INDUSTRIES
INDUSTRIES
Technology
Harness growth in the ever-changing tech industry
Harness growth in the ever-changing tech industry
Innovate with precision grounded in customer insight
Our Technology Consulting helps tech companies turn customer understanding into scalable growth. Using the Jobs to be Done framework, we guide product, strategy, and go-to-market decisions grounded in real customer motivations—not assumptions. We help you prioritize roadmaps, accelerate adoption, and innovate with precision by understanding why customers choose, switch, or ignore technology solutions. Combined with our Costovation approach, we identify where to invest for maximum impact and profitability. The result is a clear strategy that helps startups and enterprise firms alike focus resources on what to build next, how to position it, and how to scale it profitably.
We understand that consulting for tech companies requires unique skills. Fine details can matter enormously, markets and ecosystems can be complex, purchase processes can be convoluted, and competition moves ultra-fast. Tech consulting has been a cornerstone of New Markets Advisors since our founding. Even before that, our management led development of one of the world’s first smartphones, helped create the mobile marketing industry, and worked with a wide range of tech firms to seize the upsides in rapid change. We get tech.
Today, we bring decades of experience working with some of the world’s largest and most innovative technology leaders, along with an array of scrappy start-ups, to help companies of all sizes plan for new growth, get personal at scale, hone product roadmaps, assess markets, transform business models, create customer-centric experiences, and build innovation capabilities.
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Continue Reading
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Continue Reading
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Continue Reading
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Continue Reading
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Free Resource
Jobs to be Done in Tech: How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Featured article
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
Applying a Neglected Clayton Christensen Concept to Virtual Reality
Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
TESTIMONIALS
What our clients are saying
"Partnering with New Markets Advisors on a Jobs to be Done project for the Twitter developer platform accelerated short term experiment definition and long term vision planning. As Twitter embarks on a mission to decentralize, in part through the developer platform, we continue to refer back to the emotional and functional needs that New Markets expertly uncovered. Thank you New Markets!"
- Greg Lyon, Group Product Manager, Twitter
"Partnering with New Markets Advisors on a Jobs to be Done project for the Twitter developer platform accelerated short term experiment definition and long term vision planning. As Twitter embarks on a mission to decentralize, in part through the developer platform, we continue to refer back to the emotional and functional needs that New Markets expertly uncovered. Thank you New Markets!"
- Greg Lyon, Group Product Manager, Twitter
"Partnering with New Markets Advisors on a Jobs to be Done project for the Twitter developer platform accelerated short term experiment definition and long term vision planning. As Twitter embarks on a mission to decentralize, in part through the developer platform, we continue to refer back to the emotional and functional needs that New Markets expertly uncovered. Thank you New Markets!"
- Greg Lyon, Group Product Manager, Twitter
"Partnering with New Markets Advisors on a Jobs to be Done project for the Twitter developer platform accelerated short term experiment definition and long term vision planning. As Twitter embarks on a mission to decentralize, in part through the developer platform, we continue to refer back to the emotional and functional needs that New Markets expertly uncovered. Thank you New Markets!"
- Greg Lyon, Group Product Manager, Twitter
Connect With Us
Let's Talk
Let's Talk
Fill out the form below to start the conversation about working with New Markets Advisors
Fill out the form below to start the conversation about working with New Markets Advisors
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com