Jennifer Luo Law, Associate PrincipalJennifer Law is a seasoned innovation and growth strategy consultant, specializing in new market assessment and Jobs to be Done customer research. Throughout her years at New Markets, she has helped dozens of companies identify new sources of revenue rooted in unmet customer needs. Jennifer works across a range of industries including education, healthcare, consumer goods, and financial services. Previous casework includes:
Jennifer is also a regular contributor to the firm’s thought leadership. She is co-author, with Managing Director Stephen Wunker, of Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More (HarperCollins Leadership, 2018), a practical guide to low-cost innovation. Costovation has been recognized by The Globe and Mail as one of the top ten business books of 2018. Jennifer came to New Markets with a background in education. After teaching high school English in Denmark, she won a Fulbright Fellowship from the U.S. State Department to teach in South Korea and research comparative international education. Jennifer was also previously a publicist at Stanford University Press, where she managed media outreach efforts for over 60 books. Jennifer graduated cum laude from Williams College with a major in English, and is an active member of a semi-professional dance company in Boston. She speaks Mandarin Chinese.
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