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APRIL 2022
The Missing Link in the Future of WorkInsights from New Markets Advisors
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Perspectives from New Markets Advisors
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We’re reading a lot these days about the future of work, from office architecture to employment models and beyond. In the midst of all those predictions, we’re seeing quite little about the underlying forces that motivate both companies and workers, i.e. their Jobs to be Done. Emerging solutions might be bold and novel, but if they don’t have a clear fit with both sets of those Jobs we won’t see much real progress happen.
In this month’s newsletter, we have three items that use that lens. The first is our recent article in Forbes exploring how the management tool OKRs are meshing with key Jobs to be Done of employers in managing remote and hybrid workers. Next we look at how companies are reappraising the role of their sales force post-pandemic, figuring out the Jobs that their sales reps actually get done for their customers and designing the future salesforce to match those missions. Last, we have a short case study from an innovative Canadian financial services company on how it designed truly distinctive offerings for gig economy workers. |
On May 11, we’ll be partnering with one of the companies we write about, the hypergrowth company Gtmhub, to present a webinar on how they’ve used Jobs to be Done to understand the opportunity for OKR software. We hope you’ll join us, that you’ll enjoy these materials, and that your own future of work will be a tight match for the Jobs that you’re trying to get done. Happy Spring.
On May 11, we’ll be partnering with one of the companies we write about, the hypergrowth company Gtmhub, to present a webinar on how they’ve used Jobs to be Done to understand the opportunity for OKR software. We hope you’ll join us, that you’ll enjoy these materials, and that your own future of work will be a tight match for the Jobs that you’re trying to get done. Happy Spring.
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OKRs, Jobs to be Done, and The Changing World of Work OKRs are a hot management trend, and they help firms address unique Jobs to be Done around remote and hybrid work Read the Forbes article >> Estimated reading time: 10 mins |
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Three Steps to Re-Designing your B2B Sales Strategy Post-Pandemic How sales leaders can undertake a three-step innovation process to not just create new products, but to reshape both organizations and experiences. Read the Working Paper >> Estimated reading time: 12 mins |
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Featured Case Study: Co-operators Helping an insurer and financial services provider serve emerging classes of workers Explore how >> Estimated reading time: 5 mins |
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News & Events
Webinar: Using Jobs to be Done in a Fast-Changing Industry
With the rise of hybrid work, changes in customer behavior, and the rapid growth of new industries, it’s imperative to plan for a future of new normal. But how can an organization align on its next move? Join Stephen Wunker and Gtmhub’s Dr. Ari Zelmanow for a complimentary webinar, Wednesday, May 11, 12-1pm ET.
With the rise of hybrid work, changes in customer behavior, and the rapid growth of new industries, it’s imperative to plan for a future of new normal. But how can an organization align on its next move? Join Stephen Wunker and Gtmhub’s Dr. Ari Zelmanow for a complimentary webinar, Wednesday, May 11, 12-1pm ET.
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