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  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Non-Profit Work
    • Arts & Culture
    • Social Innovation
  • Contact
SEPTEMBER  2021

Introducing Insights from New Markets Advisors

Insights from New Markets Advisors
Welcome to our first digital issue of Insights!

We're excited to share news, events and lessons for leaders, innovators and change agents looking to transform their organizations and industries for a better future. We hope you find these ideas impactful and applicable on your innovation journey. 
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You can expect to receive monthly issues featuring the latest content on innovation and strategy⁠—which we encourage you to share with your colleagues. You can also follow us on LinkedIn and Twitter for additional perspectives and updates.

​In our first issue, we explore customer-centricity and taking a jobs to be done approach to the post-COVID consumer, and future strategies for what to do next when you don't know what's next.

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What Behavior Changes Will Last After Covid-19?


Covid-19 is fundamentally transforming customer behavior for the long term. Understand how your customers are changing and turn uncertainty into opportunity.

Read the new working paper >>

Estimated reading time: 15 minutes​

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Rogue Waves
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This must-read guide from renowned growth expert and New Markets Advisors' Fellow, Jonathan Brill, provides predictive tools you need to turn turbulence into profit and set your company on the course for future success.

“An actionable framework for driving change.”
⁠— Adam Grant


Explore the new book >>

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News & Events
Front End of Innovation Conference 2021

​Join us at FEI, the annual meeting place for the worlds best innovation content and speakers, where we will be sharing the stage with Panasonic's former Director of Research, Ari Zelmanow, to talk driving growth and the future of the automotive industry, Boston, September 20, 2021. 

​Register >>
 Consulting Magazine's Rising Stars 

​New Markets Advisors' Principal, Jennifer Luo Law, is recognized as a 2021 Rising Star Honoree with Excellence in Strategy Consulting. Congratulations, Jennifer! 

​Learn more >>
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

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