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MARCH 2022
Three Ways to Turbocharge CreativityInsights from New Markets Advisors
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Perspectives from New Markets Advisors
Hollywood myths aside, creativity doesn’t come from just individual genius or flashes of inspiration. While there is certainly such a thing as creative talent (we recruit these people!), process matters a great deal even for those with natural gifts. You can learn this process yourself and apply it to your organization.
The processes used depend on the content. If you’re alone, you might leverage the approaches of a fashion designer who’s always seeking to be fresh. If you’re leading a team, you can set the stage and organize how people approach the problem at hand. If you’re running an offsite, you can structure ideation sessions in the right way.
We have articles and book chapters about each of these situations. Below, you’ll find links to three resources that tackle each of these issues. Have another challenge? Please get in touch with us and we’ll talk it through.
We hope you enjoy these resources. Keep exploring!
The processes used depend on the content. If you’re alone, you might leverage the approaches of a fashion designer who’s always seeking to be fresh. If you’re leading a team, you can set the stage and organize how people approach the problem at hand. If you’re running an offsite, you can structure ideation sessions in the right way.
We have articles and book chapters about each of these situations. Below, you’ll find links to three resources that tackle each of these issues. Have another challenge? Please get in touch with us and we’ll talk it through.
We hope you enjoy these resources. Keep exploring!
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The Six-Step Creative Process of a Fashion Icon Learn how Sprayground, a thought-provoking and innovative backpack and accessories brand, brings zeal and discipline to creativity. Read article >> Estimated reading time: 8 mins |
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6 Ways to Inspire Creative Thinking in Your Team Busy schedules, siloed teams, assumptions about their market, whether in a global pandemic or not, there are several obstacles to innovative thinking in established companies. Unlock bold ideas with six best practices. Read article >> Estimated reading time: 10 mins |
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Generating Ideas In this complimentary chapter from our Jobs to be Done book, learn how to apply these strategies to help your team generate better ideas Download Book Chapter >> Estimated reading time: 25 mins |
Client Impact Story
As Twitter embarks on a mission to decentralize, see the impact of our work together being put into action in this New York Times piece. As Greg Lyon, Group Product Manager at Twitter puts it: “Partnering with New Markets Advisors on a Jobs to be Done project for the Twitter developer platform accelerated short term experiment definition and long term vision planning. As Twitter embarks on a mission to decentralize, in part through the developer platform, we continue to refer back to the emotional and functional needs that New Markets expertly uncovered.”
Read the article >>
Estimated reading time: 10 mins
Read the article >>
Estimated reading time: 10 mins
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