Three Best Practices to Move Forward With AI

Is Your Firm Wondering How It Should Move Forward With AI?

Steve Wunker, Jennifer Law

Steve Wunker

3/9/2023

  1. Task IT with creating a handful of fully functional, lighthouse implementations

The cost of these is dropping dramatically, as is the timeframe for execution. Frequently, we see them marrying more traditional algorithmic AI with generative AI. That aids with controlling the outputs.

IT may be the best department to work with private data clouds and other tools that will become essential as the tech spreads. But don’t assume they’ll be terribly user-centric in implementation. Limiting the number of IT-driven forays can ensure that each benefit from meaningful user input and isn’t simply tech-push. It also ensures that you’ll do these well.

  1. Empower departments to undertake their own experiments, with very clear guardrails

(e.g. AI can summarize customers’ unstructured data or inputs, but not provide them with unedited outputs).

Be careful, though – just as IT-led ventures can sometimes become a low utility Science Fair, unsupervised experiments can become Pilot Hell. Insist that these experiments have clear hypotheses, measurable outputs, and specific mechanisms to capture learnings and iterate approaches. Experimentation isn’t a core competency of many companies outside their R&D departments, and the technological revolution that’s upon us is going to increase the need for experimentation quite rapidly.

Do NOT pursue AI just as a productivity aid

You will not win the future simply through AI-ifying the world as it is today. Think back just a few years to the advent of the Internet and the smartphone. Were the big winners those who just put their existing businesses online and into mobile form? No. Ensure that you’re looking – at a senior level – into how AI can completely remake business models, internal operations, customer experiences, and whole industries. (Yes, my firm leads projects like this, but that doesn’t make this advice biased. This is the well-proven way to deal with major disruptions.)

The AI revolution is coming fast, and this is the right time to prepare for it.

About The Author

Steve pioneered JTBD alongside Clayton Christensen and has led innovation work worldwide. He authored Jobs to Be Done: A Roadmap for Customer-Centered Innovation and four other books, and his thinking appears regularly in publications such as Harvard Business Review, Forbes, and The Financial Times.

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New Markets Advisors © 2025 

Our Offices

50 Franklin St

2nd Floor

Boston, MA 02110

USA

151 San Francisco St

Suite 200

San Juan, PR 00901 Puerto Rico

Rua Antónia Andrade 4

3 Direito

1170-025 Lisboa

Portugal

Privacy Policy

Terms of Service

New Markets Advisors © 2025 

Privacy Policy

Terms of Service

New Markets Advisors © 2025 

Our Offices

50 Franklin St

2nd Floor

Boston, MA 02110 USA

151 San Francisco St

Suite 200

San Juan, PR 00901 Puerto Rico

Rua Antónia Andrade 4

3 Direito

1170-025 Lisboa

Portugal

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