"New Markets Advisors did a wonderful job synthesizing a broad array of original and secondary research into fresh, actionable business concepts for our organization. I was impressed by the clarity of their new business opportunity analysis process and their ability to bring disparate insights together in a meaningful way."

New Markets’ approach to innovation is both insightful and resourceful. They uncovered insights that led to unique and relevant concepts. Leveraging experience in entrepreneurship and disruption, they crafted business models that could be explored quickly and with relatively low investment, which is a departure from most consultancies.”

"Consulting firms rarely combine creativity and exactitude. Even more rarely do their most senior people get deeply involved in the details of project work. New Markets is the happy exception to those rules. We have been delighted to have them as our partner in many important endeavors."

"It is vitally important to have trusted partners you can lean on to get impactful things done. Over the course of multiple successfully delivered projects, New Markets Advisors has consistently been an ideal partner for our teams at Panasonic. Their highly collaborative approach throughout the process – from scoping, to field work, to delivery – exemplifies a high standard of professionalism that adds real value. Panasonic trusts New Markets Advisors to craft innovative research solutions and values our continuing partnership."

New Markets’ Jobs to be Done research provided a fresh perspective on our business that has influenced thinking across the organization. The insights the team delivered gave us a unique and extremely valuable understanding of the reasons behind the different ways our customers shop