Marielle believes that the strongest growth strategies begin with a deep understanding of people, not just what customers say they want, but the underlying motivations, frustrations, and unmet needs shaping their decisions.

As a Partner at New Markets Advisors, she works with organizations to uncover new opportunities for innovation, differentiation, and long-term growth. Her work combines customer insight, strategic thinking, and collaborative problem solving to help companies build products, services, and experiences that resonate more meaningfully with customers, particularly as organizations adapt to rapid technological and organizational change in the age of AI.

Over the course of her career, Marielle has partnered with Fortune 500 companies and emerging businesses across healthcare, technology, consumer goods, and entertainment.

She has helped organizations launch new products, identify whitespace opportunities, refine brand positioning, and develop more customer-centered strategies designed to drive lasting impact.

Known for her collaborative and facilitative approach, Marielle frequently leads executive workshops and working sessions that help teams align around customer insight, opportunity areas, and strategic direction.

Before joining New Markets Advisors, Marielle worked in brand management at Procter & Gamble and later founded an educational startup in the Panama - experiences that continue to shape her practical, customer-centered perspective on innovation and growth.