SERVICE
AI Strategy Consulting
Transform your organization with AI
Most companies have plenty of AI pilots and few results to show for them. The problem is rarely the technology. Usually nobody has decided where AI should change the business, or in what order.
New Markets Advisors is an independent AI strategy consulting firm that helps leadership teams make those choices. We start with Jobs to Be Done, which means what your customers and employees are actually trying to get done. From there we work out where AI can serve those needs better or at lower cost. We prove the approach in one area and then help you spread it across the organization. We don't sell software or implementation, so our only agenda is yours.
Explore our AI strategy consulting for marketing and communications teams.
12+ years
12+ years
advising companies on AI
advising companies on AI
30+
30+
Fortune 500 companies have trusted us
Fortune 500 companies have trusted us
From AI Pilots to AI-Driven Transformation
Find Where AI Can Actually Remake Your Business
Find Where AI Can Actually Remake Your Business
Set Priorities Before You Set Pilots
Set Priorities Before You Set Pilots
Turn One Win Into a Replicable Way of Working
Turn One Win Into a Replicable Way of Working
Build the Muscle to Scale AI Across Your Workforce
Build the Muscle to Scale AI Across Your Workforce
What our clients say about us
"New Markets Advisors was able to meet an incredibly demanding request to evaluate a complex market quickly. As a market leader in the AEO space, itโs difficult for AirOps to find a team that can think from first principles, execute quickly, and bring meaningful AI marketing knowledge to the table. They delivered."
Dan Cohen, Head of New Verticals, AirOps
Trusted by
Our Approach
Start with the Jobs to be Done
We identify the root drivers of customer demand and how AI can transform your value proposition in ways that customers will deeply value. We also look at the fundamental units of work to be accomplished โ the internal Jobs to be Done in your organization โ focusing on how work can be remade without rooting in todayโs job descriptions. By focusing here, we set a clear compass heading and avoid technology-led thrusts that donโt resonate or scale.
Find the opportunities: Delight ยท Disruption ยท Cost Innovation
Delight: How can AI create new value for customers, new experiences, personalization, or new service models?
Disruption: Where can AI enable radical shifts in your business model, addressable market, or competitive positioning?
Cost Innovation (Costovation): How can AI create a step-change in your cost base, simplify internal complexity, and create margin-generating efficiency?
This triad ensures we donโt just optimize today; we help you compete differently tomorrow.
Set priorities and build the roadmap
Strategy alone is insufficient. We help define how your teams, roles, workflows, and data infrastructure must change. From skill gaps to mindset shifts to process redesign, this is how AI becomes embedded and transformative, not an add-on. We can also demonstrate how to do this and create a replicable process for your staff to take forward across your organization. Furthermore, we help you create internal mechanisms to drive top-down AI priorities across functions, laterally share learnings, and generate bottom-up pull for AI solutions.
Prove it, then scale it
Critically, we help you build a prioritized roadmap. Which initiatives go first? Which pilots should be focused on? How do you determine what to scale? We then link these choices to near-term action.
Start with the Jobs to be Done
We identify the root drivers of customer demand and how AI can transform your value proposition in ways that customers will deeply value. We also look at the fundamental units of work to be accomplished โ the internal Jobs to be Done in your organization โ focusing on how work can be remade without rooting in todayโs job descriptions. By focusing here, we set a clear compass heading and avoid technology-led thrusts that donโt resonate or scale.
Find the opportunities: Delight ยท Disruption ยท Cost Innovation
Delight: How can AI create new value for customers, new experiences, personalization, or new service models?
Disruption: Where can AI enable radical shifts in your business model, addressable market, or competitive positioning?
Cost Innovation (Costovation): How can AI create a step-change in your cost base, simplify internal complexity, and create margin-generating efficiency?
This triad ensures we donโt just optimize today; we help you compete differently tomorrow.
Set priorities and build the roadmap
Strategy alone is insufficient. We help define how your teams, roles, workflows, and data infrastructure must change. From skill gaps to mindset shifts to process redesign, this is how AI becomes embedded and transformative, not an add-on. We can also demonstrate how to do this and create a replicable process for your staff to take forward across your organization. Furthermore, we help you create internal mechanisms to drive top-down AI priorities across functions, laterally share learnings, and generate bottom-up pull for AI solutions.
Prove it, then scale it
Critically, we help you build a prioritized roadmap. Which initiatives go first? Which pilots should be focused on? How do you determine what to scale? We then link these choices to near-term action.
What an Octopus Teaches Us About AI
An octopus has about two-thirds of its neurons in its arms. Each arm senses and acts on its own while staying coordinated with the rest of the body.
Steve Wunker and Jonathan Brill argue that AI lets companies work the same way. In AI and the Octopus Organization, they show how AI can help the people closest to customers make good decisions quickly, without sending every call up the chain. Shared data and clear guardrails keep everyone moving in the same direction.
That shift changes the job of leaders at every level. Frontline teams make more decisions themselves. Middle managers become coaches who connect teams, not gatekeepers. Senior leaders focus on direction and culture. None of this happens just because a tool was installed.
What Youโll Get
When you partner with us, you can expect a set of tangible, decision-ready deliverables:
AI Strategy Roadmap: Prioritized initiatives for customer delight, competitive disruption, and cost innovation.
Use-Case Prioritization & Pilot Plan: A sequence for experimentation and scaling.
Organizational Readiness Assessment: Analysis of current skills, data maturity, and workflows that are prime candidates for AI, as well as governance needs.
Change-Management & Capability Toolkit: Frameworks, training, and organizational approaches to embed AI-infused ways of working across teams.
Each output connects directly to measurable business priorities, ensuring your organization can act decisively, scale efficiently, and lead confidently in an AI-driven market.
How Much Does a New Markets Advisors Engagement Cost?
Most engagements by New Markets Advisors have fees between $100,000 and $300,000, plus expenses. The fee level varies according to project scope.
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
working paper
How AI Can Make Costovation Happen
The paper highlights three ways AI fundamentally strengthens Costovation:
Enabling a breakthrough perspective by surfacing hidden assumptions, unmet Jobs to Be Done, and new cost structures through large-scale data analysis
Driving relentless focus by identifying which customers, Jobs, processes, and features truly matterโand stripping away everything else
Blurring value-chain boundaries by redesigning how products and services are produced, delivered, and sold through AI-enabled partnerships and platforms
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
working paper
How AI Can Make Costovation Happen
The paper highlights three ways AI fundamentally strengthens Costovation:
Enabling a breakthrough perspective by surfacing hidden assumptions, unmet Jobs to Be Done, and new cost structures through large-scale data analysis
Driving relentless focus by identifying which customers, Jobs, processes, and features truly matterโand stripping away everything else
Blurring value-chain boundaries by redesigning how products and services are produced, delivered, and sold through AI-enabled partnerships and platforms
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
working paper
How AI Can Make Costovation Happen
The paper highlights three ways AI fundamentally strengthens Costovation:
Enabling a breakthrough perspective by surfacing hidden assumptions, unmet Jobs to Be Done, and new cost structures through large-scale data analysis
Driving relentless focus by identifying which customers, Jobs, processes, and features truly matterโand stripping away everything else
Blurring value-chain boundaries by redesigning how products and services are produced, delivered, and sold through AI-enabled partnerships and platforms
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
working paper
How AI Can Make Costovation Happen
The paper highlights three ways AI fundamentally strengthens Costovation:
Enabling a breakthrough perspective by surfacing hidden assumptions, unmet Jobs to Be Done, and new cost structures through large-scale data analysis
Driving relentless focus by identifying which customers, Jobs, processes, and features truly matterโand stripping away everything else
Blurring value-chain boundaries by redesigning how products and services are produced, delivered, and sold through AI-enabled partnerships and platforms
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
working paper
Beyond the Chatbot
This paper shows how to expand the ways AI can transform a business by:
Revealing ten types of AI innovation, from reimagining value chains to creating entirely new revenue models, that expand whatโs possible
Guiding companies to align AI strategy with real customer needs, not just technical capabilities
Offering a disciplined, customer-centered process to prioritize opportunities, test rapidly, and scale with confidence
WORKING PAPER
Costovation and AI
This guide shows leaders how to use AI to turn constraints into catalysts for smart, scalable innovation:
Challenging industry assumptions to uncover new ways to reduce costs while elevating customer experience
Using AI to focus on what truly matters to customers and strip away complexity that adds cost but not value
Redefining value chains and partnerships to create leaner, faster, and more adaptive business models
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Helping teams test ideas in a structured way and turn successful experiments into broader adoption
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
How We Compare
Clarify why before how: Every recommendation starts with your strategic purpose and customer value
Prioritize value, not volume: We focus on a few high-impact AI opportunities, not endless pilot lists
Build capability, not dependency: We transfer knowledge so your teams can innovate independently
Stay neutral on technology: We evaluate AI options through your strategic lens โ not vendor incentives
Most AI advisors start with the technology: use cases, vendors, automation. We start with why your company should use AI at all, and where it can change how you compete. We don't sell or implement systems, so our advice isn't tied to any platform.
Clarify why before how: Every recommendation starts with your strategic purpose and customer value
Prioritize value, not volume: We focus on a few high-impact AI opportunities, not endless pilot lists
Build capability, not dependency: We transfer knowledge so your teams can innovate independently
Stay neutral on technology: We evaluate AI options through your strategic lens โ not vendor incentives
New Markets Advisors vs. Large Consulting Firms
vs. Large Consulting Firms
Defining why and where AI creates value, rooted in Jobs to be Done
Core Strength
Deploying tools, models,
and vendor platforms
Strategy-first, technology neutral
Approach
Technology-first, often
vendor-aligned
Senior-led, boutique teams
Team Structure
Large junior-heavy delivery
model
Prioritization, adoption, and
organizational change
Focus
Use-case volume and
technical implementation
Bottom line: Firms that sell or build AI systems are a good fit for execution. If you first need to decide where AI should change your business, before committing to a platform, we can help you make that call independently.
vs. Large Consulting Firms
Defining why and where AI creates value, rooted in Jobs to be Done
Deploying tools, models, and vendor platforms
Core Strength
Strategy-first, technology neutral
Technology-first, often
vendor-aligned
Approach
Senior-led, boutique teams
Large junior-heavy delivery model
Team Structure
Prioritization, adoption, and organizational change
Use-case volume and
technical implementation
Focus
Clarify why before how: Every recommendation starts with your strategic purpose and customer value
Prioritize value, not volume: We focus on a few high-impact AI opportunities, not endless pilot lists
Build capability, not dependency: We transfer knowledge so your teams can innovate independently
Stay neutral on technology: We evaluate AI options through your strategic lens โ not vendor incentives
vs. Large Consulting Firms
Defining why and where AI creates value, rooted in Jobs to be Done
Deploying tools, models, and vendor platforms
Core Strength
Strategy-first, technology neutral
Technology-first, often
vendor-aligned
Approach
Senior-led, boutique teams
Large junior-heavy delivery model
Team Structure
Prioritization, adoption, and organizational change
Use-case volume and
technical implementation
Focus
Why It Matters
For leading organizations, AI is already creating distance from the laggards. It is transforming customer experience, increasing the bandwidth and capability of Product organizations, creating new strategic advantages, and generating major efficiencies. Yet many organizations remain stuck in pilot mode, focusing on tools rather than strategy, and they risk being outpaced by more forward-looking competitors. The real threat lies not in missing a tool but in failing to think big and prioritize strategically.
74%
74%
of companies have yet to show tangible value from AI.ยน The leaders focus on a few high-priority opportunities instead of spreading their bets.
of companies have yet to show tangible value from AI.ยน The leaders focus on a few high-priority opportunities instead of spreading their bets.
60%
60%
of companies get no material value from their AI investments, and only 5% achieve value at scale.ยฒ The biggest obstacles are people, strategy, and processes, not technology.
of companies get no material value from their AI investments, and only 5% achieve value at scale.ยฒ The biggest obstacles are people, strategy, and processes, not technology.
Only 7%
Only 7%
of enterprises say their data is completely ready for AI, and just 23% have an established data strategy for it.ยณ Data, oversight, and skills trail ambition.
of enterprises say their data is completely ready for AI, and just 23% have an established data strategy for it.ยณ Data, oversight, and skills trail ambition.
The companies pulling ahead chose where AI should matter, then focused there.
our Industries
Trusted by Global Leaders for AI Strategy
Our AI strategy clients range from international leaders to promising startups across our four key industries:
Frequently Asked Questions
What is AI strategy consulting?
AI strategy consulting helps organizations set AI investment and adoption priorities, often including an approach to using AI to achieve real business transformation. We identify where AI can deliver customer delight, enable competitive disruption, and drive cost innovation, building an actionable roadmap.
How does AI strategy differ from AI implementation?
What is the value of Jobs to be Done in AI strategy?
How long does an AI strategy consultancy engagement take?
Which industries benefit most from AI strategy consulting?
How is your consultancy independent and technology-neutral?
Connect With Us
Let's Embrace AI Togetherโ
Fill out the form below to start the conversation about working with New Markets Advisors
Connect With Us
Let's Embrace AI Togetherโ
Fill out the form below to start the conversation about working with New Markets Advisors
Our Approach
Start with the Jobs to be Done
We identify the root drivers of customer demand and how AI can transform your value proposition in ways that customers will deeply value. We also look at the fundamental units of work to be accomplished โ the internal Jobs to be Done in your organization โ focusing on how work can be remade without rooting in todayโs job descriptions. By focusing here, we set a clear compass heading and avoid technology-led thrusts that donโt resonate or scale.
Find the opportunities: Delight ยท Disruption ยท Cost Innovation
Delight: How can AI create new value for customers, new experiences, personalization, or new service models?
Disruption: Where can AI enable radical shifts in your business model, addressable market, or competitive positioning?
Cost Innovation (Costovation): How can AI create a step-change in your cost base, simplify internal complexity, and create margin-generating efficiency?
This triad ensures we donโt just optimize today; we help you compete differently tomorrow.
Set priorities and build the roadmap
Strategy alone is insufficient. We help define how your teams, roles, workflows, and data infrastructure must change. From skill gaps to mindset shifts to process redesign, this is how AI becomes embedded and transformative, not an add-on. We can also demonstrate how to do this and create a replicable process for your staff to take forward across your organization. Furthermore, we help you create internal mechanisms to drive top-down AI priorities across functions, laterally share learnings, and generate bottom-up pull for AI solutions.
Prove it, then scale it
Critically, we help you build a prioritized roadmap. Which initiatives go first? Which pilots should be focused on? How do you determine what to scale? We then link these choices to near-term action.
What Youโll Get
When you partner with us, you can expect a set of tangible, decision-ready deliverables:
AI Strategy Roadmap: Prioritized initiatives for customer delight, competitive disruption, and cost innovation.
Use-Case Prioritization & Pilot Plan: A sequence for experimentation and scaling.
Organizational Readiness Assessment: Analysis of current skills, data maturity, and workflows that are prime candidates for AI, as well as governance needs.
Change-Management & Capability Toolkit: Frameworks, training, and organizational approaches to embed AI-infused ways of working across teams.
Each output connects directly to measurable business priorities, ensuring your organization can act decisively, scale efficiently, and lead confidently in an AI-driven market.
Working paper
Three Routes for Embracing AI
The Three Routes framework helps organizations lead in the AI Age by:
Applying AI to existing operations to drive measurable productivity gains while staying centered on customer Jobs and system design
Building experimentation muscleโusing structured hypotheses, rapid testing, and strong governance to learn fast and scale what works
Creating the future through strategic foresight, scenario planning, and portfolio thinking to turn uncertainty into long-term growth
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antรณnia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antรณnia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antรณnia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antรณnia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com