OCTOBER 2021
Using Jobs to be Done to Become a Customer-Centered OrganizationInsights from New Markets Advisors
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OCTOBER 2021
Using Jobs to be Done to Become a Customer-Centered OrganizationInsights from New Markets Advisors
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Now more than ever, our clients are seeking both focus and the ability to see around corners. COVID-19 made us acutely aware of the uncertainty ahead, but there are also many more changes at play. Clients seek to be more nimble in order to thrive in this fast-paced context. Among the many approaches we use to address these challenges, one of the most renowned is Jobs to be Done. We helped to pioneer this method with Harvard Prof. Clayton Christensen, and in nearly two decades of use we’ve refined it while delivering major results. |
Use Jobs to be Done to Become a Customer-Centered Organization 'Jobs to be Done' is a theory about how customers make decisions. It helps us understand why customers buy what they buy, allowing us to proactively design solutions that are more likely to succeed in the market. This working paper explains our step-by-step framework for using Jobs to be Done, and illustrates our process with a case study in the food & beverage industry. Download the working paper >> Estimated reading time: 10 minutes |
Your Roadmap for Customer-Centered Innovation
Our Jobs to be Done Roadmap offers a step-by-step approach to launching better innovations to make sure that your new solutions both delight customers and satisfy key business targets. The book also shows you how to apply the same framework to fit different innovation goals (e.g., product development vs. process innovation) in B2C, B2B, and public sector contexts. Download Chapter 1 >> |