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Our focus areas
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ESTABLISH GROWTH STRATEGY
We develop clear, practical, and intelligent plans for sustainable growth
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INVESTIGATE GROWTH OPPORTUNITIES
We conduct detailed and tailored assessments of new markets
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JOBS TO BE DONE CUSTOMER RESEARCH
We use Jobs to be Done (JTBD) to uncover market and customer insights
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BUILD INNOVATION CAPABILITIES
We enable clients to create great new ideas with the resources they have
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INSTITUTE COSTOVATION PRACTICES
We help clients innovate in ways that exceed customer expectations--with less
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What makes us
DIFFERENT
CREATIVE, EXPERIENCED, AND HIGHLY PRACTICAL
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We are seasoned strategy consultants. With time-tested entrepreneurial credentials and consulting experience spanning a wide array of industries, we move quickly from insight to action. We work closely with our clients to understand their unique business goals and translate them into actionable and creative strategies for growth and success.
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We are expert market researchers. Leading the way in customer-centric business thinking, we take Jobs to be Done theory and make it highly actionable. Jobs to be Done research methods uncover deep, underlying customer motivations, and understanding them can ensure that products, services, and business models truly register with customers. We deploy Jobs to be Done in both B2B and B2C contexts using both qualitative and quantitative methods. There are extremely few researchers specializing in these techniques, and our methods, publications, and long track record truly set us apart in this field.
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We are award-winning authors. Drawing on the rich learnings from our past work, we frequently write for Forbes, the Harvard Business Review, The Financial Times, and many other outlets. Our books have won wide acclaim for their clear case studies and real-world relevance. Our first book, Capturing New Markets, and second book, Jobs to be Done, outline our approaches to growth strategy, innovation capability building, and insightful market research. Our third book, Costovation, was named one of the 10 Best Business Books of 2018 by Canada’s leading paper, The Globe and Mail.
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Praise for New Markets Advisors
New Markets’ approach to innovation is both insightful and resourceful. They uncovered insights through quick and inexpensive research that led to unique and relevant concepts. Leveraging experience in entrepreneurship and disruption, they crafted business models that could be explored quickly and with relatively low investment, which is a departure from most consultancies.” |
Consulting firms rarely combine creativity and exactitude. Even more rarely do their most senior people get deeply involved in the details of project work. New Markets is the happy exception to those rules. We have been delighted to have them as our partner in many important endeavors." |
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth. They bring great insight and clear thinking to their work with clients, along with very relevant work experience.” |
Success stories
Recent clients
