SERVICE
Rethink How You Compete in the AI Age
Transform your organization by adopting AI
Becoming AI native requires more than technology
Our AI Strategy Consulting identifies where artificial intelligence creates genuine strategic value for your business. We explore three opportunity areas. First, customer delight: new experiences and personalization that deliver compelling value propositions. Second, disruptive innovation: where AI enables leaps in cost position, accessibility, or business models that upend your industry's competitive order. Third, costovation: radical improvements to your internal cost structure. Drawing on insights from our latest book, AI and The Octopus: Building the Superintelligent Firm, we help you build an AI-native organization positioned to thrive in the intelligent age.
Chart Your AI Strategy
AI Strategy Consulting helps businesses transform, not just incrementally improve. Much like the internet once did, AI is already redefining how you build, sell, and market your offerings. It’s forcing you to rethink what’s possible, where new opportunities have emerged, and where you might be threatened by emerging vulnerabilities.
The difference between becoming the disruptor or the disrupted lies in your ability to embrace AI intelligently – not just in day-to-day operations, but in how it transforms strategy and organizations.
Look, for instance, at insurance. AI enables great refinement in risk assessment that can be priced in fine-grained ways, on short lead-times, sometimes for individual customers. These advancements can lead to changed business models, shifts in distribution channels, and a new landscape of competitive advantages. Companies lacking a strategic view of these shifts will be playing yesterday’s game.
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Beyond the Chatbot
working paper
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience.
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Beyond the Chatbot
working paper
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience.
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Beyond the Chatbot
working paper
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience.
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Beyond the Chatbot
working paper
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience.
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Beyond the Chatbot
working paper
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience.
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Beyond the Chatbot
working paper
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience.
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Beyond the Chatbot
working paper
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience.
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Beyond the Chatbot
working paper
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience.
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Why AI Strategy Consulting Is Important
The rise of artificial intelligence is transforming industries at an unprecedented pace, disrupting business models, roles, and competitive dynamics. Yet many organizations remain stuck in pilot mode, focusing on tools rather than strategy, and risk being outpaced by more forward-looking competitors. The real threat lies not in missing a tool but in failing to redefine how you compete.
Successful AI initiatives require a strategic lens, including identifying where AI creates customer delight, enables disruption, and drives cost innovation (Costovation). Without that clarity, investments often yield little measurable value and many projects stall or fail. The urgency for a clear AI strategy is underscored by hard data:
The rise of artificial intelligence is transforming industries at an unprecedented pace, disrupting business models, roles, and competitive dynamics. Yet many organizations remain stuck in pilot mode, focusing on tools rather than strategy, and risk being outpaced by more forward-looking competitors. The real threat lies not in missing a tool but in failing to redefine how you compete.
Successful AI initiatives require a strategic lens: identifying where AI creates customer delight, enables disruption, and drives cost innovation (Costovation). Without that clarity, investments often yield little measurable value and many projects stall or fail.
The urgency for a clear AI strategy is underscored by hard data:
According to Boston Consulting Group, 74 % of companies struggle to derive significant value from AI. Boston Consulting Group
A survey by Deloitte found that 41 % of organizations struggle to define or measure the impact of their generative AI efforts, and only 16% regularly report business value on AI. Technology Magazine
Research from S&P Global suggests that 42 % of AI initiatives are abandoned before reaching production. CIO Dive
These findings reveal three critical failure points for organizations:
Lack of strategic alignment: Many AI efforts are not connected to customer-centric goals or competitive positioning.
Overemphasis on technology vs. value: Organizations invest heavily in tools without clearly defining what value the AI system is meant to unlock.
Organizational readiness challenges: Data strategy, governance, workforce skills, and culture often lag behind ambition.
In today’s environment, the stakes are high. A strategic AI approach is not just an advantage—it’s a necessity to move from experimentation to enterprise-wide transformation. By focusing on where AI can deliver customer delight, industry disruption, and cost innovation, organizations position themselves to lead rather than follow.
What is AI Strategy Consulting?
AI strategy consulting guides organizations to redefine how they compete, not just how they operate. Instead of selecting tools or implementing isolated pilots, it helps businesses chart a strategy where artificial intelligence becomes central to their business model, value proposition, cost structure, and competitive position.
At New Markets Advisors, our work begins with Jobs to be Done (JTBD)—what customers are really trying to achieve—then explores how AI can deliver customer delight, industry disruption, and cost innovation.
Our role is strategic advisory, focused on transformation rather than technology procurement or narrow automation. AI strategy consulting covers more than deploying algorithms or buying platforms. It is about:
Re-imagining value propositions – determining where AI enables entirely new experiences or services.
Reshaping business models – identifying how AI can shift cost basis, access, or scale in a way that changes competitive dynamics.
Optimizing cost structures (Costovation) – applying AI to reduce costs radically without sacrificing customer value.
Aligning the organization – ensuring leadership, culture, workflow, skills, and governance are ready for AI-enabled change.
Our Approach to AI Strategy Consulting
At New Markets Advisors, our AI strategy consulting service begins with understanding the Jobs to be Done (JTBD) (what your customers are truly trying to achieve) and then shapes how artificial intelligence can unlock three major opportunity zones: customer delight, disruption, and cost innovation (Costovation).
From there, we guide your organization through workflow and structural transformation, prioritize strategic initiatives, and build robust governance models for responsible, scalable AI deployment. Our role is purely strategic and tool-neutral: we chart how your company should evolve and compete thanks to AI—not just what tools to buy.
Our approach is built on five distinct but interconnected steps:
Customer Jobs to be Done
We begin by identifying unmet – and often hidden – customer needs. What are the functional, emotional, and social “jobs” your customers hire or will hire solutions to perform? By focusing here, we avoid technology-led thrusts that don’t resonate or scale.Opportunity Triad: Delight · Disruption · Cost Innovation
Delight: How can AI create new value for customers, new experiences, personalization, or new service models?
Disruption: Where can AI enable radical shifts in your business model, market access, or competitive positioning?
Cost Innovation (Costovation): How can AI transform your cost base, simplify internal complexity, and create margin-generating efficiency?
This triad ensures we don’t just optimize today; we help you compete differently tomorrow.
Organizational & Workflow Transformation
Strategy alone is insufficient. We help define how your teams, roles, workflows, and data infrastructure must change. From skill gaps to mindset shifts and process redesign, this is how AI becomes embedded, not an add-on.Strategic Roadmap & Prioritization
With insights from steps 1–3, we build a prioritized roadmap. Which initiatives go first? Which pilots should be tested? How can it be scaled? We link strategic choices to near-term action and longer-term growth.
Our advantage lies in being technology-neutral, focusing on strategy rather than tool-sale, and bringing a globally seasoned practice (since 2012) that blends innovation theory (JTBD) with real-world execution.
At New Markets Advisors, our AI strategy consulting service begins with understanding the Jobs to be Done (JTBD) (what your customers are truly trying to achieve) and then shapes how artificial intelligence can unlock three major opportunity zones: customer delight, disruption, and cost innovation (Costovation).
From there, we guide your organization through workflow and structural transformation, prioritize strategic initiatives, and build robust governance models for responsible, scalable AI deployment. Our role is purely strategic and tool-neutral: we chart how your company should evolve and compete thanks to AI—not just what tools to buy.
Our approach is built on five distinct but interconnected steps:
Customer Jobs to be Done We begin by identifying unmet – and often hidden – customer needs. What are the functional, emotional, and social “jobs” your customers hire or will hire solutions to perform? By focusing here, we avoid technology-led thrusts that don’t resonate or scale.
Opportunity Triad: Delight · Disruption · Cost Innovation
Delight: How can AI create new value for customers, new experiences, personalization, or new service models?
Disruption: Where can AI enable radical shifts in your business model, market access, or competitive positioning?
Cost Innovation (Costovation): How can AI transform your cost base, simplify internal complexity, and create margin-generating efficiency? This triad ensures we don’t just optimize today; we help you compete differently tomorrow.
Organizational & Workflow Transformation Strategy alone is insufficient. We help define how your teams, roles, workflows, and data infrastructure must change. From skill gaps to mindset shifts and process redesign, this is how AI becomes embedded, not an add-on.
Strategic Roadmap & Prioritization
With insights from steps 1–3, we build a prioritized roadmap. Which initiatives go first? Which pilots should be tested? How can it be scaled? We link strategic choices to near-term action and longer-term growth.
Our advantage lies in being technology-neutral, focusing on strategy rather than tool-sale, and bringing a globally seasoned practice (since 2012) that blends innovation theory (JTBD) with real-world execution.
At New Markets Advisors, our AI strategy consulting service begins with understanding the Jobs to be Done (JTBD) (what your customers are truly trying to achieve) and then shapes how artificial intelligence can unlock three major opportunity zones: customer delight, disruption, and cost innovation (Costovation).
From there, we guide your organization through workflow and structural transformation, prioritize strategic initiatives, and build robust governance models for responsible, scalable AI deployment. Our role is purely strategic and tool-neutral: we chart how your company should evolve and compete thanks to AI—not just what tools to buy.
Our approach is built on five distinct but interconnected steps:
Customer Jobs to be Done We begin by identifying unmet – and often hidden – customer needs. What are the functional, emotional, and social “jobs” your customers hire or will hire solutions to perform? By focusing here, we avoid technology-led thrusts that don’t resonate or scale.
Opportunity Triad: Delight · Disruption · Cost Innovation
Delight: How can AI create new value for customers, new experiences, personalization, or new service models?
Disruption: Where can AI enable radical shifts in your business model, market access, or competitive positioning?
Cost Innovation (Costovation): How can AI transform your cost base, simplify internal complexity, and create margin-generating efficiency? This triad ensures we don’t just optimize today; we help you compete differently tomorrow.
Organizational & Workflow Transformation Strategy alone is insufficient. We help define how your teams, roles, workflows, and data infrastructure must change. From skill gaps to mindset shifts and process redesign, this is how AI becomes embedded, not an add-on.
Strategic Roadmap & Prioritization With insights from steps 1–3, we build a prioritized roadmap. Which initiatives go first? Which pilots should be tested? How can it be scaled? We link strategic choices to near-term action and longer-term growth.
Our advantage lies in being technology-neutral, focusing on strategy rather than tool-sale, and bringing a globally seasoned practice (since 2012) that blends innovation theory (JTBD) with real-world execution.
What to Expect from Our AI Strategy Consulting Services
What to Expect from Our AI Strategy Consulting Services
Every AI Strategy Consulting engagement with New Markets Advisors delivers clear, actionable tools. We turn insight into action, helping your leadership team move from possibility to implementation with confidence. Our deliverables link customer understanding, strategic prioritization, and organizational readiness into a unified roadmap. You’ll see exactly where AI creates the greatest advantage across customer experience, business model, and cost structure.
When you partner with us, you can expect a set of tangible, decision-ready deliverables:
AI Strategy Roadmap: Prioritized initiatives for customer delight, disruption, and cost innovation.
Customer Jobs Map & Segmentation: A clear view of where AI can create new value for customers and the organization.
Organizational Readiness Assessment: Analysis of current skills, data maturity, workflows, and governance needs.
Use-Case Prioritization & Pilot Plan: A tested sequence for experimentation and scaling.
Change-Management & Capability Toolkit: Frameworks, training, and templates to embed AI thinking across teams.
Each output connects directly to measurable business priorities, ensuring your organization can act decisively, scale efficiently, and lead confidently in an AI-driven market.
How We Compare
Most AI consulting firms focus on technology: counting use cases, selecting vendors, or automating existing workflows. At New Markets Advisors, we focus on transformation. Our AI Strategy Consulting begins by clarifying why your organization should pursue AI initiatives, not just how to deploy them. We uncover where AI can create customer delight, spark market disruption, and drive cost innovation (Costovation). Because we are technology-neutral, we have no interest in selling or implementing systems. Our goal is to help you craft a strategy that redefines how you compete, ensuring every investment in AI delivers long-term strategic value.
Here’s what sets us apart from traditional consulting approaches:
Clarify why before how: Every recommendation starts with your strategic purpose and customer value.
Prioritize value, not volume: We focus on a few high-impact AI opportunities, not endless pilot lists.
Build capability, not dependency: We transfer knowledge so your teams can innovate independently.
Stay neutral on technology: We evaluate AI options through your strategic lens—not vendor incentives.
Our independence and deep experience since 2012 make us trusted advisors for executives who want clarity, confidence, and competitive advantage in an AI-driven world.
Most AI consulting firms focus on technology: counting use cases, selecting vendors, or automating existing workflows. At New Markets Advisors, we focus on transformation. Our AI Strategy Consulting begins by clarifying why your organization should pursue AI initiatives, not just how to deploy them. We uncover where AI can create customer delight, spark market disruption, and drive cost innovation (Costovation). Because we are technology-neutral, we have no interest in selling or implementing systems. Our goal is to help you craft a strategy that redefines how you compete, ensuring every investment in AI delivers long-term strategic value.
Here’s what sets us apart from traditional consulting approaches:
Clarify why before how: Every recommendation starts with your strategic purpose and customer value.
Prioritize value, not volume: We focus on a few high-impact AI opportunities, not endless pilot lists.
Build capability, not dependency: We transfer knowledge so your teams can innovate independently.
Stay neutral on technology: We evaluate AI options through your strategic lens—not vendor incentives.
Our independence and deep experience since 2012 make us trusted advisors for executives who want clarity, confidence, and competitive advantage in an AI-driven world.
Most AI consulting firms focus on technology: counting use cases, selecting vendors, or automating existing workflows. At New Markets Advisors, we focus on transformation. Our AI Strategy Consulting begins by clarifying why your organization should pursue AI initiatives, not just how to deploy them. We uncover where AI can create customer delight, spark market disruption, and drive cost innovation (Costovation). Because we are technology-neutral, we have no interest in selling or implementing systems. Our goal is to help you craft a strategy that redefines how you compete, ensuring every investment in AI delivers long-term strategic value.
Here’s what sets us apart from traditional consulting approaches:
Clarify why before how: Every recommendation starts with your strategic purpose and customer value.
Prioritize value, not volume: We focus on a few high-impact AI opportunities, not endless pilot lists.
Build capability, not dependency: We transfer knowledge so your teams can innovate independently.
Stay neutral on technology: We evaluate AI options through your strategic lens—not vendor incentives.
Our independence and deep experience since 2012 make us trusted advisors for executives who want clarity, confidence, and competitive advantage in an AI-driven world.
Frequently Asked Questions
1. What is AI strategy consulting?
AI strategy consulting helps organizations define how artificial intelligence can reshape their business strategy—not just their operations. At New Markets Advisors, we identify where AI can deliver customer delight, enable disruption, and drive cost innovation, building a roadmap that connects technology potential to clear competitive advantage.
2. How does AI strategy differ from AI implementation?
3. What is the value of Jobs to Be Done in AI strategy?
4. What are the three routes for embracing AI (AI-ify the Present, Become Great at Experimentation, Create the Future)?
5. How do I know if my organization is ready for AI strategy?
6. How long does an AI strategy consultancy engagement take?
7. Which industries benefit most from AI strategy consulting?
8. How is your consultancy independent and technology-neutral?
1. What is AI strategy consulting?
AI strategy consulting helps organizations define how artificial intelligence can reshape their business strategy—not just their operations. At New Markets Advisors, we identify where AI can deliver customer delight, enable disruption, and drive cost innovation, building a roadmap that connects technology potential to clear competitive advantage.
2. How does AI strategy differ from AI implementation?
3. What is the value of Jobs to Be Done in AI strategy?
4. What are the three routes for embracing AI (AI-ify the Present, Become Great at Experimentation, Create the Future)?
5. How do I know if my organization is ready for AI strategy?
6. How long does an AI strategy consultancy engagement take?
7. Which industries benefit most from AI strategy consulting?
8. How is your consultancy independent and technology-neutral?
1. What is AI strategy consulting?
AI strategy consulting helps organizations define how artificial intelligence can reshape their business strategy—not just their operations. At New Markets Advisors, we identify where AI can deliver customer delight, enable disruption, and drive cost innovation, building a roadmap that connects technology potential to clear competitive advantage.
2. How does AI strategy differ from AI implementation?
3. What is the value of Jobs to Be Done in AI strategy?
4. What are the three routes for embracing AI (AI-ify the Present, Become Great at Experimentation, Create the Future)?
5. How do I know if my organization is ready for AI strategy?
6. How long does an AI strategy consultancy engagement take?
7. Which industries benefit most from AI strategy consulting?
8. How is your consultancy independent and technology-neutral?
1. What is AI strategy consulting?
AI strategy consulting helps organizations define how artificial intelligence can reshape their business strategy—not just their operations. At New Markets Advisors, we identify where AI can deliver customer delight, enable disruption, and drive cost innovation, building a roadmap that connects technology potential to clear competitive advantage.
2. How does AI strategy differ from AI implementation?
3. What is the value of Jobs to Be Done in AI strategy?
4. What are the three routes for embracing AI (AI-ify the Present, Become Great at Experimentation, Create the Future)?
5. How do I know if my organization is ready for AI strategy?
6. How long does an AI strategy consultancy engagement take?
7. Which industries benefit most from AI strategy consulting?
8. How is your consultancy independent and technology-neutral?
Connect With Us
Let's Embrace AI Together
Fill out the form below to start the conversation about working with New Markets Advisors
Connect With Us
Let's Embrace AI Together
Fill out the form below to start the conversation about working with New Markets Advisors
Becoming AI native requires more than technology
Our AI Strategy Consulting identifies where artificial intelligence creates genuine strategic value for your business. We explore three opportunity areas. First, customer delight: new experiences and personalization that deliver compelling value propositions. Second, disruptive innovation: where AI enables leaps in cost position, accessibility, or business models that upend your industry's competitive order. Third, costovation: radical improvements to your internal cost structure. Drawing on insights from our latest book, AI and The Octopus: Building the Superintelligent Firm, we help you build an AI-native organization positioned to thrive in the intelligent age.
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
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