New Markets Advisors

About Us

Answering Tough

Questions About

Changing Markets

New Markets Advisors

About Us

Answering Tough Questions About Changing Markets

About New Markets Advisors

New Markets Advisors is a leading boutique consulting firm founded in 2009 and focused on innovation.     

We help clients determine what to bring to market and how to do it successfully. We are experts in this space, widely published, and working with top companies around the world. We are both thinkers and doers who know you need more than slides, you need actionable recommendations.

About New Markets Advisors

New Markets Advisors Boston Office Picture 1

Results

Trusted for Bringing Lasting Results to Our Clients

Widely published books on innovation and growth strategy

30+

Fortune 500 companies have trusted us

100+

Product launches shaped

86%

Client repeat rate

Our Distinct Model

We have spent 17+ years teaming with companies large and small to navigate changing markets. Our services include designing growth strategies, defining new products, crafting go-to-market plans, creating ongoing innovation capabilities, and rethinking how to compete in the AI Age, all based on a foundation of customer-centric Jobs to be Done research.

We understand the unique market and organizational dynamics in situations of major change, and we were designed from the ground up to focus on these situations.

Our Distinct Model

vs. Traditional Consultants

Customer-centric analysis based on both primary as well as secondary research

vs. Company-centric analysis based on internal data and other’s research reports

Creative yet highly rigorous approaches tailored to environments with high uncertainty

vs. Graph-centric presentations based on retrospective data, internal interviews, and competitive benchmarks

Longer-term relationships with less costly engagements

vs. Intense, quick, more costly engagements

Customer-centric analysis based on both primary as well as secondary research

vs. Graph-centric presentations based on retrospective data, internal interviews, and competitive benchmarks

vs. Traditional Consultants

Customer-centric analysis based on both primary as well as secondary research

Company-centric analysis based on internal data and other’s research reports

Creative yet highly rigorous approaches tailored to environments with high uncertainty

Graph-centric presentations based on retrospective data, internal interviews, and competitive benchmarks

Longer-term relationships with less costly engagements

Intense, quick, more costly engagements

Digestible data in actionable decks - plus materials and events to make findings visceral and generate buy-in

Graph-centric presentations based on retrospective data, internal interviews, and competitive benchmarks

vs. Traditional Consultants

Customer-centric analysis based on both primary as well as secondary research

Company-centric analysis based on internal data and other’s research reports

Creative yet highly rigorous approaches tailored to environments with high uncertainty

Graph-centric presentations based on retrospective data, internal interviews, and competitive benchmarks

Longer-term relationships with less costly engagements

Intense, quick, more costly engagements

Digestible data in actionable decks - plus materials and events to make findings visceral and generate buy-in

Graph-centric presentations based on retrospective data, internal interviews, and competitive benchmarks

vs. Traditional Consultants

Customer-centric analysis based on both primary as well as secondary research

vs. Company-centric analysis based on internal data and other’s research reports

Creative yet highly rigorous approaches tailored to environments with high uncertainty

vs. Graph-centric presentations based on retrospective data, internal interviews, and competitive benchmarks

Longer-term relationships with less costly engagements

vs. Intense, quick, more costly engagements

Customer-centric analysis based on both primary as well as secondary research

vs. Graph-centric presentations based on retrospective data, internal interviews, and competitive benchmarks

Our Global Reach

Over the past seventeen years, our work has spanned over 30 countries in various industries, including healthcare, financial services, consumer goods, and technology. We operate globally with team members in Boston, San Juan, Toronto, and Lisbon.