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  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Non-Profit Work
    • Arts & Culture
    • Social Innovation
  • Contact
MARCH 2022

Three Ways to Turbocharge Creativity

Insights from New Markets Advisors
Perspectives from New Markets Advisors
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​Stephen Wunker,
Managing Director
​Hollywood myths aside, creativity doesn’t come from just individual genius or flashes of inspiration. While there is certainly such a thing as creative talent (we recruit these people!), process matters a great deal even for those with natural gifts. You can learn this process yourself and apply it to your organization.

The processes used depend on the content. If you’re alone, you might leverage the approaches of a fashion designer who’s always seeking to be fresh. If you’re leading a team, you can set the stage and organize how people approach the problem at hand. If you’re running an offsite, you can structure ideation sessions in the right way.

We have articles and book chapters about each of these situations. Below, you’ll find links to three resources that tackle each of these issues. Have another challenge? Please get in touch with us and we’ll talk it through.

​We hope you enjoy these resources. Keep exploring!

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​The Six-Step Creative Process of a Fashion Icon

Learn how Sprayground, a thought-provoking and innovative backpack and accessories brand, brings zeal and discipline to creativity.


Read article >>
Estimated reading time: 8 mins

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​6 Ways to Inspire Creative Thinking in Your Team

Busy schedules, siloed teams, assumptions about their market, whether in a global pandemic or not, there are several obstacles to innovative thinking in established companies. Unlock bold ideas with six best practices.


Read article >>
Estimated reading time: 10 mins


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​Generating Ideas

In this complimentary chapter from our Jobs to be Done book, learn how to apply these strategies to help your team generate better ideas

Download Book Chapter >>
Estimated reading time: 25 mins



Client Impact Story
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As Twitter embarks on a mission to decentralize, see the impact of our work together being put into action in this New York Times piece. As Greg Lyon, Group Product Manager at Twitter puts it: “Partnering with New Markets Advisors on a Jobs to be Done project for the Twitter developer platform accelerated short term experiment definition and long term vision planning. As Twitter embarks on a mission to decentralize, in part through the developer platform, we continue to refer back to the emotional and functional needs that New Markets expertly uncovered.”

Read the article >>

Estimated reading time: 10 mins
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

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