Our approaches are tailored to how innovation works

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With innovation, future-facing assessments matter more than intense crunching of yesterday’s data. Success in these endeavors comes from in-depth customer insights, creativity, scrappy thinking, a deep well of practical experience, and skill at building buy-in. We excel in those fields. 
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Our firm was designed from the ground up to focus on innovation. This means that our staffing model reflects the unique needs of these assignments, our experience focuses on these challenges, and our assets in the field are second to none.

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OUR PROCESS BRIDGES THE GAP BETWEEN CUSTOMER INSIGHTS AND STRATEGY

To achieve breakthrough insight, we deploy a unique, extensively researched toolkit based on Jobs to be Done, a methodology in which we are world leaders. We have developed and refined these approaches since 2004 and describe them in our book Jobs to be Done: A Roadmap For Customer-Centered Innovation (HarperCollins, 2016). Our other, award-winning books focus on innovation strategy (Capturing New Markets, McGraw-Hill, 2011) and innovative business models (Costovation, HarperCollins, 2018).
 
We are also leaders in building innovation capabilities. To do so, we leverage a suite of integrated tools, a vast database of examples of how organizations have approached innovation issues, and deep experience in how these initiatives can struggle and thrive in complex corporate environments.