SERVICE
Rethink How You Compete in the AI Age
Transform your organization by adopting AI
Summary
AI Strategy Consulting by New Markets Advisors helps organizations harness the full potential of artificial intelligence to transform how they compete, innovate, and operate. This page explains how our consulting services guide companies beyond pilot projects and tool selection toward clear, customer-centered strategies. Visitors will learn why AI strategy matters now, what AI strategy consulting is, and how our unique approach—grounded in Jobs to Be Done (JTBD), disruption theory, and Costovation—creates advantage through customer delight, market disruption, and cost innovation. The page outlines our proven five-step framework, expected deliverables, and how our technology-neutral, strategy-first model differs from traditional firms.
Chart Your AI Strategy
AI Strategy Consulting by New Markets Advisors helps organizations harness the full potential of artificial intelligence to transform how they compete, innovate, and operate. This page explains how our consulting services guide companies beyond pilot projects and tool selection toward clear, customer-centered strategies.
Visitors will learn why AI strategy matters now, what AI strategy consulting is, and how our unique approach—grounded in Jobs to be Done (JTBD), disruption theory, and Costovation—creates advantage through customer delight, market disruption, and cost innovation. The page outlines our proven five-step framework, expected deliverables, and how our technology-neutral, strategy-first model differs from traditional firms.
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
Book
Costovation
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
Book
Costovation
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
Book
Costovation
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
Book
Costovation
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
Book
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
Book
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
Book
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
working paper
Beyond the Chatbot
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
Book
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Book
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value.
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models.
Read more
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design.
Building experimentation muscle—using structured hypotheses, rapid testing, and strong governance to learn fast and scale what works.
Creating the future through strategic foresight, scenario planning, and portfolio thinking that turn uncertainty into long-term growth.
Download PDF
Beyond the Chatbot
working paper
Here’s how this framework helps leaders move from experimenting with AI to truly transforming their business:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand what’s possible.
Guiding companies to align AI strategy with real customer needs, not just technical capabilities.
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence.
Why AI Strategy Consulting Is Important
The rise of artificial intelligence is transforming industries at an unprecedented pace, disrupting business models, roles, and competitive dynamics. Yet many organizations remain stuck in pilot mode, focusing on tools rather than strategy, and risk being outpaced by more forward-looking competitors. The real threat lies not in missing a tool but in failing to redefine how you compete.
Successful AI initiatives require a strategic lens: identifying where AI creates customer delight, enables disruption, and drives cost innovation (Costovation). Without that clarity, investments often yield little measurable value and many projects stall or fail.
The urgency for a clear AI strategy is underscored by hard data:
The rise of artificial intelligence is transforming industries at an unprecedented pace, disrupting business models, roles, and competitive dynamics. Yet many organizations remain stuck in pilot mode, focusing on tools rather than strategy, and risk being outpaced by more forward-looking competitors. The real threat lies not in missing a tool but in failing to redefine how you compete.
Successful AI initiatives require a strategic lens: identifying where AI creates customer delight, enables disruption, and drives cost innovation (Costovation). Without that clarity, investments often yield little measurable value and many projects stall or fail.
The urgency for a clear AI strategy is underscored by hard data:
According to Boston Consulting Group, 74 % of companies struggle to derive significant value from AI. Boston Consulting Group
A survey by Deloitte found that 41 % of organizations struggle to define or measure the impact of their generative AI efforts, and only 16 % regularly report business value on AI. Technology Magazine+1
Research from S&P Global suggests that 42 % of AI initiatives are abandoned before reaching production. CIO Dive
These findings reveal three critical failure points for organizations:
Lack of strategic alignment: Many AI efforts are not connected to customer-centric goals or competitive positioning.
Overemphasis on technology vs. value: Organizations invest heavily in tools without clearly defining what value the AI system is meant to unlock.
Organizational readiness challenges: Data strategy, governance, workforce skills, and culture often lag behind ambition.
In today’s environment, the stakes are high. A strategic AI approach is not just an advantage—it’s a necessity to move from experimentation to enterprise-wide transformation. By focusing on where AI can deliver customer delight, industry disruption, and cost innovation, organizations position themselves to lead rather than follow.
What is AI Strategy Consulting?
AI strategy consulting guides organizations to redefine how they compete, not just how they operate. Instead of selecting tools or implementing isolated pilots, it helps businesses chart a strategy where artificial intelligence becomes central to their business model, value proposition, cost structure, and competitive position.
At New Markets Advisors, our work begins with the Jobs to be Done (JTBD)—what customers are really trying to achieve—then explores how AI can deliver customer delight, industry disruption, and cost innovation.
Our role is strategic advisory, focused on transformation rather than technology procurement or narrow automation.
AI strategy consulting covers more than deploying algorithms or buying platforms. It is about:
Re-imagining value propositions – determining where AI enables entirely new experiences or services.
Reshaping business models – identifying how AI can shift cost basis, access, or scale in a way that changes competitive dynamics.
Optimizing cost structures (Costovation) – applying AI to reduce costs radically without sacrificing customer value.
Aligning the organization – ensuring leadership, culture, workflow, skills, and governance are ready for AI-enabled change.
Our Approach to AI Strategy Consulting
At New Markets Advisors, our AI strategy consulting service begins with understanding the Jobs to be Done (JTBD) (what your customers are truly trying to achieve) and then shapes how artificial intelligence can unlock three major opportunity zones: customer delight, disruption, and cost innovation (Costovation).
From there, we guide your organization through workflow and structural transformation, prioritize strategic initiatives, and build robust governance models for responsible, scalable AI deployment. Our role is purely strategic and tool-neutral: we chart how your company should evolve and compete thanks to AI—not just what tools to buy.
Our approach is built on five distinct but interconnected steps:
Customer Jobs to be Done
We begin by identifying unmet – and often hidden – customer needs. What are the functional, emotional, and social “jobs” your customers hire or will hire solutions to perform? By focusing here, we avoid technology-led thrusts that don’t resonate or scale.Opportunity Triad: Delight · Disruption · Cost Innovation
Delight: How can AI create new value for customers, new experiences, personalization, or new service models?
Disruption: Where can AI enable radical shifts in your business model, market access, or competitive positioning?
Cost Innovation (Costovation): How can AI transform your cost base, simplify internal complexity, and create margin-generating efficiency? This triad ensures we don’t just optimize today; we help you compete differently tomorrow.
Organizational & Workflow Transformation
Strategy alone is insufficient. We help define how your teams, roles, workflows, and data infrastructure must change. From skill gaps to mindset shifts and process redesign, this is how AI becomes embedded, not an add-on.Strategic Roadmap & Prioritization
With insights from steps 1–3, we build a prioritized roadmap. Which initiatives go first? Which pilots should be tested? How can it be scaled? We link strategic choices to near-term action and longer-term growth.
Our advantage lies in being technology-neutral, focusing on strategy rather than tool-sale, and bringing a globally seasoned practice (since 2012) that blends innovation theory (JTBD) with real-world execution.
At New Markets Advisors, our AI strategy consulting service begins with understanding the Jobs to be Done (JTBD) (what your customers are truly trying to achieve) and then shapes how artificial intelligence can unlock three major opportunity zones: customer delight, disruption, and cost innovation (Costovation).
From there, we guide your organization through workflow and structural transformation, prioritize strategic initiatives, and build robust governance models for responsible, scalable AI deployment. Our role is purely strategic and tool-neutral: we chart how your company should evolve and compete thanks to AI—not just what tools to buy.
Our approach is built on five distinct but interconnected steps:
Customer Jobs to be Done We begin by identifying unmet – and often hidden – customer needs. What are the functional, emotional, and social “jobs” your customers hire or will hire solutions to perform? By focusing here, we avoid technology-led thrusts that don’t resonate or scale.
Opportunity Triad: Delight · Disruption · Cost Innovation
Delight: How can AI create new value for customers, new experiences, personalization, or new service models?
Disruption: Where can AI enable radical shifts in your business model, market access, or competitive positioning?
Cost Innovation (Costovation): How can AI transform your cost base, simplify internal complexity, and create margin-generating efficiency? This triad ensures we don’t just optimize today; we help you compete differently tomorrow.
Organizational & Workflow Transformation Strategy alone is insufficient. We help define how your teams, roles, workflows, and data infrastructure must change. From skill gaps to mindset shifts and process redesign, this is how AI becomes embedded, not an add-on.
Strategic Roadmap & Prioritization
With insights from steps 1–3, we build a prioritized roadmap. Which initiatives go first? Which pilots should be tested? How can it be scaled? We link strategic choices to near-term action and longer-term growth.
Our advantage lies in being technology-neutral, focusing on strategy rather than tool-sale, and bringing a globally seasoned practice (since 2012) that blends innovation theory (JTBD) with real-world execution.
At New Markets Advisors, our AI strategy consulting service begins with understanding the Jobs to be Done (JTBD) (what your customers are truly trying to achieve) and then shapes how artificial intelligence can unlock three major opportunity zones: customer delight, disruption, and cost innovation (Costovation).
From there, we guide your organization through workflow and structural transformation, prioritize strategic initiatives, and build robust governance models for responsible, scalable AI deployment. Our role is purely strategic and tool-neutral: we chart how your company should evolve and compete thanks to AI—not just what tools to buy.
Our approach is built on five distinct but interconnected steps:
Customer Jobs to be Done We begin by identifying unmet – and often hidden – customer needs. What are the functional, emotional, and social “jobs” your customers hire or will hire solutions to perform? By focusing here, we avoid technology-led thrusts that don’t resonate or scale.
Opportunity Triad: Delight · Disruption · Cost Innovation
Delight: How can AI create new value for customers, new experiences, personalization, or new service models?
Disruption: Where can AI enable radical shifts in your business model, market access, or competitive positioning?
Cost Innovation (Costovation): How can AI transform your cost base, simplify internal complexity, and create margin-generating efficiency? This triad ensures we don’t just optimize today; we help you compete differently tomorrow.
Organizational & Workflow Transformation Strategy alone is insufficient. We help define how your teams, roles, workflows, and data infrastructure must change. From skill gaps to mindset shifts and process redesign, this is how AI becomes embedded, not an add-on.
Strategic Roadmap & Prioritization With insights from steps 1–3, we build a prioritized roadmap. Which initiatives go first? Which pilots should be tested? How can it be scaled? We link strategic choices to near-term action and longer-term growth.
Our advantage lies in being technology-neutral, focusing on strategy rather than tool-sale, and bringing a globally seasoned practice (since 2012) that blends innovation theory (JTBD) with real-world execution.
What to Expect from Our AI Strategy Consulting Services
What to Expect from Our AI Strategy Consulting Services
Every AI Strategy Consulting engagement with New Markets Advisors delivers clear, actionable tools. We turn insight into action, helping your leadership team move from possibility to implementation with confidence. Our deliverables link customer understanding, strategic prioritization, and organizational readiness into a unified roadmap. You’ll see exactly where AI creates the greatest advantage across customer experience, business model, and cost structure.
When you partner with us, you can expect a set of tangible, decision-ready deliverables:
AI Strategy Roadmap: Prioritized initiatives for customer delight, disruption, and cost innovation.
Customer Jobs Map & Segmentation: A clear view of where AI can create new value for customers and the organization.
Organizational Readiness Assessment: Analysis of current skills, data maturity, workflows, and governance needs.
Use-Case Prioritization & Pilot Plan: A tested sequence for experimentation and scaling.
Change-Management & Capability Toolkit: Frameworks, training, and templates to embed AI thinking across teams.
Each output connects directly to measurable business priorities, ensuring your organization can act decisively, scale efficiently, and lead confidently in an AI-driven market.
How We Compare
Most AI consulting firms focus on technology: counting use cases, selecting vendors, or automating existing workflows. At New Markets Advisors, we focus on transformation. Our AI Strategy Consulting begins by clarifying why your organization should pursue AI initiatives, not just how to deploy them. We uncover where AI can create customer delight, spark market disruption, and drive cost innovation (Costovation). Because we are technology-neutral, we have no interest in selling or implementing systems. Our goal is to help you craft a strategy that redefines how you compete, ensuring every investment in AI delivers long-term strategic value.
Here’s what sets us apart from traditional consulting approaches:
Clarify why before how: Every recommendation starts with your strategic purpose and customer value.
Prioritize value, not volume: We focus on a few high-impact AI opportunities, not endless pilot lists.
Build capability, not dependency: We transfer knowledge so your teams can innovate independently.
Stay neutral on technology: We evaluate AI options through your strategic lens—not vendor incentives.
Our independence and deep experience since 2012 make us trusted advisors for executives who want clarity, confidence, and competitive advantage in an AI-driven world.
Most AI consulting firms focus on technology: counting use cases, selecting vendors, or automating existing workflows. At New Markets Advisors, we focus on transformation. Our AI Strategy Consulting begins by clarifying why your organization should pursue AI initiatives, not just how to deploy them. We uncover where AI can create customer delight, spark market disruption, and drive cost innovation (Costovation). Because we are technology-neutral, we have no interest in selling or implementing systems. Our goal is to help you craft a strategy that redefines how you compete, ensuring every investment in AI delivers long-term strategic value.
Here’s what sets us apart from traditional consulting approaches:
Clarify why before how: Every recommendation starts with your strategic purpose and customer value.
Prioritize value, not volume: We focus on a few high-impact AI opportunities, not endless pilot lists.
Build capability, not dependency: We transfer knowledge so your teams can innovate independently.
Stay neutral on technology: We evaluate AI options through your strategic lens—not vendor incentives.
Our independence and deep experience since 2012 make us trusted advisors for executives who want clarity, confidence, and competitive advantage in an AI-driven world.
Most AI consulting firms focus on technology: counting use cases, selecting vendors, or automating existing workflows. At New Markets Advisors, we focus on transformation. Our AI Strategy Consulting begins by clarifying why your organization should pursue AI initiatives, not just how to deploy them. We uncover where AI can create customer delight, spark market disruption, and drive cost innovation (Costovation). Because we are technology-neutral, we have no interest in selling or implementing systems. Our goal is to help you craft a strategy that redefines how you compete, ensuring every investment in AI delivers long-term strategic value.
Here’s what sets us apart from traditional consulting approaches:
Clarify why before how: Every recommendation starts with your strategic purpose and customer value.
Prioritize value, not volume: We focus on a few high-impact AI opportunities, not endless pilot lists.
Build capability, not dependency: We transfer knowledge so your teams can innovate independently.
Stay neutral on technology: We evaluate AI options through your strategic lens—not vendor incentives.
Our independence and deep experience since 2012 make us trusted advisors for executives who want clarity, confidence, and competitive advantage in an AI-driven world.
Frequently Asked Questions
1. What is AI strategy consulting?
AI strategy consulting helps organizations define how artificial intelligence can reshape their business strategy—not just their operations. At New Markets Advisors, we identify where AI can deliver customer delight, enable disruption, and drive cost innovation, building a roadmap that connects technology potential to clear competitive advantage.
2. How does AI strategy differ from AI implementation?
AI strategy defines what to do and why—which opportunities to pursue, how to compete differently, and how to organize for success. Implementation focuses on how to build or deploy systems. We specialize in the strategic foundation, not vendor selection or technical execution.
3. What is the value of Jobs to Be Done in AI strategy?
Jobs to be Done (JTBD) reveals the real customer needs AI should address. Instead of starting with technology, we begin with what customers are trying to achieve, ensuring AI solutions deliver meaningful value and stronger adoption.
4. What are the three routes for embracing AI (AI-ify the Present, Become Great at Experimentation, Create the Future)?
Our Three Routes for Embracing AI framework guides companies through transformation: AI-ify the Present: Use AI to enhance current operations and offerings. Become Great at Experimentation: Build rapid-learning systems to test and scale AI opportunities. Create the Future: Use AI to design entirely new business models and markets.
How do I know if my organization is ready for AI strategy?
You’re ready if AI is already influencing your industry or leadership is exploring how to compete differently. We assess readiness by reviewing your data maturity, innovation culture, and alignment between business goals and AI opportunities.
6. How long does an AI strategy consultancy engagement take?
Most engagements last 8–12 weeks, combining research, strategy formulation, and prioritization. This timeline balances deep analysis with actionable recommendations so your teams can move quickly from insight to implementation.
7. Which industries benefit most from AI strategy consulting?
7. Which industries benefit most from AI strategy consulting?
How is your consultancy independent and technology-neutral?
To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
1. What is AI strategy consulting?
AI strategy consulting helps organizations define how artificial intelligence can reshape their business strategy—not just their operations. At New Markets Advisors, we identify where AI can deliver customer delight, enable disruption, and drive cost innovation, building a roadmap that connects technology potential to clear competitive advantage.
2. How does AI strategy differ from AI implementation?
AI strategy defines what to do and why—which opportunities to pursue, how to compete differently, and how to organize for success. Implementation focuses on how to build or deploy systems. We specialize in the strategic foundation, not vendor selection or technical execution.
3. What is the value of Jobs to Be Done in AI strategy?
Jobs to be Done (JTBD) reveals the real customer needs AI should address. Instead of starting with technology, we begin with what customers are trying to achieve, ensuring AI solutions deliver meaningful value and stronger adoption.
4. What are the three routes for embracing AI (AI-ify the Present, Become Great at Experimentation, Create the Future)?
Our Three Routes for Embracing AI framework guides companies through transformation: AI-ify the Present: Use AI to enhance current operations and offerings. Become Great at Experimentation: Build rapid-learning systems to test and scale AI opportunities. Create the Future: Use AI to design entirely new business models and markets.
How do I know if my organization is ready for AI strategy?
You’re ready if AI is already influencing your industry or leadership is exploring how to compete differently. We assess readiness by reviewing your data maturity, innovation culture, and alignment between business goals and AI opportunities.
6. How long does an AI strategy consultancy engagement take?
Most engagements last 8–12 weeks, combining research, strategy formulation, and prioritization. This timeline balances deep analysis with actionable recommendations so your teams can move quickly from insight to implementation.
7. Which industries benefit most from AI strategy consulting?
7. Which industries benefit most from AI strategy consulting?
How is your consultancy independent and technology-neutral?
To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
1. What is AI strategy consulting?
AI strategy consulting helps organizations define how artificial intelligence can reshape their business strategy—not just their operations. At New Markets Advisors, we identify where AI can deliver customer delight, enable disruption, and drive cost innovation, building a roadmap that connects technology potential to clear competitive advantage.
2. How does AI strategy differ from AI implementation?
How will AI impact the way managers manage? How will it change the way that organizations function? From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality. Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management. Drawing from Wunker’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare. Are you ready for the AI revolution?
3. What is the value of Jobs to Be Done in AI strategy?
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need. Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book Jobs to be Done: A Roadmap for Customer-Centric Innovation. Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business. Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How To Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers? Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites; done right, they can work together and delight customers too. Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike. Audiences will learn how to build low-cost businesses that customers love.
How do I know if my organization is ready for AI strategy?
You’re ready if AI is already influencing your industry or leadership is exploring how to compete differently. We assess readiness by reviewing your data maturity, innovation culture, and alignment between business goals and AI opportunities.
6. How long does an AI strategy consultancy engagement take?
Most engagements last 8–12 weeks, combining research, strategy formulation, and prioritization. This timeline balances deep analysis with actionable recommendations so your teams can move quickly from insight to implementation.
7. Which industries benefit most from AI strategy consulting?
7. Which industries benefit most from AI strategy consulting?
How is your consultancy independent and technology-neutral?
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1. What is AI strategy consulting?
AI strategy consulting helps organizations define how artificial intelligence can reshape their business strategy—not just their operations. At New Markets Advisors, we identify where AI can deliver customer delight, enable disruption, and drive cost innovation, building a roadmap that connects technology potential to clear competitive advantage.
2. How does AI strategy differ from AI implementation?
AI strategy defines what to do and why—which opportunities to pursue, how to compete differently, and how to organize for success. Implementation focuses on how to build or deploy systems. We specialize in the strategic foundation, not vendor selection or technical execution.
3. What is the value of Jobs to Be Done in AI strategy?
Jobs to be Done (JTBD) reveals the real customer needs AI should address. Instead of starting with technology, we begin with what customers are trying to achieve, ensuring AI solutions deliver meaningful value and stronger adoption.
4. What are the three routes for embracing AI (AI-ify the Present, Become Great at Experimentation, Create the Future)?
Our Three Routes for Embracing AI framework guides companies through transformation: AI-ify the Present: Use AI to enhance current operations and offerings. Become Great at Experimentation: Build rapid-learning systems to test and scale AI opportunities. Create the Future: Use AI to design entirely new business models and markets.
How do I know if my organization is ready for AI strategy?
You’re ready if AI is already influencing your industry or leadership is exploring how to compete differently. We assess readiness by reviewing your data maturity, innovation culture, and alignment between business goals and AI opportunities.
6. How long does an AI strategy consultancy engagement take?
Most engagements last 8–12 weeks, combining research, strategy formulation, and prioritization. This timeline balances deep analysis with actionable recommendations so your teams can move quickly from insight to implementation.
7. Which industries benefit most from AI strategy consulting?
7. Which industries benefit most from AI strategy consulting?
How is your consultancy independent and technology-neutral?
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Summary
Growth Strategy Consulting by New Markets Advisors helps organizations design clear, customer-driven paths to sustainable growth. This page explains how our consultants use Jobs to Be Done (JTBD), disruptive innovation frameworks, and FutureCasting to identify new markets, strengthen core businesses, and build long-term advantage. Readers will find how our tailored approach helps companies choose where to compete, how to win, and how to invest with confidence. From established leaders seeking to outpace disruption to emerging firms ready to scale, we deliver data-driven growth strategies built around real customer needs. Backed by decades of experience and global case studies, our consulting turns uncertainty into a practical roadmap for measurable, profitable growth.
Our Offices
50 Franklin St,
2nd Floor,
Boston, MA 02110, US
151 San Francisco St,
Suite 200,
San Juan, PR 00901, Puerto Rico
Rua Antónia Andrade 4,
3 Direito,
1170-025 Lisboa, Portugal
Our Offices
50 Franklin St,
2nd Floor,
Boston, MA 02110, US
151 San Francisco St,
Suite 200,
San Juan, PR 00901, Puerto Rico
Rua Antónia Andrade 4,
3 Direito,
1170-025 Lisboa, Portugal
Our Offices
50 Franklin St,
2nd Floor,
Boston, MA 02110, US
151 San Francisco St,
Suite 200,
San Juan, PR 00901, Puerto Rico
Rua Antónia Andrade 4,
3 Direito,
1170-025 Lisboa, Portugal
Our Offices
50 Franklin St,
2nd Floor,
Boston, MA 02110, US
151 San Francisco St,
Suite 200,
San Juan, PR 00901, Puerto Rico
Rua Antónia Andrade 4,
3 Direito,
1170-025 Lisboa, Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com