Innovate with precision grounded in customer insight
We understand that consulting for tech companies requires unique skills. Fine details can matter enormously, markets and ecosystems can be complex, purchase processes can be convoluted, and competition moves ultra-fast. Tech consulting has been a cornerstone of New Markets Advisors since our founding. Even before that, our management led development of one of the world’s first smartphones, helped create the mobile marketing industry, and worked with a wide range of tech firms to seize the upsides in rapid change. We get tech.
Today, we bring decades of experience working with some of the world’s largest and most innovative technology leaders, along with an array of scrappy start-ups, to help companies of all sizes plan for new growth, get personal at scale, hone product roadmaps, assess markets, transform business models, create customer-centric experiences, and build innovation capabilities.
Free Resource
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the product is so enticing, it’s easy to lose focus on the customer.
Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes.
Why Trust Us?
With experience spanning 120+ healthcare projects, we understand the unique challenges of pharmaceutical companies, device manufacturers, healthcare providers, and payers. Our healthcare and life sciences consulting approach applies proven innovation methodologies, adapted to the industry’s strict constraints, to accelerate impactful results.
Our expertise is built on deep collaboration with the late Harvard Business School Professor Clayton Christensen, the pioneer of disruptive innovation and Jobs to be Done. Combining rigorous analytics, strategic foresight, and in-depth market research, we identify high-value opportunities that drive real-world impact.
Beyond just patient-centricity, we take an ecosystem-centric approach, ensuring solutions align with the needs of clinicians, administrators, payers, and other stakeholders. By respecting clinical realities and market dynamics, we help organizations develop practical, forward-thinking strategies that solve complex healthcare challenges and drive meaningful change.
TESTIMONIALS
What our clients are saying
Connect With Us
