Summary
Technology Consulting by New Markets Advisors helps tech companies turn customer understanding into scalable growth. This page explains how we guide leaders to make smarter product, strategy, and go-to-market decisions using our Jobs to Be Done (JTBD) methodology. You’ll learn what technology consulting is, why many innovations fail, and how our approach helps companies prioritize their roadmap, accelerate adoption, and innovate with precision. Grounded in real customer motivations and supported by our Costovation framework, this page shows how we help startups and enterprise firms alike focus on what to build next—and how to build it profitably.
We understand that consulting for tech companies requires unique skills. Fine details can matter enormously, markets and ecosystems can be complex, purchase processes can be convoluted, and competition moves ultra-fast. Tech consulting has been a cornerstone of New Markets Advisors since our founding. Even before that, our management led development of one of the world’s first smartphones, helped create the mobile marketing industry, and worked with a wide range of tech firms to seize the upsides in rapid change. We get tech.
Today, we bring decades of experience working with some of the world’s largest and most innovative technology leaders, along with an array of scrappy start-ups, to help companies of all sizes plan for new growth, get personal at scale, hone product roadmaps, assess markets, transform business models, create customer-centric experiences, and build innovation capabilities.
Free Resource
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
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