JANUARY 2022
Using Jobs to be Done to Strategize GrowthInsights from New Markets Advisors
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JANUARY 2022
Using Jobs to be Done to Strategize GrowthInsights from New Markets Advisors
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In its new survey of global CEOs, PwC reports that 77% believe economic growth in 2022 will improve on what was already a very solid 2021. Our practice is certainly seeing a wave of companies looking for bold growth strategies. Oftentimes, executives are surprised about one of the lenses we use to make these strategies exceptional: Jobs to be Done. Here’s why we thinkit’s so valuable.
As many of our followers know, we have a long and deep association with JTBD methods since their inception with Clayton Christensen two decades ago. We use them to help set growth strategy because: |
Five-Step Roadmap to Grow Into an Adjacent Market Take this powerful approach as your business seeks new ways to grow. |
Three Strategies for Becoming an Industry Game Changer Explore these innovation methods for making bold growth moves. |
Understanding the "Why" in Customer Experience Understand your customers’ true motivators using this technique where journey mapping meets Jobs to be Done |