Chart your AI Strategy

AI Strategy Consulting services to help you thrive in industries being transformed by AI

​Much like the internet once did, AI is already redefining how you build, sell, and market your offerings. It’s forcing you to rethink what’s possible, where new opportunities have emerged, and where you might be threatened by emerging vulnerabilities.

​The difference between becoming the disruptor or the disrupted lies in your ability to embrace AI intelligently – not just in day-to-day operations, but in how it transforms strategy and industries.

Look, for instance, at insurance. AI enables great refinement in risk assessment that can be priced in fine-grained ways, on short lead-times, sometimes for individual customers. These advancements can lead to changed business models, shifts in distribution channels, and a new landscape of competitive advantages. Companies lacking a strategic view of these shifts will be playing yesterday’s game.

We specialize in AI strategy consulting, advising companies at the sharp end of disruption– identifying and unlocking the opportunities that new technologies bring. We believe that the companies best able to benefit from AI have built strong innovation capabilities and operate with customer-centricity at their heart. ​
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How We Help You

AI-Fueled Growth Strategy

We help companies outline how they can thrive as both they and their competitors shift to more AI-native practices: With an AI-enabled organization, how should you differentiate your company competitively? What new vectors of performance or adjacent markets should you embrace? What disruptive threats must you fight? Should your focal customers or capabilities change? What do these strategic choices mean for your transformation priorities?

Bolster Innovation Capabilities for AI

AI will most benefit organizations that are adept at pinpointing unmet customer needs, quickly experimenting with concepts, and commercializing them in AI-appropriate ways. We help companies identify key unmet Jobs to be Done and build the capabilities they need to build, test, and launch products to address them

AI Organizational Roadmap

Whether refining an existing AI adoption plan or scoping one out for the first time, we help companies outline how workflows will change, which skills need to be acquired, and how management practices will adapt
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Our Unique Model in
​AI Strategy Consulting

Today, many companies advise on AI.

We’ve been doing AI Strategy consulting since 2012.

We excel in targeted disciplines:
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  • How should your business strategy change due to AI?
  • How will disruptions upend competitive advantages?
  • How should your organization transform to become more agile and take full advantage of what the technology offers?

This means that we do NOT do many things, such as:
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  • Evaluate and prioritize dozens or hundreds of use cases for AI in your enterprise
  • Advise on which AI systems to choose (e.g. which LLM or ML method for which purpose)
  • Build / integrate AI systems
​
We are technology-neutral. We do not profit from our clients’ development and use of AI systems, and we do not push technology for its own sake. 

We are objective strategists, with you to advise on your company’s future – that’s it.
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Our Current Thinking on AI 

Read about the impacts of AI on management, organizational structure, and product development in a variety of industries:

Three Routes for Embracing AI
​AI is disrupting business faster than the web, smartphones, or cloud ever did. Most companies react too late—but a proven playbook exists.

Based on lessons from leading firms and our collaboration with Professor Clayton Christensen, this paper reveals how to navigate AI-driven upheaval, avoid common pitfalls, and seize new opportunities.

Discover how your organization can thrive amid disruption by these three routes:
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  1. AI-IFY The Present
  2. Become Great at Experimentation
  3. Create The Future

Beyond the Chatbot
How can companies reshape their industries with AI? In this paper, we reveal 10 proven routes to AI-driven innovation across four categories:
  • Ecosystem
  • Business Model
  • Product
  • Customer.

Based on research of 5,000+ innovations, the most successful companies combine multiple strategies for lasting impact.

​Discover how to transform your value chain, business model, and customer experience—and why multi-dimensional change is key to winning with AI.
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Read Our Articles for Forbes on
AI Strategy

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FEATURED ARTICLE

How A Chief Product Officer is Infusing AI Into The Product Roadmap

AI has rapidly become a priority for product teams in all manner of software companies, but it's often not easy to incorporate the technology. AI capabilities are changing fast, there are many distinct forms of AI to consider, relevant training data may not be easily accessible, and outputs aren’t always reliable.
READ MORE >
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Case Studies

Leading Tech Company

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How a leading tech company crafted its strategy to lead in emerging businesses 
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​LEARN MORE >

Tech Giant in Asia

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Helping a tech giant revamp its AI strategy and area of focus

​LEARN MORE >
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FEATURED ARTICLE

What is the Potential of Generative AI
​in Healthcare?

Generative AI like ChatGPT is truly exciting, and it’s easy to be seduced by the technology’s potential to produce, well, almost any sort of output. Be careful. The opportunity in generative AI is enormous but requires careful analysis of where the best applications lie. Healthcare, in particular, requires this assessment – this isn’t an industry known for fast change, and the risks of inappropriately deploying new technology can be huge.
READ MORE >
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Let's Embrace AI Together​

Fill out the form below to start the conversation about working with New Markets Advisors
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