CASE STUDY
Helping a mattress upstart plan its product future
included services:
Related industry
Objective
After multiple years of high growth within its core product lines, Purple needed a formalized plan for future product development and sequencing priorities.
Approach
Assessed key industry players to identify potential paths forward
Evaluated potential projects’ upsides, risks, and investment requirements to create a roadmap that enacted the company’s overarching strategy
Balanced roadmap to account for factors such as resourcing constraints, channel requirements, and brand impact
Impact
We collaborated with the client to develop a product roadmap with a multi-year growth plan. We also provided the company with a framework for navigating staffing, technology, and process needs that would assist Purple to deliver on roadmap requirements.
