Our firm's leadership worked closely with Harvard Business School Professor Clayton Christensen -- rated by Thinkers 50 as the world’s top management thinker -- to build consulting practices based on his research. Our findings are regularly shared in leading business publications, including Forbes, Harvard Business Review, and The Financial Times, and our award-winning books include Capturing New Markets (McGraw-Hill, 2011), Jobs to be Done (HarperCollins, 2016), and Costovation (HarperCollins, 2018).
Stephen Wunker, Managing DirectoR
Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide on creating and executing bold plans for growth.
Steve is the noted author of three award-winning books: Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011), Jobs to be Done: A Roadmap for Customer-Centered Innovation (HarperCollins Leadership, 2016), and Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More (HarperCollins Leadership, 2018). He also writes for Forbes, Harvard Business Review, The Financial Times, and other major outlets. Steve’s media appearances include Bloomberg and BBC television, and he has been a guest lecturer at Dartmouth’s Tuck School of Business.
As a leading consultant on growth and innovation for the past dozen years, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice. He has co-written two articles with Professor Christensen and helped to put together his book on healthcare The Innovator’s Prescription. He also spent several years consulting at Bain & Company in their Boston and London offices. He founded New Markets Advisors in 2009 and advises innovative companies across industries, including Nestlé, Boston Scientific, Cognizant, and Nike.
As an entrepreneur and corporate venturer, Steve has been a pioneer in the development and use of smartphones. He led the team creating one of the first, in the late 1990s, and since then he created trailblazing companies in mobile marketing, commerce, and social networking. Steve’s international experience is vast, and his companies have been based in the US, UK, the Netherlands, South Africa, Zambia, and India.
Steve has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University.
Click for Steve's full bio and a complete list of his publications, as well as information on speaking engagements.
JERRY KACKLEY, TRANSFORMATIONAL STRATEGIST
Jerry Kackley has worked with New Markets over the past three years and brings 25 plus years of experience as a senior marketing executive to the firm. His work experience balances both the development and execution of new customer-driven and competitively-differentiated marketing growth strategies. He brings proprietary, leading-edge work to clients who have a strong interest in understanding and influencing market purchase decisions.
Early in his career Jerry was a management consultant for Booz Allen in their B2B practice area. Jerry later headed marketing, business development and strategy functions for Marriott Corporation and Frito Lay/PepsiCo prior to starting his own consultancy.
Jerry’s expertise includes developing strategies for new product development, go-to-market innovation, and disruptive pricing models in B2C and B2B markets. He is also known for advanced segmentation, predictive-learning, and marketing sizing/adoption modeling, which have been applied to cases as far ranging as loyalty prediction and COVID infection models. He has worked with clients across the media, hospitality, medical devices and healthcare, technology, and B2B services industries.
Jerry holds an MBA from Carnegie Mellon University and an MS in Micro-Economics from South Dakota State University. His undergraduate degree is in business and engineering from Kansas State University.
brad lang, senior advisor
Brad has extensive general management, innovation, marketing, finance, and external partnership experience in a variety of Global, North America, and Europe roles across his 25-year career with Procter & Gamble. He has led businesses, brands, and innovation programs across the company, most recently as Vice President/General Manager for the company-wide $3B+ New Business Creation portfolio. His consumer-driven business and innovation experience extends across home, personal, health, and beauty care categories for existing and new brands. As a senior executive advisor, he has experience with Fortune 500 and startups across a broader range of industries from food to automotive lubricants to health insurance to online retail.
His business leadership and innovation track record includes successes in a range of markets, business models, and situations. He is a hands-on builder of businesses, brands, teams, and people that can architect propositions from insight to market. He has significant experience applying Jobs to be Done to help reinvent categories and brands, create disruptive innovations, and drive discontinuous growth. In his work with New Markets, he brings a “practitioner’s view” to help clients activate the Jobs to be Done approach and outcomes across their innovation, brand building, and go-to-market programs.
Dr. Tanya Knight, Senior Advisor
Dr. Tanya Knight has worked with the New Markets team members since 2004 across dozens of disease states, specialties, healthcare professions, and facility types. She has consulted on white space scans and unmet needs for a broad variety of pharmaceutical, consumer healthcare, and medical device companies. In addition to her consulting work, Tanya has served as interim General Manager of ReferralHub, a start-up that provides an integrated electronic referral and reporting solution for medical providers and managed care organizations.
Tanya specialized in ophthalmology during her residency at Yale New Haven Hospital. She was also a medical researcher at the University of Michigan. She obtained her MD at the State University of New York at Stony Brook and earned a BA from Yale University.
Jennifer Luo Law, Principal
Jennifer Luo Law is an award-winning innovation and growth strategy consultant who specializes in identifying, assessing, and creating new markets. In 2021, she was named a Rising Star of the Profession by Consulting Magazine, which recognizes the top 35 consultants around the world under the age of 35.
Part of the senior management team, Jennifer has helped dozens of companies--from VC-funded startups to Fortune 10s--pinpoint unmet customer needs, come up to speed on new industries, design scrappy experiments to test new ideas, and develop distinctive G2M and growth strategies. Jennifer works across a range of industries including technology, education, healthcare, consumer goods, and financial services, and her portfolio of work spans four continents. Her clients include Panasonic, Twitter, PepsiCo, Pearson, United Healthcare, and MetLife.
Jennifer is co-author of the award-winning 2018 book "Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More" (HarpersCollins). Costovation was named one of the top business books of the year by The Globe and Mail and is available in 4 languages. Her second book, on innovative leadership, is due in 2022.
Jennifer came to New Markets with a background in education. After teaching in Denmark, she won a Fulbright Fellowship from the U.S. State Department to teach and research in South Korea. Jennifer was also a publicist at Stanford University Press, where she handled over 60 books.
Jennifer graduated cum laude from Williams College, danced with a semi-professional troupe in Boston, and was a nationally ranked synchronized figure skater. She speaks Mandarin Chinese.
Click for Jennifer's full bio and a complete list of her publications.
Jessica Wattman, Director of social innovation
Dr. Jessica Wattman is a veteran at creating strategies for environments in rapid flux. Her work has been predominantly in the public and nonprofit sectors, where she has deployed the “jobs to be done” and other innovation methodologies to create a wide range of trail-blazing programs in conflict and other unstable environments.
Her background includes time in Afghanistan, Ethiopia, Lebanon, Zimbabwe, and other hotspots. She has worked for organizations such as the United Nations Development Programme, Save the Children, Oxfam, the US Agency for International Development, and Mercy Corps. Jessica has extensive experience in conducting primary research and using those findings to create new approaches to facilitate communities’ adoption of new ideas. Her media coverage includes a feature story on the CBS Evening News, and she was a recently a speaker at the MIT Media Lab. In addition to her public and nonprofit work, Jessica has deployed these innovation methodologies for private sector clients, working with New Markets since 2010 for clients in industries including online education and Internet services.
Jessica is a magna cum laude graduate of Columbia University’s Barnard College. She also has a Master’s in Public Policy from Harvard University’s John F. Kennedy School of Government and a Ph.D. in Political Science from the Massachusetts Institute of Technology. She is fluent in Spanish and French, and she has lived on four continents.
Marielle De Blois, Manager
Marielle De Blois brings brand management, marketing, and entrepreneurial experience to New Markets Advisors. She worked for four years at Procter & Gamble’s regional headquarters for Latin America, where she led the brand strategy for head&shoulders across the region. This entailed developing and implementing the brand’s overall innovation strategy—she launched four new products and designed their go-to-market strategies, messaging, and multi-channel marketing plans. She also spearheaded the digital strategy for head&shoulders across Latin America and developed the ongoing communication strategy for the brand, including a complete rebranding campaign.
Marielle also has experience in the healthcare and education sectors. As an account supervisor for Hill Holliday, she led the marketing strategy for a newly launched product by Novartis. She also founded an adult education start-up for the Panamanian market.
Marielle received her MBA magna cum laude from Babson College, and her BA summa cum laude from Universidad Metropolitana in Caracas, Venezuela. She currently serves as an academic and business advisor to undergraduate students at Harvard University. She speaks Spanish and French.
Charlotte Desprat, Manager
Charlotte has led projects across a wide range of fields, including medical technology, social media, and retail financial services. Her work has often been multinational in nature, and she came to New Markets with a background in global affairs and diplomacy. At the Carnegie Moscow Center think tank, Charlotte published commentaries on French-Russian relations and interviewed prominent economists and industry experts about the future of Russia’s oil and gas sector. An avid French and Russian speaker, she was also Editor-in-Chief of Accent Magazine, a multilingual university publication, and worked as a certified translator at the Quinnipiac Civil Justice Clinic and the Yale Law School’s Schell Center for International Human Rights. As an interpreter, she most recently helped a political refugee from the Congo gain asylum in the United States and assisted Haitian advocates in their appeal to the United Nations.
Charlotte graduated cum laude from Yale University with a Bachelor of Arts in History and a focus on Soviet Russian studies. Although she is a French citizen and native speaker, she was raised largely in Prague. She is a veteran of New Markets’ Boston office and is now based in Europe.
Jordon Russell, Manager
Jordon brings business development and marketing expertise to New Markets Advisors. Prior to his MBA, he worked in consulting for Business Talent Group, structuring engagements for clients across healthcare and technology. He began his career at Gartner, providing IT research and advisory services, and aligning internal resources for client initiatives ranging from IT strategy to implementation. Jordon also brings experience in pharmaceuticals. As an MBA intern at Horizon Therapeutics, he helped launch the company's first patient call center for their flagship treatment, KRYSTEXXA.
Jordon received his MBA from Vanderbilt University with concentrations in strategy, marketing, and healthcare. He is actively involved with Junior Achievement, equipping students with educational tools needed for financial literacy.
Dan Paikowsky, MANAGER
Now in his second year with New Markets, Dan Paikowsky has worked with healthcare, technology, and publishing firms to understand Jobs to be Done and plot new strategies. Dan came to New Markets with a background in strategy and entrepreneurship. Before joining our team, Dan spent two years as a consultant with Monitor Deloitte in their Tel-Aviv office, where his work focused on defining growth and go to market strategy for high growth companies in the Israeli innovation ecosystem. Having worked with companies ranging in size from pre-seed startups to industry leaders, Dan has helped a number of companies bring new products to market, many of which have gone on to become recognized as leaders in their respective fields.
Additionally, Dan has founded a real estate investment and management company and contributed to the founding of a creative incubator in Boston's Dudley Square.
Dan is a summa cum laude graduate of the University of Massachusetts, with a BS in both Finance and Entrepreneurship. He is a dual citizen of Israel and the US, and speaks Hebrew.
KAYLA SERVIN, ASSOCIATE
Kayla brings research, education, and advisory experience to New Markets. Prior to joining the team, Kayla worked in consulting at Novarica, supporting a wide range of insurance technology strategy projects, and publishing research focused on emerging technologies, talent management, and leadership strategies. Previously, as a World Languages faculty member at Tilton School, she designed curricula for the program and taught five sections of French.
Kayla has a BA in both French and Arabic Studies from Williams College, where she completed her honors thesis in translation. She was also a member of the cross country and track teams.
Lauren Chapey, associate
Lauren comes to New Markets with a background in innovation and entrepreneurship. She has worked on a number of startup projects, ranging from a biomedical device for pediatric humerus fractures, to a bicycle security system and an injury prevention device for runners. Before joining the team, Lauren worked as an engineer for a product design startup, where she assisted on the mechanical design and user-centered development of a wide range of consumer products. She has also served as a Design Aide at the Yale Center for Engineering Innovation and Design.
Lauren graduated with distinction with a B.S. in Mechanical Engineering from Yale University in 2020. She was a member of the varsity cross country and track teams and was elected Captain for her senior season.
ALEXANDRA DOLIDO, ASSOCIATE
Allie comes to New Markets with experience in education, research, and international business. Before joining the team, she was selected as one of 12 Global Management Trainees at EF Education First, the world’s largest privately-held education company. There, she worked as a strategic project manager, leading business development, brand, marketing, and policy initiatives for product presidents. Previously, Allie won a Fulbright grant to teach in Germany where she helped the school integrate technology into regular teaching and launched the school’s first virtual international exchange program.
Allie graduated from Brown University with a B.A. in International Relations.
Mohammed Rashid, ASSOCIATE
Rashid brings research, sales, and customer service experience to New Markets. Prior to joining the team, Rashid worked as a Growth Analyst at WizardPins supporting a wide range of projects, including customer acquisition and business development. He also brings investment research experience from his work at a hedge fund in Stamford, Connecticut.
A lifelong soccer player, Rashid has coached and played extensively at various levels. He was a four-year starter on the Williams College soccer team, leading them to two NCAA Final Four appearances and receiving several accolades. Rashid played semi professionally for New York Cosmos B, before returning to Williams College to serve as an assistant coach with the men’s soccer program. Rashid currently advises student-athletes, providing them with the utmost knowledge and resources as they navigate through the college athletic recruiting process.
Rashid received his MBA from Massachusetts College of Liberal Arts, and his BA in Economics from Williams College. Rashid is a Ghanaian citizen and speaks three different native languages.
Peter Hale, Associate
Peter joins New Markets with a background in economic and foreign policy research. After graduating from Williams College in 2017, Peter earned a Fulbright scholarship and spent a year teaching in the East German city of Zwickau, Saxony. He also participated in the State Department’s MeetUS program, in which he travelled to schools across the region to speak with students about social and political challenges facing both Germany and the US.
Peter then joined the Berlin-based foreign policy NGO Global Bridges. There, he helped organize study trips in which members met with politicians, academics, and business leaders in countries of geopolitical importance, such as Russia, China, Ghana, and Ethiopia. He then joined the international PR firm mc Group, where he managed tender applications for large EU communications projects.
Peter graduated from Williams College with degrees in history, English, and German. He recently completed an MPhil in Modern European History at Cambridge University. At Williams, Hale captained the track and cross country teams, winning national titles in the 3000 and 5000 meters his senior year. Peter is a dual US/UK citizen and speaks German.
EVAN EDDLESTON, Associate
Evan comes to New Markets with a background in data science, marketing analytics, and entrepreneurship. Over the past few years, he has founded two software start-ups designed to increase the efficiency of logistic operations in the education and senior healthcare markets. Most recently, Evan developed technology that provides greater access to transportation for seniors in retirement communities. Evan is passionate about uncovering unique consumer trends through the analysis of data.
Evan is currently in his 4th year at Northeastern University with a dual major in Business Management and Data Science. Evan enjoys chess, fishing, and skiing in his spare time.
Janice Infanzón, Head of Administration
Janice Infanzón oversees payroll, accounts, HR, and other administrative duties that keep New Markets' offices running smoothly. Janice has over 25 years of experience in office administration, paralegal services, and marketing; most recently, she was an executive assistant for a leading specialty insurance broker for the healthcare industry.
Janice has a JD from the Pontifical Catholic University of Puerto Rico and a BS in Business Administration from American University. She is fluent in Spanish.
Angela Perozzi, Researcher
Angela Perozzi comes to New Markets with deep expertise in writing and research. Her most recent role was as a freelance legal writer, which was preceded by a long career as a real estate attorney in the greater Boston area.
Angela is a licensed attorney in Massachusetts and New York State. She received her JD from Suffolk University Law School and graduated cum laude from the University of New Hampshire. She is also a certified sports nutritionist.
Sol MartÍnez, Business Development Associate
Sol Martinez supports our office in a range of administrative duties including recruiting participants for market research, organizing notes, creating reports, and data entry. A talented visual artist, Sol comes to New Markets with considerable experience in commercial photography and film, customer service, and sales.
Fluent in Spanish, Sol is a graduate of the Universidad Del Sagrado Corazón in San Juan, where she studied Communications, Photography, and Film.