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• Costovation wins a 2019 Axiom Business Book Award [February 2019] 
• The Globe and Mail recognizes Costovation as one of the top ten business books of 2018 [December 2018]
• Costovation is selected as a 2018 Best Business Book by Soundview [November 2018]
• The Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania interviews our Managing Director Stephen Wunker on the costs of innovation and how to keep them low while executing new strategies [November 2018]
• Our Managing Director Stephen Wunker co-leads a session at TMRE with Tillamook's Carrie Erickson titled "Using Jobs to be Done to Redefine Customer Understanding" [October 2018]
• ChangeThis asks Stephen Wunker and Jennifer Law, co-authors of Costovation, to write about the main principles of spending less to innovate more [October 2018]
• Our thinking in costovation is featured in Inc. in a piece titled "How to be innovation--and cut costs" [September 2018]
• The American Management Association asks Associate Principal Jennifer Law to write about low-cost innovation in the fitness industry [September 2018]
• Startup Nation features an excerpt from our recent release Costovation [September 2018] 
• The Irish Times interviews Stephen Wunker for a piece on how innovation can benefit customers while still being responsible to the bottom line [August 2018]
• Stephen Wunker and Jennifer Law are interviewed by several television programs on their recent book Costovation: Yahoo! Final Round, Cheddar News, BoldTV, and Phoenix TV
• Branding Strategy Insider holds a Q&A with our Managing Director Stephen Wunker about costovation, where he shares 20 specific strategies for low-cost innovation [August 2018]
• Small Business Trends writes a positive review of Costovation, sharing that "the book puts wheels to the road when it comes to innovation by providing clear-cut examples" [August 2018]
• CustomerThink asks Associate Principal Jennifer Law to share three lessons for creating great customer experiences without breaking the bank [August 2018]
• Stephen Wunker and Jennifer Law publish Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More from HarperCollins Leadership [August 2018]
• An article written by New Markets Advisors Managing Director Stephen Wunker goes viral on LinkedIn: "Doing Less For Your Customers Can Make Them Love You More" [August 2018]
• Harvard Business Review publishes a case study written by Stephen Wunker and David Farber on disruptive innovation and Jobs to be Done [December 2017]
• Stephen Wunker, Jessica Wattman, and David Farber publish Jobs to be Done: A Roadmap for Customer-Centered Innovation [November 2016]
• New Markets Advisors moves into an expanded office space in downtown Boston [November 2015]
• ​Our research on finding foothold markets is cited in a guest column entitled "It's time for Canadian small businesses to embrace new markets," published in Canada's largest daily newspaper, The Globe and Mail [November 2014]
• Our Managing Director Steve Wunker offers perspective throughout Entrepreneur Magazine's story "What Corporate Incubators and Accelerators Mean For Your Business" [October 2013]
• Our Managing Director Steve Wunker is a co-inventor on a patent granted to Genworth Financial for a new type of home mortgage product [June 2013]
• Reuters interviews our Managing Director on how Fiat can reintroduce its Maserati brand to the United States in an article called "From Italy with luxe: Maserati tempts US drivers with new sedan" [January 2013]
• Business Insider publishes an interview with New Markets' Managing Director on how companies big and small can write more effective business plans: "Why You Should Give Your Business Plan To Your Most Skeptical Friend" [November 2012]
• Reuters draws upon Managing Director Steve Wunker's piece for the Harvard Business Review for its "Management Tip of the Day: On Smarter Strategic Planning" [April 2012]
• The Globe and Mail, Canada's top daily newspaper, details Stephen Wunker's five recommendations for designing strategy for new markets in its piece "Hitting new targets with flexible strategies" [December 2011]
• New Markets' Managing Director takes a dubious view towards Microsoft's new Windows 8 in The Christian Science Monitor: "Microsoft bids for buzz with Windows 8 beta-tablets.  Is iPad vulnerable?" [September 2011]
• Leading financial website TheStreet creates a video interview of Stephen Wunker: "Inside Apple, Zipcar's Success" [July 2011]
• Oracle's magazine Profit publishes a Q&A with Stephen Wunker on how to thrive during turbulence and avoid leading mistakes when thinking about new markets: "Growth Opportunities" [June 2011]
• Stephen Wunker is mentioned in an E-Commerce Times articles about the potential tie up between Hulu and Yahoo: "Hulu Is Gussying Up For Suitors" [June 2011]