What makes us
DIFFERENT
CREATIVE, EXPERIENCED, AND HIGHLY PRACTICAL
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We make recommendations that are highly actionable, and we do so in ways that are both deeply rigorous and strikingly creative. Our approach centers on having seasoned experts collaborate deeply with clients — we do not employ large numbers of junior analysts like traditional consulting firms.
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As leaders in this field, our work has been published by Harvard Business Review, Forbes, The Financial Times, and many others. Our book Capturing New Markets was rated one of the five Best Business Books of 2011, and Jobs to be Done was an American Business Awards bronze medal winner in 2016. Our next book, Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More, is due in August 2018 from HarperCollins.
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Success stories
Consulting firms rarely combine creativity and exactitude. Even more rarely do their most senior people get deeply involved in the details of project work. New Markets is the happy exception to those rules. We have been delighted to have them as our partner in many important endeavors." |
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth. They bring great insight and clear thinking to their work with clients, along with very relevant work experience.” |
New Markets’ approach to innovation is both insightful and resourceful. They uncovered insights through quick and inexpensive research that led to unique and relevant concepts. Leveraging experience in entrepreneurship and disruption, they crafted business models that could be explored quickly and with relatively low investment, which is a departure from most consultancies.” |
