Our firm's leadership worked closely with Harvard Business School Professor Clayton Christensen -- rated by Thinkers 50 as the world’s top management thinker -- to build consulting practices based on his research. Our findings are regularly shared in leading business publications, including Forbes, Harvard Business Review, and The Financial Times, and our award-winning books include Capturing New Markets (McGraw-Hill, 2011), Jobs to be Done (HarperCollins, 2016), and Costovation (HarperCollins, 2018).
Stephen Wunker, Managing DirectoR
Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide on creating and executing bold plans for growth.
Steve is the noted author of three award-winning books: Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011), Jobs to be Done: A Roadmap for Customer-Centered Innovation (HarperCollins Leadership, 2016), and Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More (HarperCollins Leadership, 2018). He also writes for Forbes, Harvard Business Review, The Financial Times, and other major outlets. Steve’s media appearances include Bloomberg and BBC television, and he has been a guest lecturer at Dartmouth’s Tuck School of Business.
As a leading consultant on growth and innovation for the past dozen years, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice. He has co-written two articles with Professor Christensen and helped to put together his book on healthcare The Innovator’s Prescription. He also spent several years consulting at Bain & Company in their Boston and London offices. He founded New Markets Advisors in 2009 and advises innovative companies across industries, including Nestlé, Boston Scientific, Cognizant, and Nike.
As an entrepreneur and corporate venturer, Steve has been a pioneer in the development and use of smartphones. He led the team creating one of the first, in the late 1990s, and since then he created trailblazing companies in mobile marketing, commerce, and social networking. Steve’s international experience is vast, and his companies have been based in the US, UK, the Netherlands, South Africa, Zambia, and India.
Steve has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University.
Click for Steve's full bio and a complete list of his publications, as well as information on speaking engagements.
Marcos Feliciano, Partner and Puerto Rico Office Head
Marcos Feliciano is an experienced entrepreneur and corporate executive who leads New Markets’ Puerto Rico office. Most recently, he served as a leading specialty insurance broker for the healthcare industry, providing a variety of financial instruments and risk management tools for hospitals and health networks. He has also worked as an executive at MasterCard, where among other duties he led the organization’s “Priceless” campaign for Hispanic and youth markets, and at the leading ad agency Young & Rubicam, where he specialized in financial services.
Marcos holds a Master’s Degree in Risk Management from St. John’s University and a dual Bachelor’s degree in Economics and Biomedical Engineering from Vanderbilt University.
Dr. Darren Coleman, UK Office Head
Dr. Darren Coleman, a Ph.D. in brand marketing, has had a career that spans corporate and entrepreneurial start-ups, academia, and consulting.
With Wunker, he was part of the team that started one of Europe’s first mobile marketing companies, Saverfone, and while there he created one of the world’s first location-based mobile services. He subsequently developed and implemented the mobile strategy for the UK’s largest Internet Service Provider, Freeserve (now branded Orange Home). At Freeserve he up-sold content from fixed to mobile channels and pioneered event-based billing. Later he moved to Freeserve’s parent company, the leading global mobile network Orange, where he led strategy and implementation in the UK of location-based services such as mapping and proximity searching. He also was responsible for the development of multimedia messaging services strategy across eight countries for the Orange Group.
Darren currently works with both New Markets and as the Managing Consultant of Wavelength Marketing, an agency focused on service-based marketing propositions. He has advised companies and trained throughout Europe, the Middle East, and Japan. Darren is also the author of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page, 2018).
Darren holds a first-class honors degree in business studies and an MA with Distinction from the University of Nottingham, as well as a Ph.D. in brand marketing from the University of Birmingham which focused on service brand development and performance.
Dr. Jessica Wattman, Director of Social Innovation
Dr. Jessica Wattman is a veteran at creating strategies for environments in rapid flux. Her work has been predominantly in the public and nonprofit sectors, where she has deployed Jobs to be Done and other innovation methodologies to create a wide range of trail-blazing programs in conflict and other unstable environments. She is a co-author of the book Jobs to be Done: A Roadmap for Customer-Centered Innovation (Amacom, 2016).
Her background includes time in Afghanistan, Ethiopia, Lebanon, Zimbabwe, and other hotspots. She has worked for organizations such as the United Nations Development Programme, Save the Children, Oxfam, the US Agency for International Development, and Mercy Corps. Jessica has extensive experience in conducting primary research and using those findings to create new approaches to facilitate communities’ adoption of new ideas. Her media coverage includes a feature story on the CBS Evening News, and she was a recently a speaker at the MIT Media Lab. In addition to her public and nonprofit work, Jessica has deployed these innovation methodologies for private sector clients, working with New Markets since 2010 for clients in industries including online education and Internet services.
Jessica is a magna cum laude graduate of Columbia University’s Barnard College. She also has a Master’s in Public Policy from Harvard University’s John F. Kennedy School of Government and a Ph.D. in Political Science from the Massachusetts Institute of Technology. She is fluent in Spanish and French, and she has lived on four continents.
Click for Jessica's full bio and a complete list of her publications.
Brad Lang, Senior Advisor
Brad has extensive general management, innovation, marketing, finance, and external partnership experience in a variety of Global, North America, and Europe roles across his 25-year career with Procter & Gamble. He has led businesses, brands, and innovation programs across the company, most recently as Vice President/General Manager for the company-wide $3B+ New Business Creation portfolio. His consumer-driven business and innovation experience extends across home, personal, health, and beauty care categories for existing and new brands. As a senior executive advisor, he has experience with Fortune 500 and startups across a broader range of industries from food to automotive lubricants to health insurance to online retail.
His business leadership and innovation track record includes successes in a range of markets, business models, and situations. He is a hands-on builder of businesses, brands, teams, and people that can architect propositions from insight to market. He has significant experience applying jobs to be done to help reinvent categories and brands, create disruptive innovations, and drive discontinuous growth. In his work with New Markets, he brings a “practitioner’s view” to help clients activate the jobs to be done approach and outcomes across their innovation, brand building, and go-to-market programs.
Hari Nair, Senior Advisor
Hari has been a long-time colleague of New Markets’ leadership since the days of his leading the venture investing arm of Clayton Christensen’s consulting firm, Innosight.
Hari’s most recent role was as Group Chief Strategy & Innovation Officer for Sime Darby, a $13 Billion USD conglomerate based in Malaysia with businesses in key growth sectors in more than 20 countries. Prior to joining Sime Darby, Hari served as the Global Managing Director for Kimberly Clark’s Global Innovation Center based in Seoul, South Korea. In this role, he led several global programs to help fuel KC’s innovation pipeline.
From 2006 – 2012, Hari was a Partner and Vice President at Innosight. At Innosight, Hari had particular responsibility for Innosight Ventures, where he assessed and shaped dozens of potential businesses and technologies. He began his career with Procter & Gamble, where he spent 14 years in R&D, serving various senior leadership roles in US and China. Hari also serves as a faculty member for strategy & innovation for Duke Corporate Education and Dartmouth’s Tuck School of Business Executive Education programs. He is Chairman Emeritus of the Edison Awards and serves on several boards including as Chairman of the Global Procter & Gamble Alumni Foundation. Hari was educated in chemical engineering at the University of Wisconsin-Madison, and he is the holder of eight patents.
Dr. Tanya Knight, Principal
Dr. Tanya Knight has worked with the New Markets team members since 2004 across dozens of disease states, specialties, healthcare professions, and facility types. She has consulted on white space scans and unmet needs for a broad variety of pharmaceutical, consumer healthcare, and medical device companies. In addition to her consulting work, Tanya has served as interim General Manager of ReferralHub, a start-up that provides an integrated electronic referral and reporting solution for medical providers and managed care organizations.
Tanya specialized in ophthalmology during her residency at Yale New Haven Hospital. She was also a medical researcher at the University of Michigan. She obtained her MD at the State University of New York at Stony Brook and earned a BA from Yale University.
Dave Farber, Principal
Dave Farber is a Principal at New Markets Advisors, specializing in growth strategy and innovation. His practice focuses on working with companies to find and capture new sources of growth. In his time with New Markets, Dave has helped a number of companies develop organic sources of new revenue, having yielded successful results for clients spanning four continents and a wide range of industries. His work has included helping clients launch new products, evaluate and enter new markets, develop alternative business models, and build the capabilities to make innovation sustainable and repeatable.
Dave has extensive experience employing the Jobs to be Done framework in his client engagements. This work includes conducting direct customer research, assessing the current state and future potential of target markets, leading innovation workshops, and building innovation programs that leverage Jobs-based principles. He is a co-author of the book Jobs to be Done: A Roadmap for Customer-Centered Innovation (Amacom, 2016).
Dave is also a licensed Massachusetts attorney. Prior to joining New Markets, his work focused on external sources of growth, including M&A transactions, strategic partnerships, and startup advisory services. His experience included time at leading law firms in the U.S. and Belgium. He also spent time at Brookfield Renewable Power, providing legal advice and strategic guidance to senior management.
Dave is a magna cum laude graduate of Villanova Law School, where he was a managing editor of the Villanova Law Review. He is also a magna cum laude graduate of American University.
Click for Dave's full bio and a complete list of his publications.
Jennifer Luo Law, Principal
Jennifer Law is a seasoned researcher of trends, disruptive strategies, and Jobs to be Done thinking. At New Markets, she has led projects across a wide range of industries, particularly those rocked by disruption--such as education, publishing, IT, consumer goods, and financial services. She is also co-author, with Stephen Wunker, of Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More (HarperCollins, August 2018), which was recognized by The Globe and Mail as one of the ten best business books of 2018, among other awards.
Jennifer came to New Markets with a background in education. After teaching in Denmark, she was funded by a Fulbright grant from the U.S. State Department to teach in South Korea and research comparative international education. Jennifer was also a publicist at Stanford University Press, where she handled over 60 books.
Jennifer graduated cum laude from Williams College with a major in English and leadership positions in the Math and Dance Departments. She continues to dance today with a semi-professional company in Boston. Jennifer placed 8th at the US national synchronized skating championship, and speaks Mandarin Chinese.
Click for Jennifer's full bio and a complete list of her publications.
Marielle De Blois, Associate
Marielle De Blois brings brand management, marketing, and entrepreneurial background to New Markets Advisors. She worked for four years at Procter & Gamble’s regional headquarters for Latin America, where she led the brand strategy for head&shoulders across the region. This entailed developing and implementing the brand’s overall innovation strategy—she launched four new products and designed their go-to-market strategies, messaging, and multi-channel marketing plans. She also spearheaded the digital strategy for head&shoulders across Latin America and developed the ongoing communication strategy for the brand, including a complete rebranding campaign.
Marielle also has experience in the healthcare and education sectors. As an account supervisor for Hill Holliday, she led the marketing strategy for a newly launched product by Novartis. She also founded an adult education start-up for the Panamanian market.
Marielle received her MBA magna cum laude from Babson College, and her BA summa cum laude from Universidad Metropolitana in Caracas, Venezuela. She currently serves as an academic and business advisor to undergraduate students at Harvard University. She speaks Spanish and French.
Charlotte Desprat, Associate
Charlotte has supported projects in a variety of practice areas including financial services and medical technology. She came to New Markets with a background in global affairs and diplomacy. While at the Carnegie Moscow Center think tank, Charlotte published commentaries on French-Russian relations in the wake of Macron’s presidency and interviewed prominent economists and industry experts about the future of Russia’s oil and gas sector. An avid French and Russian speaker, she was also Editor-in-Chief of Accent Magazine, Yale’s multilingual publication, and worked as a certified translator at the Quinnipiac Civil Justice Clinic and the Yale Law School’s Schell Center for International Human Rights. As an interpreter, she most recently helped a political refugee from the Congo gain asylum in the United States and assisted Haitian advocates in their appeal to the United Nations.
Charlotte graduated cum laude from Yale University with a Bachelor of Arts in History and a focus on Soviet Russian studies. For her senior thesis research, she collaborated with several civil rights organizations in Saint Petersburg and Moscow to compare the effects of Putin’s memory politics on collective consciousness to Soviet-era propaganda. Although she is a French citizen and native speaker, she has lived most of her life in Prague.
Conor Fitzpatrick, Associate
Conor came to New Markets in 2016 with experience in small business, as well as pancreatic cancer research at the Broad Institute of MIT and Harvard, a collaborative community pioneering a new model of biomedical science. Conor has served as the Executive Editor and Associate Director of Marketing & Content at Business Today, North America's most widely distributed student business publication. He designed the content for Business Today's flagship International Conference website, and conducted Jobs to be Done analysis to create new niche career content for Business Today's Online Journal. With New Markets, Conor has undertaken an array of engagements including designing the incubation function for a major technology company and drafting analyst reports on emerging biotech companies and therapies for a Wall Street investment bank.
Conor has a BA in Economics from Princeton University. He is also an accomplished jazz trumpeter, and has performed at Boston’s Symphony Hall, the Newport Jazz Festival, and other distinguished venues.
Brock Staskawicz, Associate
Now in his third year at New Markets Advisors, Brock Staskawicz has worked across a range of contexts including insurance, apparel, and storage. He assisted RDC in 2017 with refinement of its organizational and operational model. Previously, Brock worked in Malawi on an NSF-sponsored water treatment research project, which brought together U.S. researchers, local Malawian government offices, and various non-profit organizations. He is also an entrepreneur, having led the business and creative development of a pop-up bakery in New Haven, CT.
Brock has a B.S. in Chemical Engineering and a B.A. in History of Art from Yale University.
Andy Troska, Associate
Andy Troska has worked across a number of industries and engagement types at New Markets, including helping a large tech company benchmark innovation initiatives at a range of leading innovative firms.
Prior to joining the team in the summer of 2017, he created a collaborative workshop on poetry re-translation at Harvard’s Mahindra Humanities Center. Andy has also worked in Italy, including at a think-tank focused on Central-Eastern Europe and the Balkans.
Andy is a magna cum laude graduate of Harvard College, where he studied Slavic Languages and Literatures and held leadership roles in the University Choir of the Memorial Church and the Harvard College Opera Society. Andy received the Kathryn W. Davis Prize for Undergraduate Research for his senior thesis. He is an accomplished singer and performs with multiple vocal ensembles in Boston. Andy speaks Italian and Russian.
Nicholas Rubertone, Summer associate
Nicholas Rubertone brings experience in entrepreneurial and tech businesses, having previously worked as a business development intern at a small software development company. There, he led projects in market research and product development.
Nicholas is a Junior at Columbia University studying Sociology and Statistics. On campus, he serves as Vice President of Operations for a campus organization that provides pro bono consulting services to startup companies. Nicholas has also been a jazz saxophonist for nearly ten years, and he leads in multiple music organizations on campus ranging from traditional to modern jazz and hip hop.
Olivia Wang, Summer Associate
Olivia Wang brings a variety of international experiences to New Markets, having lived and worked in China and Canada; her previous internships include helping organize the 2016 Shanghai Film Festival, teaching English to Chinese elementary school students, and managing the logistics of a catering platform.
Olivia studies Psychology and Business at Barnard College and speaks English and Chinese. At school, she serves on the executive board of various dance organizations and has competed at club gymnastics nationals. She also teaches aerial dance classes at a fitness studio in Boston and is a member of a semi-professional Chinese dance company.
Janice Infanzón, Head of Administration
Janice Infanzón oversees payroll, accounts, HR, and other administrative duties that keep New Markets' offices running smoothly. Janice has over 25 years of experience in office administration, paralegal services, and marketing; most recently, she was an executive assistant for a leading specialty insurance broker for the healthcare industry.
Janice has a JD from the Pontifical Catholic University of Puerto Rico and a BS in Business Administration from American University. She is fluent in Spanish.
Sol Martinez, Project assistant
Sol Martinez supports our office in a range of administrative duties including recruiting participants for market research, organizing notes, creating reports, and data entry. A talented visual artist, Sol comes to New Markets with considerable experience in commercial photography and film, customer service, and sales. Fluent in Spanish, Sol is a graduate of the Universidad Del Sagrado Corazón in San Juan, where she studied Communications, Photography, and Film.