  • David Farber, "How the Tech World is Winning Through Deals in New Markets," New Markets Advisors Blog, May 7, 2014
  • David Farber, "Avoiding Five Common Pitfalls in Building Innovation Capabilities," New Markets Advisors Blog, February 27, 2014
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UNCOVER JOBS TO BE DONE 
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New Markets Advisors: Empowering Companies to COMPETE DIFFERENTLY ​© Copyright 2019. All Rights Reserved. Terms of Use. PRIVACY POLICY.
  • About
    • Our Distinct Model
    • Team
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
    • Consumer Goods
    • Financial Services
    • Healthcare
    • Social Innovation
    • Technology
  • Past Work
    • Success Stories
    • Recent Clients
    • Testimonials
  • Our Thinking
    • Books
    • Working Papers
    • Articles
    • Blog
    • Speaking Engagements
  • Contact