Speaker
Steve Wunker
Speaker and Advisor
for Innovative Leaders
Speaker and Advisor
for Innovative Leaders
Transformative Innovator Keynoting on AI Acceleration
Transformative Innovator Keynoting on AI Acceleration
Steve Wunker has keynoted events on five continents. He’s founded four pioneering companies and two non-profits. He also led the team that created one of the world’s first smartphones. He’s competed with Microsoft, McKinsey, and an organized crime family.
Steve Wunker has keynoted events on five continents. He’s founded four pioneering companies and two non-profits. He also led the team that created one of the world’s first smartphones. He’s competed with Microsoft, McKinsey, and an organized crime family.
Writer of five bestselling books
Writer of five bestselling books
Over 100 articles for Harvard Business Review, Forbes, and others
Over 100 articles for Harvard Business Review, Forbes, and others
Considered one of the world's leading authorities on innovation
Considered one of the world's leading authorities on innovation
Why hire Steve as Your Speaker
Audiences want more than inspiration—they want practical insight they can immediately apply. Steve delivers both. As a pioneer in mobile innovation, a seasoned entrepreneur, and a trusted advisor to global organizations, Steve distills lessons from decades at the frontlines of innovation into clear, actionable takeaways that resonate with leaders at every level. Here’s what makes him a uniquely impactful speaker:
Real-World Innovation Leadership: Steve led development of one of the world’s first smartphones and has built and sold multiple technology ventures. He speaks from direct experience navigating disruption—not theory.
Advisor to Global Industry Leaders: From Microsoft to the Mayo Clinic to Nike, Steve helps top organizations reimagine markets, transform operations, and accelerate growth. His insights are grounded in what works now, not just what might work in the future.
Best-Selling Author & Thought Leader: With five influential books on innovation, customer behavior, cost strategy, and AI-driven organizations, Steve brings frameworks and stories that audiences remember—and use.
Clarity in a Complex World: Drawing on decades of consulting alongside Clayton Christensen and leading innovation work across continents, Steve translates complexity into simple, memorable principles.
Engaging, Practical, and Energizing Delivery: Steve’s sessions combine compelling narratives, unexpected insights, and audience interaction, empowering attendees to rethink assumptions and take immediate action.
Speaking Topics
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
Testimonials
Testimonials
"It provoked a lot of thought and reflection from everyone in the group and definitely sparked some good discussion. The communication style is wonderfully entertaining and really kept everyone listening."
Ashley Goldsmith, Chief People Officer at Workday
"It provoked a lot of thought and reflection from everyone in the group and definitely sparked some good discussion. The communication style is wonderfully entertaining and really kept everyone listening."
Ashley Goldsmith, Chief People Officer at Workday
"It provoked a lot of thought and reflection from everyone in the group and definitely sparked some good discussion. The communication style is wonderfully entertaining and really kept everyone listening."
Ashley Goldsmith, Chief People Officer at Workday
“Inspiring…turning big ideas into practical realities!”
David Milestone, Managing Director, Tony Blair Institute for Global Change
“Inspiring…turning big ideas into practical realities!”
David Milestone, Managing Director, Tony Blair Institute for Global Change
“Inspiring…turning big ideas into practical realities!”
David Milestone, Managing Director, Tony Blair Institute for Global Change
“Sparked exactly the kind of forward-looking dialogue we need." Or maybe the longer quote about the subject matter. Nice of him"
- Andy Shin, Chief Strategy Officer, Mass General Brigham
“Sparked exactly the kind of forward-looking dialogue we need." Or maybe the longer quote about the subject matter. Nice of him"
- Andy Shin, Chief Strategy Officer, Mass General Brigham
“Sparked exactly the kind of forward-looking dialogue we need." Or maybe the longer quote about the subject matter. Nice of him"
- Andy Shin, Chief Strategy Officer, Mass General Brigham
“Exceptional... the expertise and dedication truly shone though.” -
- Prime Minister’s Office, United Arab Emirates
“Exceptional... the expertise and dedication truly shone though.” -
- Prime Minister’s Office, United Arab Emirates
“Exceptional... the expertise and dedication truly shone though.” -
- Prime Minister’s Office, United Arab Emirates
One of the World’s Leading Authorities on Innovation and the Impact of AI
Steve Wunker is a top thinker and doer in the worlds of innovation and AI. After leading AI transformations for nearly 15 years, he’s written over 20 articles about AI advances for Forbes and recently co-authored the bestselling book “AI and the Octopus Organization” with the Futurist-in-Residence at Amazon.
Early in his career, Steve led the development of one of the world’s first smartphones in the late 1990s, then built several pioneering technology ventures in mobile marketing, commerce, and social networking. A long-time colleague of legendary Harvard Business School professor Clayton Christensen, who was responsible for popularizing concepts such as Disruptive Innovation and Jobs to be Done, Steve co-authored articles with Christensen and helped shape his landmark book The Innovator’s Prescription.
As the founder of New Markets Advisors, Steve has spent over 15 years advising leading companies—including Microsoft, the Mayo Clinic, and Meta—on innovation and AI. He focuses on how to seize new opportunities, rethink customer value, and build more innovative organizations. His award-winning books include Capturing New Markets, Jobs to Be Done, Costovation, The Innovative Leader, and AI and the Octopus Organization. He is also a Contributor for Forbes and has written over 100 articles for Harvard Business Review, The Financial Times, and other major outlets.
Steve’s work spans four continents and blends entrepreneurial experience, corporate advisory, and deep research into how organizations succeed amid uncertainty. He holds an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA from Princeton University.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
Rethinking Management in the Age of AI (Full Speech)
Drawing from the book co-written with Amazon’s Futurist-in-Residence, Jonathan Brill, Stephen explains why traditional management models—built for stability and control—no longer fit an era defined by rapid learning, adaptation, and intelligent automation.
You’ll learn:
• Why AI is redefining how organizations make decisions and create value
• What the “Octopus Organization” model teaches us about agility, intelligence, and human-AI collaboration
• How leaders can structure teams, incentives, and strategy to thrive in the AI age
Steve on Costovation | Financial Services Application
Steve addresses the concept of Costovation through a case study of the South African financial sector. Capitec serves as an example of how to apply Costovation while tailoring it to the country's specific context. The Capitec model stands out for being simple, focused, and low-cost, result of a deep understanding of their customer
Strategist, Innovator, and Keynote Speaker | Steve Wunker
Steve Wunker bridges the gap between visionary strategy and high-impact execution. In his keynotes, Steve explores the urgent transition to an AI-native future, sharing proven principles for innovation forged through decades of global experience.
A prolific thought leader, Steve is the author of five critically acclaimed books and a frequent contributor to Forbes, Harvard Business Review, and The Financial Times. His insights are regularly featured on Bloomberg and BBC Television, making him a trusted voice for organizations navigating the complexities of modern business.
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Testimonials
"It provoked a lot of thought and reflection from everyone in the group and definitely sparked some good discussion. The communication style is wonderfully entertaining and really kept everyone listening."
Ashley Goldsmith, Chief People Officer at Workday
"It provoked a lot of thought and reflection from everyone in the group and definitely sparked some good discussion. The communication style is wonderfully entertaining and really kept everyone listening."
Ashley Goldsmith, Chief People Officer at Workday
“Inspiring…turning big ideas into practical realities!”
David Milestone, Managing Director, Tony Blair Institute for Global Change
“Inspiring…turning big ideas into practical realities!”
David Milestone, Managing Director, Tony Blair Institute for Global Change
“Sparked exactly the kind of forward-looking dialogue we need." Or maybe the longer quote about the subject matter. Nice of him"
- Andy Shin, Chief Strategy Officer, Mass General Brigham
“Sparked exactly the kind of forward-looking dialogue we need." Or maybe the longer quote about the subject matter. Nice of him"
- Andy Shin, Chief Strategy Officer, Mass General Brigham
“Exceptional... the expertise and dedication truly shone though.” -
- Prime Minister’s Office, United Arab Emirates
“Exceptional... the expertise and dedication truly shone though.” -
- Prime Minister’s Office, United Arab Emirates
Speaking Topics
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How will AI impact the way managers manage? How will it change the way that organizations function?
From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations like the Mayo Clinic are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare.
Are you ready for the AI revolution?
No genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book, Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com