Experienced Hands in Fast-Changing tech industries
The concepts of “disruptive innovation” and “jobs to be done” first took root in technology industries, and our team has worked in these fields over many years to bring innovative concepts and strategies to life. Our founder, Steve Wunker, led development of one of the first smartphones back in the 1990s, prior to working with Clayton Christensen for six years to build out his consulting firm, Innosight. We have engaged with a wide range of firms to hone product roadmaps, assess markets, change business models, and build innovation capabilities.
New Markets’ tech clients include Fortune 10 companies, as well as rapidly-growing challengers and new start-ups. We believe that working with a span of tech firms makes us savvier consultants and realistic advisors about how markets are likely to evolve. And since we’ve established several tech firms ourselves, we truly understand how companies need rapidly-actionable recommendations, not just slides and insights.
Our approach with tech clients
Our consulting approach with tech clients is distinguished in several ways: