SERVICE
Growth Strategies
Growth Strategies
Compete differently to win in fast-changing markets
Compete differently to win in fast-changing markets
Choose where to compete and how to win with confidence
Our Growth Strategy Consulting service identifies and prioritizes your routes to profitable growth. In doing so, we help you make hard choices about where to focus your time and investment, and help identify risks to mitigate upfront. We combine Jobs to be Done segmentation, market sizing, competitive positioning, strategic advantage, and initiative prioritization into a single, customer-centric framework. Drawing on our expertise and heritage in Disruptive Innovation, we look for the rare but extremely profitable disruptive innovation opportunities for your product. We translate insights into data-driven opportunities across your organization and build concrete action plans. The result: a practical roadmap that transforms strategic uncertainty into measurable, profitable growth.
Change tends to come faster than you expect. Perhaps your flagship product is threatened by an upstart, but you’re unsure how to respond. Perhaps you’re the upstart seeking to delight customers in new ways, but you need to avoid being a flash in the pan. Or you recognize that now is the best time to build on recent success, but you’re struggling to choose a path forward.
In each case, standing still means falling behind. Your organization needs a robust path to growth that clearly outlines what to bring to market, for whom, and how.
Our growth strategy consulting team has helped disruptors and market leaders across a range of industries define and execute comprehensive growth strategies to:
Strengthen positions in existing markets
Outline high-impact expansion opportunities
Outline high - impact expansion opportunities
Align future product development with unaddressed customer Jobs to be Done
Align future product development with unaddressed customer Jobs to be Done
Diversify offerings with confidence
Whether you're navigating market disruption or capitalizing on emerging opportunities, our growth strategy consulting expertise delivers actionable roadmaps that transform uncertainty into sustainable competitive advantage
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Organizations are too focused putting out fires
Companies ignore major potential disruptions in their operations and markets
Long-term scenarios are seldom linked to short-term action implications
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets revealsHow upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Organizations are too focused putting out fires
Companies ignore major potential disruptions in their operations and markets
Long-term scenarios are seldom linked to short-term action implications
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets revealsHow upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Organizations are too focused putting out fires
Companies ignore major potential disruptions in their operations and markets
Long-term scenarios are seldom linked to short-term action implications
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets revealsHow upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Organizations are too focused putting out fires
Companies ignore major potential disruptions in their operations and markets
Long-term scenarios are seldom linked to short-term action implications
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets revealsHow upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
free Resource
Navigate Uncertainty with FutureCasting
Plotting the future has long been a dream for executives, and much ink has been spilled in recent years about scenario planning, wargaming, and other techniques. However, the path to resilience is rife with obstacles:
Executives focus too narrowly by thinking in terms of projects, not on their overall strategic position and portfolio
Long-term scenarios are seldom linked to short-term action implications
Companies ignore major potential disruptions in their operations and markets
Organizations are too focused putting out fires
To address these challenges, we at New Markets developed FutureCasting—a process for plotting the future that combines action and rigor. It helps organizations anticipate change, test assumptions, and shape the future rather than simply react to it.
Download PDF
free Resource
Capturing New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans
Compete Differently with a
Customer-Centric Approach
In fast-changing industries, companies win by addressing unmet customer needs in differentiated ways.
That involves recognizing opportunities in markets that may barely exist, understanding the motivations underlying your customers’ Jobs to be Done, and sidestepping competitive disadvantages by changing the rules of the game.
New Markets Advisors specializes in developing customer-centric growth strategies in evolving markets. With Professor Clayton Christensen’s breakthrough research on disruptive innovation as part of our founding DNA, we bring an innovator’s toolset to the challenge of defining robust, data-driven opportunities for growth.
What to Expect from Our Growth Strategy Consulting Services
Your needs are distinct. So is our approach. As a boutique, we pride ourselves on defining engagements that place your priorities at the core. We will work with you to tailor an approach that answers the strategic questions you need to compete differently and unlock growth
While no two engagements are exactly alike, our approaches consistently have three common traits:
Stakeholder Engagement
We typically begin our engagements by involving stakeholders from across the organization to explore opportunities and pinpoint key risks. Our teams actively seek diverse perspectives throughout the organizational structure to uncover questions, gather input, and ultimately foster buy-in.
Tailored Research Approaches
As a boutique firm, we adjust our research methods to your needs. We draw upon desk research, competitor interviews, trade show visits, mystery shopping, in-depth interviews, focus groups, ethnographies, and a wide range of survey techniques.
Clear Deliverables
Your organization needs to make decisions now. We deliver clear, data-driven recommendations built with busy decision-makers in mind—without the jargon.
Our Thinking on Growth Strategy Consulting
New Markets helps companies grow with new offerings and in new markets. We take a creative yet highly rigorous eye to evaluate related issues, such as business models, product roadmaps, under-addressed customer segments, and disruptive innovations. We have published four books and over 100 articles on these topics. Sample perspectives include:
In Achieving Growth by Setting New Strategies for New Markets, first appearing in Canada’s leading business journal, we explore why the tools of traditional strategy often fall short in emerging spaces—and what to do instead. Whether it’s generating demand, choosing the right moment to enter, or focusing on narrow footholds before scaling, we lay out five critical principles for winning in unfamiliar territory
Growing into adjacent markets can be just as powerful—and just as tricky. First appearing in Forbes, in A Five-Step Roadmap to Grow Into an Adjacent Market we outline how to apply a venture-capital-inspired mindset to corporate growth. You’ll find practical steps to uncover unmet needs, test ideas rapidly, and avoid the common traps.
Building on this thinking, Adjacent Businesses: 6 Factors Impacting Stretch Strategy examines the allure and pitfalls of pursuing growth through adjacent markets. While companies like Google, BMW, and Cisco have successfully stretched into new areas, countless others have stumbled. We explore six strategic factors—from value migration to ecosystem leverage—that can determine whether a stretch strategy becomes a source of sustainable growth or a costly misstep.
Our Thinking on Growth Strategy Consulting
New Markets helps companies grow with new offerings and in new markets. We take a creative yet highly rigorous eye to evaluate related issues, such as business models, product roadmaps, under-addressed customer segments, and disruptive innovations. We have published four books and over 100 articles on these topics. Sample perspectives include:
In Achieving Growth by Setting New Strategies for New Markets, first appearing in Canada’s leading business journal, we explore why the tools of traditional strategy often fall short in emerging spaces—and what to do instead. Whether it’s generating demand, choosing the right moment to enter, or focusing on narrow footholds before scaling, we lay out five critical principles for winning in unfamiliar territory
Growing into adjacent markets can be just as powerful—and just as tricky. First appearing in Forbes, in A Five-Step Roadmap to Grow Into an Adjacent Market we outline how to apply a venture-capital-inspired mindset to corporate growth. You’ll find practical steps to uncover unmet needs, test ideas rapidly, and avoid the common traps.
Building on this thinking, Adjacent Businesses: 6 Factors Impacting Stretch Strategy examines the allure and pitfalls of pursuing growth through adjacent markets. While companies like Google, BMW, and Cisco have successfully stretched into new areas, countless others have stumbled. We explore six strategic factors—from value migration to ecosystem leverage—that can determine whether a stretch strategy becomes a source of sustainable growth or a costly misstep.
our Industries
Trusted by Global Leaders for Proven Growth Strategies
Our growth strategy clients range from international leaders to promising startups across our four key industries:
Frequently Asked Questions
What does Growth Strategy Consulting do?
Growth strategy consulting identifies and prioritizes your routes to profitable growth. In doing so, this helps you make hard choices about where to focus your time and investment, and helps identify risks that you can mitigate upfront
Which growth-strategy framework does New Markets Advisors use?
What ROI should I expect from growth strategy consulting services?
What types of markets do you analyze?
How do you tailor your approach for each market type?
What makes New Markets Advisors different from other growth strategy consulting firms?
What does Growth Strategy Consulting do?
Growth strategy consulting identifies and prioritizes your routes to profitable growth. In doing so, this helps you make hard choices about where to focus your time and investment, and helps identify risks that you can mitigate upfront
Which growth strategy framework does New Markets Advisors use?
What ROI should I expect from growth strategy consulting services?
What types of markets do you analyze?
How do you tailor your approach for each market type?
What makes New Markets Advisors different from other growth strategy consulting firms?
What does Growth Strategy Consulting do?
Growth strategy consulting identifies and prioritizes your routes to profitable growth. In doing so, this helps you make hard choices about where to focus your time and investment, and helps identify risks that you can mitigate upfront
Which growth-strategy framework does New Markets Advisors use?
What ROI should I expect from growth strategy consulting services?
What types of markets do you analyze?
How do you tailor your approach for each market type?
What makes New Markets Advisors different from other growth strategy consulting firms?
What does Growth Strategy Consulting do?
Growth strategy consulting identifies and prioritizes your routes to profitable growth. In doing so, this helps you make hard choices about where to focus your time and investment, and helps identify risks that you can mitigate upfront
Which growth-strategy framework does New Markets Advisors use?
What ROI should I expect from growth strategy consulting services?
What types of markets do you analyze?
How do you tailor your approach for each market type?
What makes New Markets Advisors different from other growth strategy consulting firms?
TESTIMONIALS
What our clients are saying
“Leveraging experience in entrepreneurship and disruption, [New Markets] crafted business models that could be explored quickly and with relatively low investment, which is a departure from most consultancies.”
Nate Hill, Emerging Idea Marketing Leader, Nestlé
“Leveraging experience in entrepreneurship and disruption, [New Markets] crafted business models that could be explored quickly and with relatively low investment, which is a departure from most consultancies.”
Nate Hill, Emerging Idea Marketing Leader, Nestlé
“Leveraging experience in entrepreneurship and disruption, [New Markets] crafted business models that could be explored quickly and with relatively low investment, which is a departure from most consultancies.”
Nate Hill, Emerging Idea Marketing Leader, Nestlé
“Leveraging experience in entrepreneurship and disruption, [New Markets] crafted business models that could be explored quickly and with relatively low investment, which is a departure from most consultancies.”
Nate Hill, Emerging Idea Marketing Leader, Nestlé
“New Markets Advisors really understands healthcare transformation, and the team is both rigorous and imaginative in figuring out its business implications.”
Nicole Wahl, Marketing Director, Growth Franchise, Boston Scientific
“New Markets Advisors really understands healthcare transformation, and the team is both rigorous and imaginative in figuring out its business implications.”
Nicole Wahl, Marketing Director, Growth Franchise, Boston Scientific
“New Markets Advisors really understands healthcare transformation, and the team is both rigorous and imaginative in figuring out its business implications.”
Nicole Wahl, Marketing Director, Growth Franchise, Boston Scientific
“New Markets Advisors really understands healthcare transformation, and the team is both rigorous and imaginative in figuring out its business implications.”
Nicole Wahl, Marketing Director, Growth Franchise, Boston Scientific
Connect With Us
Let's Build Your Growth Strategy Together
Let's Start Making Your Organization More Innovative Today
Fill out the form below to start the conversation about working with New Markets Advisors
Connect With Us
Let's Build Your Growth Strategy Together
Fill out the form below to start the conversation about working with New Markets Advisors
Choose where to compete and how to win with confidence
Our Growth Strategy Consulting service identifies and prioritizes your routes to profitable growth. In doing so, we help you make hard choices about where to focus your time and investment, and help identify risks to mitigate upfront. We combine Jobs to be Done segmentation, market sizing, competitive positioning, strategic advantage, and initiative prioritization into a single, customer-centric framework. Drawing on our expertise and heritage in Disruptive Innovation, we look for the rare but extremely profitable disruptive innovation opportunities for your product. We translate insights into data-driven opportunities across your organization and build concrete action plans. The result: a practical roadmap that transforms strategic uncertainty into measurable, profitable growth.
Choose where to compete and how to win with confidence
Our Growth Strategy Consulting service identifies and prioritizes your routes to profitable growth. In doing so, we help you make hard choices about where to focus your time and investment, and help identify risks to mitigate upfront. We combine Jobs to be Done segmentation, market sizing, competitive positioning, strategic advantage, and initiative prioritization into a single, customer-centric framework. Drawing on our expertise and heritage in Disruptive Innovation, we look for the rare but extremely profitable disruptive innovation opportunities for your product. We translate insights into data-driven opportunities across your organization and build concrete action plans. The result: a practical roadmap that transforms strategic uncertainty into measurable, profitable growth.
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal