Our exclusive focus is on creating new sources of growth in environments of rapid change.  Combining first-class consulting skills and thought leadership with a track record of entrepreneurial success, we help clients develop innovative strategies, bolster innovation capabilities, and generate new ideas for products, services, and business models.  We make recommendations that are highly actionable.  Our approach centers on having seasoned experts collaborate deeply with clients – we do not employ large numbers of junior analysts like traditional consulting firms.  

New markets have powered the greatest business successes in history, from Standard Oil to Facebook. Why do companies struggle in pursuing them? Rated one the five Best Business Books of 2011, Capturing New Markets upends traditional approaches to business growth with counter-intuitive strategies necessary to win in these settings. It explains how to:

• Spot opportunities to create new markets
• Assess markets that don't yet exist
• Target the first customers
• Time market entry appropriately
• Create entrepreneurial capabilities in large firms
• Attack long-standing industry incumbents

Through more than 150 examples, ranging from Roman Egypt to the iPad, Capturing New Markets shows how success happens. The lessons are critical for companies competing in an economy marked by turbulence and change.