New Markets Advisors
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SUCCESS STORY

Market Assessment for Emerging Opportunities 


New Markets Advisors Mahindra

Mahindra​

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Mahindra, an Indian conglomerate and India’s largest vehicle manufacturer, was keen to understand how electric vehicles might gain traction in the country.  Over a three-month engagement, New Markets conducted a thorough trends assessment of the auto industry, both in India and globally.  It looked specifically at where the company could make inroads in the electric market, what evolving technology meant for competitive positioning, and what segments of the market the company could lead.
 
In 2017, Mahindra released an electric three-wheeled rickshaw, the e-Alfa Mini, the first of its kind in India.  Designed to navigate tight urban streets while helping India achieve its 100% electric vehicle vision, the e-Alfa provides an affordable solution to India’s unique transportation challenges and helps Mahindra stay a step ahead of potential disruption.
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ABOUT
Our Distinct Model
​Team

SERVICES
dEVELOP growth strategIES
UNCOVER JOBS TO BE DONE 
BUILD INNOVATION CAPABILITIES

​​

INDUSTRIES
consumer goods 
financial services
healthcare
Social Innovation
Technology

​

PAST WORK
success Stories
recent clients
Testimonials

OUR THINKING
books
working papers
articles
blog
SPEAKING ENGAGEMENTS

NEW MARKETS ADVISORS
50 Franklin Street
​Second Floor
Boston, MA 02110
United States

Tel. +1 617 936 4035

Contact Us

New Markets Advisors: Empowering Companies to COMPETE DIFFERENTLY ​© Copyright 2019. All Rights Reserved. Terms of Use. PRIVACY POLICY.
  • About
    • Our Distinct Model
    • Team
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
    • Consumer Goods
    • Financial Services
    • Healthcare
    • Social Innovation
    • Technology
  • Past Work
    • Success Stories
    • Recent Clients
    • Testimonials
  • Our Thinking
    • Books
    • Working Papers
    • Articles
    • Blog
    • Speaking Engagements
  • Contact