Our firm's leadership worked closely with Harvard Business School Professor Clayton Christensen -- rated by Thinkers 50 as the world’s top management thinker -- to build consulting practices based on his research. Our findings are regularly shared in leading business publications, including Forbes, Harvard Business Review, and The Financial Times, and our award-winning books include Capturing New Markets (McGraw-Hill, 2011) and Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016). Our next book is slated for publication in August 2018 by HarperCollins.
Stephen Wunker, Managing Director and US Office Head
Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide on creating and executing bold plans for growth.
Steve is a noted author, having published Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, and Jobs to be Done: A Roadmap for Customer-Centered Innovation. His third book will be released in August 2018 from HarperCollins. He also writes for Forbes, Harvard Business Review, The Financial Times, and other major outlets. Steve’s media appearances include Bloomberg and BBC television, and he has been a guest lecturer at Dartmouth’s Tuck School of Business.
As a leading consultant on growth and innovation for the past dozen years, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice. He has co-written two articles with Professor Christensen and helped to put together his book on healthcare The Innovator’s Prescription. He also spent several years consulting at Bain & Company in their Boston and London offices. He founded New Markets Advisors in 2009 and advises innovative companies across industries, including Nestlé, Boston Scientific, Cognizant, and Nike.
As an entrepreneur and corporate venturer, Steve has been a pioneer in the development and use of smartphones. He led the team creating one of the first, in the late 1990s, and since then he created trailblazing companies in mobile marketing, commerce, and social networking. Steve’s international experience is vast, and his companies have been based in the US, UK, the Netherlands, South Africa, Zambia, and India.
Steve has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University.
Click for Steve's full bio and a complete list of his publications, as well as information on speaking engagements.
Dr. Darren Coleman, UK Office Head
Dr. Darren Coleman, a Ph.D. in brand marketing, has had a career that spans corporate and entrepreneurial start-ups, academia, and consulting.
With Wunker, he was part of the team that started one of Europe’s first mobile marketing companies, Saverfone, and while there he created one of the world’s first location-based mobile services. He subsequently developed and implemented the mobile strategy for the UK’s largest Internet Service Provider, Freeserve (now branded Orange Home). At Freeserve he up-sold content from fixed to mobile channels and pioneered event-based billing. Later he moved to Freeserve’s parent company, the leading global mobile network Orange, where he led strategy and implementation in the UK of location-based services such as mapping and proximity searching. He also was responsible for the development of multimedia messaging services strategy across eight countries for the Orange Group.
Darren currently works with both New Markets and as the Managing Consultant of Wavelength Marketing, an agency focused on service-based marketing propositions. He has advised companies and trained throughout Europe, the Middle East, and Japan.
Darren holds a first-class honors degree in business studies and an MA with Distinction from the University of Nottingham, as well as a Ph.D. in brand marketing from the University of Birmingham which focused on service brand development and performance.
Dr. Jessica Wattman, Director of Social Innovation
Dr. Jessica Wattman is a veteran at creating strategies for environments in rapid flux. Her work has been predominantly in the public and nonprofit sectors, where she has deployed Jobs to be Done and other innovation methodologies to create a wide range of trail-blazing programs in conflict and other unstable environments. She is a co-author of the book Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016).
Her background includes time in Afghanistan, Ethiopia, Lebanon, Zimbabwe, and other hotspots. She has worked for organizations such as the United Nations Development Programme, Save the Children, Oxfam, the US Agency for International Development, and Mercy Corps. Jessica has extensive experience in conducting primary research and using those findings to create new approaches to facilitate communities’ adoption of new ideas. Her media coverage includes a feature story on the CBS Evening News, and she was a recently a speaker at the MIT Media Lab. In addition to her public and nonprofit work, Jessica has deployed these innovation methodologies for private sector clients, working with New Markets since 2010 for clients in industries including online education and Internet services.
Jessica is a magna cum laude graduate of Columbia University’s Barnard College. She also has a Master’s in Public Policy from Harvard University’s John F. Kennedy School of Government and a Ph.D. in Political Science from the Massachusetts Institute of Technology. She is fluent in Spanish and French, and she has lived on four continents.
Click for Jessica's full bio and a complete list of her publications.
Brad Lang, Senior Advisor
Brad has extensive general management, innovation, marketing, finance, and external partnership experience in a variety of Global, North America, and Europe roles across his 25-year career with Procter & Gamble. He has led businesses, brands, and innovation programs across the company, most recently as Vice President/General Manager for the company-wide $3B+ New Business Creation portfolio. His consumer-driven business and innovation experience extends across home, personal, health, and beauty care categories for existing and new brands. As a senior executive advisor, he has experience with Fortune 500 and startups across a broader range of industries from food to automotive lubricants to health insurance to online retail.
His business leadership and innovation track record includes successes in a range of markets, business models, and situations. He is a hands-on builder of businesses, brands, teams, and people that can architect propositions from insight to market. He has significant experience applying jobs to be done to help reinvent categories and brands, create disruptive innovations, and drive discontinuous growth. In his work with New Markets, he brings a “practitioner’s view” to help clients activate the jobs to be done approach and outcomes across their innovation, brand building, and go-to-market programs.
Dr. Tanya Knight, Principal
Dr. Tanya Knight has worked with the New Markets team members since 2004 across dozens of disease states, specialties, healthcare professions, and facility types. She has consulted on white space scans and unmet needs for a broad variety of pharmaceutical, consumer healthcare, and medical device companies. In addition to her consulting work, Tanya has served as interim General Manager of ReferralHub, a start-up that provides an integrated electronic referral and reporting solution for medical providers and managed care organizations.
Tanya specialized in ophthalmology during her residency at Yale New Haven Hospital. She was also a medical researcher at the University of Michigan. She obtained her MD at the State University of New York at Stony Brook and earned a BA from Yale University.
Dave Farber, Associate Principal
Dave Farber is an Associate Principal at New Markets Advisors, specializing in growth strategy and innovation. His practice focuses on working with companies to find and capture new sources of growth. In his time with New Markets, Dave has helped a number of companies develop organic sources of new revenue, having yielded successful results for clients spanning four continents and a wide range of industries. His work has included helping clients launch new products, evaluate and enter new markets, develop alternative business models, and build the capabilities to make innovation sustainable and repeatable.
Dave has extensive experience employing the Jobs to be Done framework in his client engagements. This work includes conducting direct customer research, assessing the current state and future potential of target markets, leading innovation workshops, and building innovation programs that leverage Jobs-based principles. He is a co-author of the book Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016).
Dave is also a licensed Massachusetts attorney. Prior to joining New Markets, his work focused on external sources of growth, including M&A transactions, strategic partnerships, and startup advisory services. His experience included time at leading law firms in the U.S. and Belgium. He also spent time at Brookfield Renewable Power, providing legal advice and strategic guidance to senior management.
Dave is a magna cum laude graduate of Villanova Law School, where he was a managing editor of the Villanova Law Review. He is also a magna cum laude graduate of American University.
Click for Dave's full bio and a complete list of his publications.
Jennifer Luo Law, Associate Principal
Jennifer Law is a seasoned researcher of trends, disruptive strategies, and Jobs to be Done thinking. At New Markets, she has led projects across a wide range of industries, particularly those rocked by disruption--such as education, publishing, IT, consumer goods, and financial services. She is also co-author, with Steve Wunker, of New Markets’ forthcoming innovation book to be published by HarperCollins in August 2018.
Jennifer came to New Markets with a background in education. After teaching in Denmark, she was funded by a Fulbright grant from the U.S. State Department to teach in South Korea and research comparative international education. Jennifer was also a publicist at Stanford University Press, where she handled over 60 books.
Jennifer graduated cum laude from Williams College with a major in English and leadership positions in the Math and Dance Departments. She continues to dance today with a semi-professional company in Boston. Jennifer placed 8th at the US national synchronized skating championship, and speaks Mandarin Chinese.
Click for Jennifer's full bio and a complete list of her publications.
Sylvia Brown, Associate
Sylvia Brown brings a background in quantitative research and the social sector to New Markets Advisors. She has conducted research on the pharmaceutical and medical device industries through the Warren Alpert Medical School and historical demographic research at Brown University. She also has experience coordinating environmental and community health programs at several non-profits, including running an on-campus food distribution program that connected members of her university with sustainably grown produce from local farmers.
Sylvia is a graduate of Brown University, where she studied applied math and economics. A dual citizen of the United States and Canada, she has also lived in Costa Rica.
Jonathan Chang, Associate
Jonathan Chang is a designer and engineer turned consultant. Prior to joining New Markets, he applied his technical talents towards a wide range of issues--such as building a low-cost air quality monitor, a tool for automatic ticket processing, a web app to promote civic participation, a healthcare platform to trace the spread of Ebola in West Africa, and an email security app. Most recently, Jonathan taught computer science at the University of Central Asia in Kyrgyzstan.
Jonathan is a cum laude graduate of Yale University, where he double majored in political science and mechanical engineering. He speaks Mandarin Chinese.
Conor Fitzpatrick, Associate
Conor Fitzpatrick comes to New Markets with experience in small business, as well as pancreatic cancer research at the Broad Institute of MIT and Harvard, a collaborative community pioneering a new model of biomedical science. Conor is the Executive Editor and Associate Director of Marketing & Content at Business Today, North America's most widely distributed student business publication. He designed the content for Business Today's flagship International Conference website, and conducted Jobs to be Done analysis to create new niche career content for Business Today's Online Journal.
Conor studies economics, statistics, and machine learning at Princeton University. He is also an accomplished jazz trumpeter, and has performed at Boston’s Symphony Hall, the Newport Jazz Festival, and many other distinguished venues.
Brock Staskawicz, Associate
Brock Staskawicz comes to New Markets Advisors after working in Malawi on an NSF-sponsored water treatment research project, which brought together U.S. researchers, local Malawian government offices, and various non-profit organizations. He is also an entrepreneur, having led the business and creative development of a pop-up bakery in New Haven, CT.
Brock has a B.S. in Chemical Engineering and a B.A. in History of Art from Yale University. He is passionate about book arts, and regularly teaches workshops on the topic.
Andy Troska, Associate
Andy Troska brings extensive multidisciplinary research experience to New Markets Advisors. Recently, he created a collaborative workshop on poetry re-translation for the Mahindra Humanities Center and assisted on a project at the Radcliffe Institute for Advanced Studies that considered how a number of works of music written in the wake of World War II can be understood as “memorials in sound.” Andy has also worked in Italy, first as a translator at a think-tank focused on Central-Eastern Europe and the Balkans, and more recently as an archival assistant at the Villa i Tatti Center for Italian Renaissance Studies.
Andy is a magna cum laude graduate of Harvard College, where he studied Slavic Languages and Literatures and held leadership roles in the University Choir of the Memorial Church and the Harvard College Opera Society. Andy received the Kathryn W. Davis Prize for Undergraduate Research for his senior thesis, a singable English translation of a contemporary Russian science-fiction opera. Andy is an accomplished singer and performs with multiple vocal ensembles in Boston. He speaks Italian and Russian.
George Ferridge, Summer Associate
George Ferridge is spending his second summer on the New Markets Team. He is currently a junior at Georgetown University completing a double major in Psychology and Economics with a minor in Math. At Georgetown, he is a captain of the Men's Club Soccer Team and is the Communications Director for an organization on campus. George is particularly interested in the field of Behavioral Economics.
After relocating from the United Kingdom nine years ago, George studied at Buckingham Browne & Nichols school in Cambridge, Massachusetts, where he graduated cum laude. In his free time, George is an avid soccer player and also enjoys creating and editing films.
Aliheris santos, Administration
Aliheris works behind the scenes to keep the New Markets offices running smoothly, assisting on projects that range from customer research to social media maintenance and knowledge management. She is based in our San Juan office, and is currently a student at the University of Puerto Rico, where she studies Early Childhood Education. She has conducted research on children’s developmental milestones and has also worked for Techo, a non-profit youth volunteer organization, on its effort to rebuild homes that were destroyed in Hurricane Maria. Aliheris is an accomplished artist and makes artists’ books and illustrations for children. She speaks Spanish and Portuguese.