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  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Non-Profit Work
    • Arts & Culture
    • Social Innovation
  • Contact
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Lauren Chapey

MANAGER
​Lauren is an expert researcher, with particular strength in the Jobs to Be Done methodology. During her time at New Markets, she has developed growth and go-to-market strategies for companies in a variety of industries, from medical diagnostics to transportation technology. 

Prior to joining the team, she worked on a number of startup projects, ranging from a biomedical device for pediatric humerus fractures, to a bicycle security system and an injury prevention device for runners. Lauren also worked as an engineer for a product design startup, where she assisted on the mechanical design and user-centered development of a wide range of consumer products.
 
Lauren graduated with distinction with a B.S. in Mechanical Engineering from Yale University. She was a member of the varsity cross country and track teams and was elected Captain for her senior season. 
Connect with Lauren
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

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