Marielle De Blois

PARTNER

​Marielle is a seasoned growth strategy and innovation consultant with a deep passion for uncovering new market opportunities and helping companies transform bold ideas into sustainable growth.

​Over the course of her six-year career at New Markets Advisors, she has worked with more than three dozen companies across four continents, helping them unlock new sources of growth, launch innovative products, rebrand to stand out in competitive markets, and create customer-centric solutions.

​​Her work spans industries including consumer goods, healthcare, and technology, and her clients, such as Cinemark, Tillamook, Roche, Boston Scientific, Meta, and Twitter, have trusted her to assess market opportunities, lead innovation workshops, and develop long-term strategies that foster sustainable growth.

A Customer-Centric Approach to Innovation

What drives Marielle is her belief that true innovation stems from a deep understanding of customers' Jobs to Be Done. She is committed to helping her clients uncover not just surface-level insights but also the unmet needs of their customers.
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By building this foundation of understanding, she enables companies to create customer-centric innovations that resonate, drive engagement, and fuel long-term growth. She believes that innovation should be a repeatable, sustainable process, not just a one-time initiative.

Leadership & Mentorship in Growth Strategy Consulting

​As part of New Markets Advisors' leadership team, Marielle thrives on mentoring and coaching colleagues, fostering a culture of innovation and strategic thinking. She is dedicated to developing talent, ensuring that innovation extends beyond client work to shape how the firm operates.

Global Experience in Strategy & Brand Growth

​Before joining New Markets Advisors, Marielle spent four years at Procter & Gamble’s regional headquarters in Latin America, where she led brand strategy for Head & Shoulders across the region. She developed and implemented the brand’s innovation strategy, launched four new products, and designed go-to-market strategies, messaging, and multi-channel marketing plans. She also spearheaded the brand’s digital strategy, leading a full rebranding campaign across Latin America.

Industry Experience: Healthcare, Education & Entrepreneurship

Marielle's experience spans multiple industries:
  • As an Account Supervisor at Hill Holliday, she led the marketing strategy for a newly launched Novartis drug, which became a blockbuster.
  • She founded an adult education startup serving the Latin American market, gaining hands-on experience in entrepreneurship and education.

Academic Excellence & Global Perspective

Marielle holds an MBA (magna cum laude) from Babson College and a BA (summa cum laude) from Universidad Metropolitana in Caracas, Venezuela. She has also served as an academic and business advisor at Harvard University.
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She speaks Spanish, French, and Italian and has lived in four different countries, traveling to over 50 worldwide—experiences that have shaped her global perspective and problem-solving approach.

Beyond Consulting: Family & Personal Life

Originally from Venezuela, Marielle is a proud mom of two daughters and cherishes family time outside of work.

Explore Marielle’s Insights
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